Professional Documents
Culture Documents
Lovely School of Management
Lovely School of Management
Lovely School of Management
Management
ACKNOWLEDGEMENT
After completing my IInd semester curriculum. I went for summer
training for 8 weeks duration and it bears inspirit of several person. I
have achieve this training in one of the most esteemed organization
of the country Hindustan Coca-Cola Beverages Private Limited,
Patna for their kind permission to undertaken its study I am grateful
to
Beverages
Private
Limited).
For
their
moral
support
and
Raja. Who helped me a lot during this project? My gratitude will not
be completed without thanking my beloved parents who have been
a constant source of aspiration & blessing in my pursuit for studies.
TABLE OF CONTENTS
CONTENTS
1. Mission statement
2. Introduction.
3. Coca Cola.
a. Coca Cola International.
b. History.
4. Management.
5. EXTERNAL MARKETING ENVIRONMENT
6. Market share.
7. Financial report.
8. Dividends and Cash Plan.
9. Products.
10.
Market mix of Coca-Cola
11.
Strategic planning.
12.
Bottlers owned by Coca cola
13.
Coca Cola Pakistan.
14.
Major Competitors
a. Pepsi
b. History.
c. Financial assets.
Market share.
Financial report.
Products.
3
Methodology
15.
Some basic information regarding marketing of coke
a. Target market:
b. Major segments:
c. Factors effecting sales:
d. Major competitors:
e. Strategies of quality:
f. Threats from competitors:
g. Targets that would like to attain:
h. Expanding target market
i. Threats and opportunities for price:
j. Strategies of getting goals i.e. high profits:
k. Marketing strategy:
l. Expectations for the coming year:
m.
How coke determine the yearly budget:
16.
Marketing strategies
17.
Pest analysis
.
The Mission Statement of the Coca Cola Company
Our mission statement is to maximize shareowner value over
time.
In order to achieve this mission, we must create value for all the
constraints we serve, including our consumers, our customers, our
bottlers, and our communities. The Coca Cola Company creates
value by executing comprehensive business strategy guided by six
key beliefs:
1.
2.
Enterprises,
established
in
1886,
is
young
Coca-Cola
bottling
system
continued
to
operate
as
MANAGEMENT:
The hierarchy of Coca Cola Company is as follows.
Chairman
Board of governors
Vice Presidents
MARKET SHARE:
SHARE
Being the biggest company in the soft drink industry, Coca Cola
enjoys the largest market share. This company controls about 59%
of the world market.
GLOBAL MARKET SHARE:
The following table can show the worldwide operating segments.
(Table)
Unit case growth
10 year
compound
annual
growth
Comp Indus
any
try
5-year
2001 annual
compound
growth
annual
growth
Comp Indus Comp Indus
any
try
any
try
8
Nonalcohol
ic
drink
2002
All
commercial
Beverages
2002
6%
5%
5%
5%
4%
4%
18%
9%
capita
Incom
e
70
This strategy has worked a lot and it has helped them to become the
Worlds leading Soft Drink Company. The global unit sale of the Coca
Cola Company is increasing from the last ten years. The data of the
global unit sale of the Coca Cola Company can be represented by
following chart.
(Figure)
12
10
8
6
4
2
0
1971
1981
1991
2002
different cultures and backgrounds like to drink, and where and how
they like to drink it, to remain competitive and to develop more new
drinks to satisfy its markets.
LATIN
AMERICA
EUROPE &
MIDDLE EAST
ASIA
AFRICA
30%
25%
22%
17%
6%
14
NORTH AMERICA
LATIN AMERICA
EUROPE & MIDDLE
EAST
ASIA
AFRICA
So the volume is least in the Africa and most in the North America.
The data about the market share of this company area wise is given
in the following table.
