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  • Module 1: Topic 2: Sales Force Composite

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    Aisha Miller
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    Forecasting techniques allow businesses to predict future sales, the impact of promotions, and market changes to reduce production uncertainty. Common forecasting methods include the sales force composite, Delphi method, jury of experts, consumer surveys, moving average, and least squares regression, each with their own advantages and disadvantages. Further reading on forecasting techniques can be found in Chapter 2 of CAPE Management of Business.

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    management of business, module 1, topic 2

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    Module 1 Topic 2

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    Forecasting techniques allow businesses to predict future sales, the impact of promotions, and market changes to reduce production uncertainty. Common forecasting methods include the sales force composite, Delphi method, jury of experts, consumer surveys, moving average, and least squares regression, each with their own advantages and disadvantages. Further reading on forecasting techniques can be found in Chapter 2 of CAPE Management of Business.

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    © All Rights Reserved
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    28 views5 pages

    Module 1: Topic 2: Sales Force Composite

    Uploaded by

    Aisha Miller
    Forecasting techniques allow businesses to predict future sales, the impact of promotions, and market changes to reduce production uncertainty. Common forecasting methods include the sales force composite, Delphi method, jury of experts, consumer surveys, moving average, and least squares regression, each with their own advantages and disadvantages. Further reading on forecasting techniques can be found in Chapter 2 of CAPE Management of Business.

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    © All Rights Reserved
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    of 5

    MODULE 1: TOPIC 2

    Forecasting business needs to collect information about future sales, effects of promotion,
    possible changes in the size of markets to accurately predict and reduce uncertainty in
    production
    Forecasting techniques/ advantages and disadvantages: (presentations)
    Sales force composite

    Delphi method

    Jury of experts

    Consumer surveys

    Moving average
    Least squares regression

    FOR FURTHER READING: Chapter 2 CAPE Management of Business

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