Appendix B: Survey Results

Section 1:

What country are you from?

3%

20%
Singapore
Hong Kong

41%

South Korea
Others

36%

Age:

7%

1%
17 or under
18 - 25 years old
26 - 35 years old

92%

36 or older

Gender:

29%

Male
Female

71%

What is your current occupational status?

2%
10%

Student
Working
Others
88%

Section 2: Viewership
Did you watch the drama, My Love From the Stars?

35%

Yes
No

0%

20% 40% 60% 80% 100% 120%


Section 3: YES I have watched My Love From the Stars
Have you bought any items because of / featured in the drama?
[Items include cosmetics, food, clothes, etc.]

Yes
24%

No
76%

For the question above, please explain why or why not.

Observation: of those who did make purchases, 9 attributed the drama, 4 attributed the
product. Therefore 60% of individuals made purchases due to the drama.


Section 4: Fandom

Do you consider yourself a fan of the drama?

Yes
39%
No
61%

'Yes' Respondents

'No' Respondents
Singapor
e
23%

Singapor
e
30%

Korea
51%

Korea
57%

Hong
Kong
26%

What do you think of the fandom?

Hong
Kong
13%

Negative Views
Neutral Views
Positive Views

Singapore

Hong Kong

South Korea

Section 4a: Fan Made Materials
Have you seen any of the following fan-made materials?
(You may select more than one option. Please indicate if you have seen other forms of fan made
materials)

Have you yourself made any fan made materials?

Yes
3%

No
97%

Section 4b: Imitation Goods
What do you think of people who make fake goods?
70%
60%
50%
40%

Negative Responses

30%

Positive Responses

20%
10%
0%
South Korea Hong Kong

Singapore


Section 4c: Mass Psychology

Do you think that the people who purchase items because of the drama do so because of Mass
Psychology?

Section 4d: Tours and Exhibition
Have you been to any tours or exhibitions of the drama?

If you answered No, would you if you had the chance to? Please explain.

Section 5: NO, I have not watched the drama

After reading the description, are you willing to watch the drama?

Yes 1

83%

No

0%

20%

40%

60%

80%

100%

Please state why or why not.

o YES: Friends recommend; appealing show with the over the top plot; sounds interesting
o NO: Not interested in Korean dramas generally; too mindless; lame plot


Section 5a: Fandom

What do you think of the fans of the drama?
(Please state whatever comes to mind)

Singaporeans
20%

Hong Kong Chinese

20%
36%

64%
60%

South Koreans
Legend:
BLUE: Negative Feedback
RED: Neutral
GREEN: Positive Comments

8%
23%

69%

Section 5b: Merchandising
Have you purchased any merchandise / items featured on the drama, even though you have
not watched it?

0%

93%

10%

20%

30%

40%

50%

60%

If you answered YES, why did you make those purchases?
The actress looked good
Interesting Design of products

70%

80%

90%

100%

Section 5c: Mass Psychology

Do you think that people who purchased items because of the drama do so due to crowd
psychology?

Combination of both people who have watched the drama and those that do not:

Overall Feedback

YES, Mass
psychology plays a
part

33%

67%

NO, Mass
psychology does not

Section 6: Popularity of the Drama

Do you think that the drama still has an impact in your country?

Hong Kong

Singapore

No
Yes

South Korea