SFAs Future is

Now:
The Plan for Success

Executive Summary
Main objective: To build awareness and gain
acceptance of the new logo.
Address negatively effected audience.
Emphasize the design & purpose of rebranding
the school.

Secondary Research
Advertising Agency: Richards/Carlberg
Market Researcher: SimpsonScarborough
Making of the Logo
The Logo Itself
The Reaction

Primary Research
Shirley Luna, Exec. Director of University
Marketing Communications
Series of Questions
Survey

Survey Results
If you had the opportunity to vote for the new logo,
would you have been more supportive of the change?

Goals
Gain acceptance of the new logo.

Utilize the new logo to better Stephen F.

Austin State Universitys image.

Strategies
Use social media: let the students have a voice.
Break it down: Turn negatives into positives.
Communicate: Inform the public of the
purpose behind the design.

Target Audience
Students
Parents
Community
Alumni

Key Target Media

Print Media: Pamphlets, Pine Log, Sawdust
Electronic Media: Emails to faculty and
students
Marketing: T-shirts

Recommendations
News Conference
Features
T-Shirt Giveaway
Publishing Survey Results
Budget

Action Plan
News Conference
Features
T-Shirt Giveaway
Pamphlets
Social Media

Overview
Accomplishment of our main goals.
The logo is about the betterment of the
university.
Why it matters.