0.0-5.

5
Students ad did not
incorporate any key
elements

6.0-7.0
Students ad had some key
elements present

7.5-8.5
Students ad incorporated and
made good use of key
elements

9.0-10.0
Students ad incorporated and
made excellent use of key
elements

Presentation
(Student shows planning, wears
appropriate attire and met the
time criteria)

Students
presentation/ad
shows no elements of
planning, their attire
is not appropriate and
did not manage their
time well

Students presentation/ad
shows elements of planning,
attire not pertinent to the ad
and somewhat managed
their time

Students presentation/ad
was well thought out, they
were appropriately dressed
and made good use of their
time

Students presentation/ad was

very well thought out, expertly
delivered, professionally
dressed and made excellent
use of their time

Computer Generated ad for

Newspaper or Website (use of
space, design, placement)

Students failed to fill

their allotted space
and did not
incorporate any
designs or patterns in
their ad. The ad was
not incorporated into
a newspaper or
website.
Student cannot
identify what
elements of the ad are
misleading or
deceptive and does
not mention the
repercussions for
either the dealer or
the consumer.
Student does not
incorporate
vocabulary words and
fails to formulate an
argument.

Students filled most of their

allotted space and
incorporated some artistic
designs that captivate the
eye. Ad poorly placed in the
newspaper or website

Students made good use of

space, filled their ad with
designs that captivate the eye,
chose an appropriate section of
a website or newspaper to
place their ad.

Students made excellent use of

space, the ad including brilliant
designs that captivate the eye,
chose a first-rate section of the
website or newspaper to place
their ad.

Key Elements
(Colors, flashing lights, sounds,
loud statements)

Justification
(Student explains what elements
in their ad were misleading or
deceptive)

Written
(Student uses vocabulary words
and has created a strong
justification/ argument for why
their ad is misleading

Total

/10


/40

/40
Student explains what
elements of their ad were
misleading or deceptive but
fails to address how the ad
would impact the dealer and
consumer.

Student explains what

elements in the ad were
misleading or deceptive.
Addresses how the ad would
benefit the dealer and what
aspects negatively impact the
consumer.

Student incorporates few

vocabulary words and their
argument is confusing and
lacks consistency.

Student uses appropriate

vocabulary, and his or her
argument flows well
throughout their justification.

Student explains what

elements of the ad were
misleading, drawing on one of
the acts governed by the
Canadian Competition Bureau.
Student also highlights how
their ad would benefit the
dealer and negatively impact
the consumer financially.
Student uses appropriate
vocabulary throughout the
justification and their
argument is sound and flows
well.

/40

/10