The above table shows the geographical earning of the Coca Cola
Company and from this data; we can find out that the customers of
Coca Cola are increasing which is shown by the companys per
capita income. Unit case equals 24 eight-ounce servings. The
column, which shows the non-alcoholic beverages consist of
commercially, sold beverages, as estimated by the Company based
on available industry sources. The country column is derived from
The Company's unit case volume while the industry column includes
nonalcoholic ready-to-drink beverages only, as estimated by the
Company based on available industry sources.
(Table)
Countr
y
15
North
Ameri
ca
Unite
d
States
Latin
Ameri
ca
Argen
tina
Brazil
Chile
Mexic
o
Europ
e
& Mid
dle
East
Eurasi
a
Franc
e
Germ
any
Great
Britai
n
Italy
Middl
e East
10 year
5-year
2002 annual 2002
2002
compound
compound
growth
annual
annual
growth
growth
Comp Indus Comp Indus Comp Indus Comp Comp Compa
any
try
any
try
any
try
any
any
ny per
share share capita
Income
4
5
3
3
2
2
22
15
398
4
23
16
419
24
15
205
20
10
236
5
9
7
5
6
10
3
5
8
6
3
9
3
(2)
2
5
3
5
23
56
22
13
23
18
144
336
462
12
72
17
(14)
14
39
110
(1)
(6)
14
193
11
17
193
1
12
3
12
4
7
3
5
2
4
2
8
9
8
6
3
104
17
16
Spain
Asia
Africa
6
7
7
4
6
6
8
6
8
5
7
3
4
10
10
4
7
6
17
14
34
12
5
11
264
23
34
2002
2001
Percenta
ge
change
20,092
5,352
3,969
1.601
1.601
19,889
3,691
2,177
0.882
0.882
1%
45%
82%
82%
82%
4,110
(963)
(1,791)
(277)
3,147
26.6%
38.5%
3,585
(779)
(1,685)
(133)
2,806
16.2%
23.1%
15%
24%
6%
108%
12%
-
12.5
11.9
5%
5.3
17.8
5.2
17.1
2%
4%
2002 basic and diluted net income per share includes a non-cash
gain of $.02 per share after taxes, which was recognized on the
issuance of stock by Coca-Cola Enterprises Inc., one of the equity
investors of this company.
2002 basic and diluted net income per share includes the following
charges:
18
Equivalent cases
Bottle and cans
Fountain
Employees
Vehicles
Cold drink equipments
2002
2001
4.2 billion
87%
13%
72,000
54,000
2.4
million
3.8 billion
87%
13%
67,000
52,000
2.3
million
25
385
53
463
80%
25
361
50
436
72%
Facilities
Production only
Distribution
Combination
Total
Percent of North America population
coverage
Number of States of Operation
46
Bottle and can equivalent case package distribution
Cans
44%
Non-refillable bottles
52%
Refillable bottles
4%
Capital structure
Net debt to total capital ratio
63%
EBITDA interest coverage
3
Weighted average cost of debt
6.3%
Key Statistics
Constant territory bottle and can volume
3%
growth
Bottle and can net revenues per case
Flat
change
Bottle and can cost of sales per physical
1
case change
Reported EBITDA (in billions)
$1.95
Reported EBITDA change
(18)%
20
46
45%
51%
4%
59%
3
6.8%
%
2%
%
$2.39
9%
$0.97
6%
83%
$1.18
8%
74%
PRODUCTS:
There are different brands of the Coca Cola Company, which are
currently in use throughout the world. This company not only deals
in the carbonated drinks but also other drinks. While launching its
product, the marketing team considers the culture of the country.
Major brands of coca cola
Coke
Sprite
Fanta
Diet coke
Coke classic
Among the soft drinks Fanta and Sprite become successful along
with the major brand Coca Cola and Diet Coke. In key markets, the
company has created new packaging sizes to satisfy consumer
demands.
