This document outlines six types of marketing audits: the marketing environment audit analyzes external factors and the task environment; the marketing strategy audit assesses consistency with opportunities and threats; the marketing organization audit examines interactions between marketing and sales; the marketing systems audit evaluates information procedures; the productivity audit determines profit sources and cost savings; and the marketing function audit reviews functions based on prior audit findings.
This document outlines six types of marketing audits: the marketing environment audit analyzes external factors and the task environment; the marketing strategy audit assesses consistency with opportunities and threats; the marketing organization audit examines interactions between marketing and sales; the marketing systems audit evaluates information procedures; the productivity audit determines profit sources and cost savings; and the marketing function audit reviews functions based on prior audit findings.
This document outlines six types of marketing audits: the marketing environment audit analyzes external factors and the task environment; the marketing strategy audit assesses consistency with opportunities and threats; the marketing organization audit examines interactions between marketing and sales; the marketing systems audit evaluates information procedures; the productivity audit determines profit sources and cost savings; and the marketing function audit reviews functions based on prior audit findings.
The marketing environment audit, consisting of analyses of both macro
environment and task environment
The marketing strategy audit, to assess the consistency of marketing strategy with environmental opportunities and threats The marketing organization audit, designed to assess the interactions between the marketing and the sales organization The marketing systems audit, to evaluate procedures used to obtain information, plan and control marketing operations The productivity audit, assessing accounting data to determine optimal sources of profits, as well as potential cost savings The marketing function audit, reviewing key marketing functions based primarily on prior audit findings.