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The Impact of Customer Relationship Marketing On Market Performance
The Impact of Customer Relationship Marketing On Market Performance
Dissertation
On
Rahul Ranjan
MBA IV Semester
DECLARATION
I, the undersigned, hereby declare that the Dissertation/Report titled The Impact of
Customer Relationship Marketing on Market Performance
written and submitted by me in partial fulfillment of the requirements for the degree of Master
of Business Administration under the guidance of Prof. Jaykar Jadhav is my original work
and the conclusions drawn therein are based on the material collected by myself.
Place : Pune
Rahul Ranjan
Date
Project Student
GUIDE CERTIFICATE
This is to certify that the Dissertation/Report titled The Impact of Customer Relationship
Marketing on Market Performance
which is being submitted herewith for the degree of Master of Business Administration is the
result of the original research work completed by Rahul Ranjan under my supervision and
guidance and to the best of my knowledge and belief. The work embodied in this
Dissertation/Report has not formed earlier the basis for the award of any degree or similar
title of this or any other University or examining body.
Place :
Date
Pune
INSTITUTE CERTIFICATE
ACKNOWLEDGMENT
INDEX
SR. NO.
CONTENTS
ABSTRACT
INTRODUCTION
2.1 Introduction of Research Topic
2.2 Significance Of Research Topic
2.3 Research Objective
2.4 Limitation of Study
LITERATURE REVIEW
RESEARCH METHODOLOGY
ANALYTICAL FRAMEWORK
CONCLUSION
REFERENCES
ANNEXURE
PAGE NO.