Increasingly, Mexican families have lunch together at home. The
average Mexican household drinks two-and-a-half liters or more of
soft drinks during that break, while a two-liter bottle was the largest
available package. So the company introduced a convenient 2-
liter bottle to select regions, contributing to the sale of nearly 1.5
billion unit cases of Coca-Cola in Mexico this year. This larger bottle
will complete its nationwide rollout in 2002. In China, Coca-Cola is an
integral part of holiday celebrations and the family get-togethers
that accompany such events. Through an intense focus on CocaCola, innovation and new beverages, it has achieved volume growth
of 10 percent in 2001. In China, sales of Coca-Cola increased by 6
percent. In the United States, recognizing that consumers often
enjoy their diet Coke with a slice of lemon, the company "bottled"
the concept. The resultdiet Coke with lemoncontributed to
volume growth of 4 percent for the number-one diet.
23
Soft drink in North America: diet Coke. The company increased its
two largest bottle sizes during the 2001 holidays, and festival
packaging helped drive a 6 percent volume increase for Coca-Cola.
The packaging innovations do not just involve resizing. The company
has also responded to consumers' changing fashion styles with new
bottles.
With brands such as Minute Maid, Hi-C, Simply Orange and Disney
juices and juice drinks in the United States, Qoo in Asia, Kapo in
Latin
America
and
Bibo
in
Africa.
This year, the company re-launched its global sports-drink business,
investing in new products, packaging, positioning and marketing.
The results speak for themselves: its global sports drinks, led by
Powerade and Aquarius, grew by 13 percent in 2002, nearly double
the growth rate of the worldwide sports-drink category. Revitalized
in the United States, the company introduced Powerade in nearly
every major Western European market, including Great Britain,
Germany and Spain, as well as in Mexico and Latin America. The
company launched 27 products in 2001.
The commitment of the company to packaging innovation also
resulted in new initiatives for our fountain business, a channel
through which many consumers enjoy Coca-Cola. In the United
States, the company developed Fountain, a total beverage
dispensing system that is more flexible and more reliable. Two years
of research resulted in a dispensing system that provides
exceptional beverage quality, easy to upgrade technology, brand
and graphic customization and improved reliability.
MARKETING MIX OF COCA-COLA
Firstly, we will look at how Coca-Cola has used their marketing mix.
The marketing mix is divided up into 4 parts; product, price,
promotions and place.
1. Product:
24
The product (Coca-Cola soft drink) includes not just the liquid
inside but also the packaging. On the product-service
continuum we see that a soft drink provides little service, apart
from the convenience. Soft drinks satisfy the need of thirst.
However, people are always different, some want more and
others want less. Therefore Coca-Cola has made allowances
for that by providing many sizes. We also have particular
tastes, and again they have provided several options. So,
although thirst is what is needed to be satisfied and that is the
core benefit, we are receiving other benefits in the taste and
size. Coca-Cola has developed several different flavours and
sizes as mentioned above, but also several brands such as
Sprite, Lift, Fanta and Diet Coke which increase the product line
length, thus making full use of the market to maximize sales.
The product is convenient, that is - bought frequently,
immediately, and with a minimum of comparison and buying
effort.The appearance of the product is eye catching with the
bright red colour. It has a uniquely designed bottle shape that
fits in your hand better, and creates a nicer & more futuristic
look.
The quality of the soft drink is needed to be regularly high.
Sealed caps ensure that none of the "fizz" is lost. The bottles
are light, with flexible packaging, so they won't crack or leak,
and are not too heavy to casually walk around with. The cans
are also light and safe.
The product range of Coca-Cola includes:
Coca-Cola,
Coca-Cola classic,
caffeine free Coca-Cola,
diet Coke
caffeine free diet Coke,
diet Coke with lemon
Vanilla Coke,
diet Vanilla Coke,
Cherry Coke,
diet Cherry Coke,
25
26
2. Price:
Like any company who has successfully endured a century of
existence, Coca- Cola has had to remain tremendously fluent
with their pricing strategy. They have had the privilege of a
worthy competitor constantly driving them to be smarter,
faster, and better. A quote from Pepsi Co's CEO "The more
successful they are, the sharper we have to be. If the Coca-Cola
28
3. Place:
Coca-Cola entered foreign markets in various ways. The most
common modes of entry are direct exporting, licensing and
franchising.
