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Global Competitiveness and Strategic Alliances: Values
Global Competitiveness and Strategic Alliances: Values
Strategic Alliances
Values
Features of values
Features of values
Types of values
Graves has identified seven values ranging
from the lowest (reactive) to the highest
(existential)
1 Reactive : Unaware of oneself and others as
human beings, reacts to basic physiological
need
2 Tribalistic: High degree of dependence,
strongly influenced by tradition and the power
exercised by authority figures: wants strong
directive leadership
Types of values
3 Egocentrism: Believes in rugged
individualism, aggressive and selfish,
responds primarily to power, desires
individual; responsibilities, wants to work
alone in an entrepreneurial style
4 Conformity: Lower tolerance for ambiguity,
difficulty in accepting people with divergent
values, desires
5 Manipulative: Strives to accomplish goals by
manipulating things and people, materialistic,
actively seeks status and recognition
Types of values
6 Sociocentric:Desires to be liked and go along
with others rather than get ahead, dislikes
materialism, manipulation and conformity,
seeks primarily the social relationship which a
job provides
7 Existential: High tolerance for ambiguity and
for people with divergent values, outspoken
on inflexible systems, seeks full expression of
growth
Types of values
Terminal
Is an ultimate goal or aim of a
person, it might include
comfortable life, family
security, sense of
accomplishment, self respect,
freedom
A Comfortable Life a
prosperous life
An Exciting Life a stimulating,
active life
Instrumental
Relates to the means for
achieving the desired outcome
or end
Formation of values
Organizational values
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