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Case Study Finance
Case Study Finance
DataCase
OnOctober6,2004,SiriusSatelliteRadioannouncedthatithadreachedanagreementwithHowardSternto
broadcasthisradioshowexclusivelyontheirsystem.Asaresultofthisannouncement,theSiriusstockprice
increaseddramatically.YouarecurrentlyworkingasastockanalystforalargeinvestmentfirmandXMRadio,
alsoasatelliteradiofirm,isoneofthefirmsyoutrack.YourbosswantstobepreparedifXMfollowsSiriusin
tryingtosignamajorpersonality.Therefore,shewantsyoutoestimatethenetcashflowsthemarkethad
anticipatedfromthesigningofStern.SheadvisesthatyoutreatthevalueanticipatedbythemarketastheNPV
ofthesigning,thenworkbackwardfromtheNPVtodeterminetheannualcashflowsnecessarytogeneratethat
value.Thepotentialdealhadbeenrumoredforsometimepriortotheannouncement.Asaresult,thestockprice
forSiriusincreasedforseveraldaysbeforetheannouncement.Thus,yourbossadvisesthatthebestwayto
captureallofthevalueistotakethechangeinstockpricefromSeptember28,2004,throughOctober7,2004.
Younodyourheadinagreement,tryingtolooklikeyouunderstandhowtoproceed.Youarerelativelynewto
thejobandthetermNPVissomewhatfamiliartoyou.
Date
Oct 7, 2004
Oct 6, 2004
Oct 5, 2004
Oct 4, 2004
Oct 1, 2004
Sep 30, 2004
Sep 29, 2004
Sep 28, 2004
Open
3,98
4,26
3,34
3,24
3,23
3,14
2,88
2,74
High
4,16
4,29
3,35
3,31
3,35
3,22
3,02
2,77
Low
3,91
3,67
3,28
3,21
3,12
3,12
2,86
2,60
Close
4,00
3,87
3,35
3,24
3,14
3,20
3,02
2,65
Volume
206,666,500
343,630,900
72,087,700
64,923,100
69,406,300
94,501,100
105,622,600
39,418,900
1.
Todeterminethechangeinstockpriceoverthisperiod,gotoYahoo!Finance
(http://finance.yahoo.com)andenterthestocksymbolforSirius(SIRI).ThenclickHistoricalPrices
andentertheappropriatedates.Usetheadjustedclosingpricesforthetwodates.
2.
Todeterminethechangeinvalue,multiplythechangeinstockpricebythenumberofshares
outstanding.Thenumberofsharesoutstandingaroundthosedatescanbefoundbygoingto
http://finance.google.comandtypingSIRIintotheSearchwindow.Next,selecttheIncome
Statementlinkontheleftsideofthescreen,andthenselectAnnualDataintheupperrighthand
corner.TheDilutedWeightedAverageSharescanbefoundforthe12/31/2007incomestatementon
thatpage.
http://www.google.com/finance?q=NASDAQ:SIRI&fstype=ii
Adj Close*
4,00
3,87
3,35
3,24
3,14
3,20
3,02
2,65
3.
BecausethechangeinvaluerepresentstheexpectedNPVoftheproject,youwillhavetofindthe
annualnetcashflowsthatwouldprovidethisNPV.Forthisanalysis,youwillneedtoestimatethecost
ofcapitalfortheproject.Weshowhowtocalculatethecostofcapitalinsubsequentchapters;fornow,
usetheNewYorkUniversity(NYU)costofcapitalWebsite
(http://pages.stern.nyu.edu/~adamodar/New_Home_Page/datafile/wacc.htm).Locatethecostofcapital
inthefarrightcolumnfortheEntertainmentTechindustry.
4.
UsethecostofcapitalfromtheNYUWebsiteandtheNPVyoucomputedtocalculatetheconstant
annualcashflowthatprovidesthisNPV.Computecashflowsfor5,10,and15yearhorizons.
5.
YourbossmentionedthatshebelievesthattheHowardSternsigningbySiriuswasactuallygoodfor
XMbecauseitsignaledthattheindustryhasvaluablegrowthpotential.Toseeifsheappearstobe
correct,findthepercentagestockpricereactiontoXM(XMSR)overthissameperiod.