Besides beverages and their special syrups, Coca-Cola also
directly exports its merchandise to overseas distributors and
companies. Other than exporting, the company markets
internationally by licensing bottlers around the world and
supplying them with the syrup needed to produce the product.
There are different types of franchising. The type that is used
by Coca-Cola Company is manufacturer-sponsored wholesaler
franchise system. It is very comparable to licensing but the
only difference is that the finished products are sold to the
retailers in local market.
Coca Cola has managed their companys marketing and sales
strategy within channels. Have you ever considered the
significance of the Coke vending machine to the success and
profitability of the Coca Cola company? This channel is direct
to consumer and vending machines often have little to no
competition and no trade or price promotions.
The Coke Company operates three primary delivery systems
for its business channels:
Bulk delivery for the channels of large Supermarkets,
Mass Merchandisers and Club stores;
For smaller channels Coke does advanced sale delivery for
convenience stores, drug stores, small supermarkets and
on-premise fountain accounts.
Full service delivery for its full service vending customers.
Key Channel Listing
Supermarkets
Convenience Stores
30
Fast Food
Petroleum Retailers
Chain Drug Stores
Hotels/Motels/Resorts
Mass Merchandisers
U.S. DOD Military Resale retail commands: AAFES,
NAVRESSO and DECA
Vending
STRATEGIC PLANNING
In the year 2002, the company had a great success, as the strategy
worked which resulted in making Coca Cola Company the worlds
leading company. In 2001, company accomplished the crust of its
strategy as
Worldwide
volume
increased
by
percent
with
strong
33
MAJOR COMPETITOR
PEPSI INTERNATIONAL
HISTORY
PepsiCo is a world leader in convenient foods and beverages, with
revenues of about $27 billion and over 143,000 employees. The
company consists of the snack businesses of Frito-Lay North
America and Frito-Lay International; the beverage businesses of
Pepsi-Cola North America, Gatorade/Tropicana North America and
34
35
Pepsi
Teem
Mirinda
Pepsi Max
Pepsi Lemon
Pepsi Blue
Mountain Dew
7up
36
PROMISE OF COKE
The basic proposition of our business is simple, solid and timeless.
When we bring refreshment, value, joy and fun to our stakeholders,
then we successfully nurture and protect our brands, particularly
Coca-Cola. That is the key to fulfilling our ultimate obligation to
provide consistently attractive returns to the owners of our business.
TARGET MARKET
Cokes commercials basically based on young generations, So, the
young generation is the target market of Coke because they want to
represent Coke with the youth and energy but they also consider
about the old people they take then as a co-target market.
MAJOR SEGMENTS
Major segments are basically those people who take this drink daily
and those areas where the demands is higher then the other areas.
There are so many people who take this drink daily and those
people who take weekly and those who take less often are always
there as well. So, their basic segments are those people who take
this drink regularly.
There are so many factors, which affects the sale of coke. Here we
are discussing three major factors which effects coke.
Per capita income
Competitors
Weather
Per Capita Income
First we will discuss about Per capita income. This is major factor
that affects the sale of this soft drink. Because which every passing
year budgets are becoming very strict and tight in order to purchase
things. So the disposable incomes of the people are coming down.
They spend heavily on rents, utilities, and education and basic
necessities and after that when they get extra money they think
about this soft drink .So the decreasing per capita income effects
badly in selling and production of this soft drink.
And to get through with this difficulty there is need to increase the
level of per capita income of Pakistan because it is much lesser than
the rest of the countries.
Competitors
Cokes major competitor is PEPSI and there is no hesitation to say
this because everyone knows that and all the other cold drinks and
water, coffee, tea is the competitors.
