UNITED WE

Brand Management- 6
Ms. Maria Qadri
maria@nbs.edu.pk

Session plan

Brand Personality Activity

Personality statement

I am Hamza, 27 living in the Capital of Pakistan for last 15 years now, and
being totally in love with its serenity and beautiful landscape. I have just
completed my MS degree in media studies from a good university here and
am working as a photographer and part time reporter. I love nature and my
passion is to save this world by exposing and eliminating all that is antiharmony. I also do landscapes and wild life but Islamabad provides little
opportunity for later. I like how camera supports my passion to bring
reality to public eye..the job I do as a reporter. I like cliff diving, rock
climbing and travel with adventure groups when I am off assignments. I
like to take risks and see the world with my own perspective. I like colors
and I love sharing what I see in them with others.
My friends think I am a thoughtful introvert. I want to believe I like to chose
my company well and only hangout of those who are not fake and ready to
live as they decide. 9 to 5 is not my type. I am anti status quo may be.
I also like to hang out with my few buddies; we sit till late hours at a caf
smoking and talking all Saturday night and on Sunday I take a friend for
long drive for photo-campaign shooting and some fun time.
To me life is a melody and you need to have ears to appreciate the rhyme
and once you know the music, it is a song you can never get over from. I
am yet to find someone to sing this song along with.. I expect nothing
common place.

Activity Graded

Associative Network -5
Attributes and features -5
Identity elements- feelings and
emotions -5
Brand them-5
Target market-5
Ad -10
presentation: 5
Time Line :45 mins