Weather
Weather is the third major factor in effecting the Cokes selling. This
is underdeveloped market so the cokes consumption in summers is
60% and in winters is 40%.
38
First of all the majority dont care that what they are going to have.
In other words, they dont care before drinking that whether it is
Pepsi or coke. They dont actually differentiate between these
two brands in order to their tastes.
Consumers basically drink what they get.
They believe on WHAT COLD THEY SOLD
Consumers availability in brands is basically works like:
Push availability
Pull consumers demand.
For this reason Coca-Cola have provided their coolers and freezers in
the market. They have maximum number of coolers and freezers in
the market. They provide this infrastructure free of cost just to
provide child coke to their customer, which they want to be
purchase.
Their salesman and mechanics regularly visit all the shops where
coke has its infrastructure to check that either it is in proper
condition or not, if not then they immediately change or repair it.
MAJOR COMPETITORS
Consumers firstly decide that they are going to have a soft drink.
Then they compete brands with each other. Like they compete Coke
with Pepsi and Sprite with 7up and team .So the major competitor of
Coke is Pepsi.
When they motivate to any other brand or on Coke its in instinct
basically that based on messages derive certain feelings.
But Coca Cola thinks in a different way, they believe that RC Cola,
new coming AMRAT Cola, and all juices, even they take water and
tea as their competitors.
STRATEGIES OF QUALITY
After Micro and macro analysis Brand coke is primarily role
1. Enhance competition moments
2. When people watch cricket
3. Through commercialization
4. Fun time
39
Overnight profit
Windfall profit
Ethical and un-ethical ways
Over Night Profits
They could be over night profit that is for the number 1 brand for the
year. This could be got my increasing sales volume
Windfall Profit
Can be windfall profit. They are the extras profit. When the
consumption the consumption is on boom. So, there is different kind
of profits.
Ethical And Unethical Ways
40
Profit can also get through ethical and unethical ways. They believe
on this quote
Everything is fare in love and war.
Some profits stays for some time like over night profits and some
just come and go like wind fall profits. And they can also get profit
through different approaches.
EXPANDING TARGET MARKET
In last 2 years Coke has come back in aggressive manner.
Consumer has choice
Attractive brand name
Brand differentiating
Consumer Has Got Choice
Now the consumer has got choice. Because now they know the
name of another big brand, though coke is the 2nd best name but it
can get a better position after some time
Attractive Brand Name
Now the consumers know the Name of Coke, because Coke is the
name, which is the most popular after the word ok. So people can
better differentiate brands with each other.
Brand Differentiation
Now different companies have got different brand names. So, people
can distinguish between brands. Two major brands coke and
Pepsi also have brand names.
Coca Colas Brand
Coca cola is US brand. Because they believe in the togetherness,
being people together and friends are being together. Coca Cola
strongly believes that Pakistani temperament is US not ME
41
Pepsis Brand
Pepsis brand is basically is basically ME branded. They use the
temperament of ME. In contrast to Coke they believe on individual
struggle.
THREATS AND OPPORTUNITIES FOR PRICE
Opportunities
If Coke is considered a luxury product. Then there is the tax rate
system
15% - sales tax
20% - excise duty
27% - goes to government
03% - In making Budget
After paying all these taxes coke has to pay electricity charges. We
have to spend on distributions. After paying all these expenses
Cokes margin squeezed and consumers have to pay for increasing
tariffs.
These are the opportunities through which we can increase the price
and can get profits.
Threats
There are much more threats in increasing prices. Because same
problem of substitute. If Coke increases the price lets say 1 rupee.
Then people definitely wont go for coke. They have the best
substitute of Coke that is Pepsi. So these are the threats in
increasing prices. Coke will lose the margin of its profit and can face
loss.
STRATEGIES OF GETTING GOALS I.E. HIGH PROFITS
To increase the price is the least thing, which Coke can adopt. There
are so many ways through which Coke can increase the profits.
Some major ways are as follows.
Volume can be increased
42
MARKET POSITIONING
Product Range
The total range of Coca Cola Company in Pakistan includes:
Coke.
Sprite.
Fanta.
Diet Coke.
And company offers their products in different bottle sizes these
includes:
SSRB
LRB
NRB
PET 1.5
CANS
Packing
Coca cola products are available in different packing
44
46
Print Media
They often use print media for advertisement. They have a separate
department for print media.
POS Material
Pos material mean point of sale material this includes: posters and
stickers display in the stores and in different areas.
TV Commercials
As everybody know that TV is a most common entertaining medium
so TV commercials is one of the most attractive way of doing
advertisement. So Coca Cola Company does regular TV commercials
on different channels.
Billboards and Holdings
47
Coke determines its yearly budget through the sales volume. They
first concentrate on the thing is what is the condition of their
sales? if the condition is good of their sales then they definitely
increase their production and sales volume. Otherwise they
concentrate on their old strategies.
Profitability:
The second thing through which they determines budget is the
profit .if they r getting profits with the high margin, then they
definitely want to increase their profits in the next coming year.
Every organization runs on the basis of getting high profits. No
organization wants to face Loss in their business. To get profit is the
first priority of the Coke.
Target Volume:
To run the business every industry has some targets, which they
want to achieve in a specific time period. If industry achieves those
goals in that period then for the coming year it increases the volume
of the target.
So Coke Follow the same thing it has also some goals and targets to
achieve in the given time period. When they succeed to achieve that
target then they increase their target volume in the next year.
CONCLUSION
After thorough research, we come to the conclusion that the
marketing strategy of Coca Cola is working for them and the product
is gaining popularity among youth day by day.
56
RECOMMENDATIONS
After completing our project we have concluded some
recommendation for the coca cola company, which are following.
Coca Cola Company should try to emphasis more on providing
their infrastructure in the market to facilitate their customers.
According to the survey, conducted by the international firm
Pakistani people like little bit sweeter cola drink. So for this
coca cola company should produce their product according to
the local demand.
Marketing team should try to increase the availability of Coke
in rural areas.
They should also focus the old people.
Now young generation has a trend to drink a coke 2 regular
bottles at same time, so providing more satisfaction to them
company should introduce liter disposable bottle.
Political
variables
Effects of
government
regulations &
deregulations
Effect of
environmental
protection laws if
any
Import and
export
regulations
Effect of political
conditions in
certain countries
of Coke
Any effect of
election, military
take over,
Revolution at
Coke
Strong
Some
ly
what
Effect Effected
ed
+
++
No
Effe
ct
+
Some
Strongly
what
Effected
Effected
NE
YES
NE
NE
YES
Do soaring
interest rates
make business
task any harder
Any effect due to
inflation
Anything done to
reduce
unemployment
Any effect of 11th
September 2001,
incident at Coke in
Pakistan
Strong
ly
Effect
ed
++
Some
what
Effecte
d
+
No
Effec
t
+
Some
what
Effected
Strongl
y
Effecte
d
YES
YES
YES
NE
SOCIAL VARIABLES
Social variables
Effects of
advertisement of
Coke on Public
popularity
How will do Cokes
contribution affect
charity
organizations of
Pakistan
Has rising
consciousness of
natural resources in
people effected
your save
environment
activities.
Strong
Some
No
Some
Strong
ly
what
Effec
what
ly
Effect Effected
t
Effected Effect
ed
ed
+
+
++
YES
YES
YES
60
61
Have business
innovations
effectively
promoted your
business
Has the
governments
regulations ever
hindered in
importing
technical
equipment
Does Coke help
in promoting
paperless
environment
Strong
Some
No
Some
Strong
ly
what
Effec
what
ly
Effect Effected
t
Effected Effecte
ed
d
+
+
++
YES
YES
YES
63
35
30
25
20
15
10
5
0
yes
no
female
3. Age groups
64
Age Groups
51 & above
36-50 yrs
20-35 yrs
10-19 yrs
below 10 yrs
0
10
15
no. of people
no
23%
yes
77%
Others
7%
Pepsi
37%
Coca-Cola
56%
66
10
12
14
expensive
slightly
overpriced
cheap
0
10
15
20
25
67
no
0%
yes
100%
everyday
few times in a week
few times in a month
once/few times in a year
never
0
10
15
68
Restaurants
general stores
super markets
0
10
15
20
69
CONCLUSION
It was observed that Coca-Cola has been perceived quite
positively as it has been projected. People are aware of the
Brand & Awareness of Coca-Cola is quite high in the market.
When a product is launched, avid Coke drinkers choose this
soda over any other competitor simply because it's a Coca-Cola
product and they trust it.
Although Coke has been into controversies, people still prefer
to stay loyal to the Brand with Coca-Cola being termed as a
more popular brand than Pepsi.
Coca-Cola products would appear, on the shelf, to have the
most expensive range of soft drinks common to supermarkets,
at almost double the cost of no name brands. This can be for
several reasons apart from just to cover the extra costs of
promotions, for which no name brands do without. When
people buy Coca-Cola they are not just buying the beverage
but also the image that goes with it, therefore to have the price
higher reiterates the fact that the product is of a better quality
than the rest and that the consumer is not cheap.
In supermarkets and convenience stores Coca-Cola has their
own fridge which contains only their products. There is little
personal selling, but that is made up for in public relations and
corporate image. Coca-Cola sponsors a lot of events including
sports and recreational activities.
So
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LIMITATIONS
Time Constraints:
A two months time limits us to understand completely the
market requirements and all round working perspective of the
company.
Position and Authentication Constraints:
With no authority or position it was sometimes difficult to convince
the customer in front as summer trainee holds no responsibilities in
the eyes of corporate.
No Customer Interaction:
It is because the customers of Hindustan Coca-Cola Beveragws
Private Limited are big organizations; these organizations are
situated outside Varanashi. So, there is no interection with
customers of Hindustan Coca-Cola Beveragws Private Limited.
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SUGGESTIONS
In the report we have seen the graph of order booking targets and
sales turnover. In the graph of order booking we have seen that the
order for our product is increasing year. It means that with the
increase of order to target. We have efficiency of the organization;
we have to improve on certain points:
Cost efficiency:
To get the achievement of cost efficiency we have to keep certain
points in our mind they are resale of scraps, inventory management,
work distribution.
Profit generation:
In the SWOT analysis we have seen there is a great opportunity
products, these can be turnkey for the company. The company
should try to work on export. They should lay more emphasis on
export.
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Improving technology:
There is no doubt that the product of company is not good. But from
time to time the regular improvement of the technology. It improves
the quality of the product as well as save the time.
Becoming a global player:
With the last dealings we can conclude that the company had
satisfy there maximum customers. After those dealings the
company should try to get a good name in India as well as in
international market.
Name: __________________________
a) Never
b) Once/few times a year
c) Few times a month
d) Few times a week
e) Everyday
10. Where do you buy Coca-Cola products the most?
a) Super Markets
b) General stores
c) Restaurants (McDonald's, Subway, KFC etc)
ANNEXURE
The internet is a powerful source of information related to
management theories and practices. This annexure has been
compiled for the net-savvy reader who would like to surf the net for
information on an aspect that is, in some way, related to matter
covered in this project work. This compilation is meant to be
illustrative rather than comprehensive and there might be many
other sources. You must be on the guard as every site listed on the
search engines under the title Marketing Strategies Analysis may
not be related to my project over my study undergone in BPC
Hindustan Coca-Cola Beveragws Private Limited. It may be a site
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BIBLIOGRAPHY
Bibliography refers to the sources through which information has
been retrieved in my project development:
Books & Magzines:
Marketing Management
By ( Philip Kotler )
Economic Times
Websites:
www.google.com
www.coca-colaindia.com
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www.altavista.com
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