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PhuongYen - Thuctap 11
PhuongYen - Thuctap 11
PhuongYen - Thuctap 11
Trong qu trnh thc hin ti, em nhn c s gip nhit tnh v s ch bo tn tnh
ca cc thy, c gio trong khoa Cng ngh thng tin - Trng i hc Cng ngh thng tin v
Truyn thng Thi Nguyn, cc tp th to iu kin em hon thnh bo co ny.
Trc ht, em xin chn thnh cm n thy gio Th.s T Hu Nguyn nhit tnh ng h,
ng vin, hng dn em nhit tnh trong sut thi gian em thc hin ti.
Em xin chn thnh cm n Ban Gim Hiu nh trng, Ban ch nhim khoa Cng ngh thng
tin, cc thy gio, c gio trong B mn Cng ngh phn mm v cc b mn khc quan tm, gip
em hc tp ti trng.
Em xin cm n Cng ty TNHH Gii php cng ngh trc tuyn Vit Nam OSVN to mi iu
kin gip em trong c qu trnh thc tp ti cng ty.
Ngoi ra, em xin cm n gia nh, bn b ng nghip dng vin gip em hon thnh
t thc tp ny.
Em xin chn thnh cm n!
Thi Nguyn, ngy 21 thng 03 nm 2015.
Sinh vin
Nguyn Th Phng Yn
MC LC
T VN
Tnh cp thit ca ti:
Ton cu ho v hi nhp kinh t quc t gn lin vi t do ho thng mi s c y
mnh, u t, lu chuyn hng ho, dch v, lao ng v vn ngy cng c m rng. Song bn
cnh , ton cu ho v hi nhp kinh t quc t s lm tng sc p cnh tranh, nht l sc p i
vi mt t nc ang pht trin nh t nc ta. S cnh tranh din ra trong cc ngnh thng mi,
dch v, cnh tranh thu ht vn u t v cng ngh ngy cng tr nn gay gt.
Tin trnh hi nhp kinh t quc t i hi cc doanh nghip phi nng cao kh nng cnh tranh, gim
thiu chi ph, khc phc c cc tr ngi v khng gian v thi gianm y li chnh l nhng
im mnh ca thng mi in t. Khi thng mi in t cn thit v pht trin mnh nh vy, mt
sn phm, dch v c n hng triu website, lm th no website ca bn vt qua cc i th
cnh tranh gy c s ch , quan tm ca khch hng. lm c iu doanh nghip ca bn
c chin lc c th, p dng cc gii php marketing in t qung b website ca mnh n vi
ngi dng.
c s ng ca khoa Cng ngh thng tin - Trng i hc Cng ngh thng tin v
Truyn thng Thi Nguyn em thc hin ti:
Tm hiu v SEO v ng dng SEO website
Mc ch, yu cu ca ti:
Mc ch:
- Tm hiu v SEO (Search Engine Optimization) v ng dng kin thc nm c SEO
website ln top 10 kt qu u tin ca cng c tm kim Google (google.com).
Yu cu:
- Nm vng kin thc v SEO v quy trnh SEO website ln top ca Google.
- Xy dng c chin lc hiu qu cho tng website c th v lnh vc c th theo b t kha cn
SEO.
- Ti u c website v ni dung website theo cc tiu ch chun seo.
- Nm vng cc thut ton ca google nhm ti u ha website thn thin vi Google.
- X l c khng hong SEO v cc vn lin quan n SEO.
Vic thit k xong mt website cng ging nh vic chn v mua c vt liu xy nh t
nhng ca hng vt liu uy tn m thi. Thit k mt website p l do i ng thit k v xy dng;
cn vic website c lm ra tin hay khng th phn ln li ph thuc vo cch m webmaster
qung co v khai thc website nh th no ? Nh vy, cu hi c t ra l: lm th no
qung co website ti ngi dng ?
C rt nhiu cch bn a website ca mnh n vi ngi dng nh l qung co trn ti vi,
bo ch, qung co t ri, lm hi tho. Mi c nhn v doanh nghip chn mt cch qung b khc
nhau. Nhng mt cch v cng hiu qu m bt k website no cng phi lm l ti u ha cng
c tm kim hay cn gi l SEO. Nh vy:
1.2.1 SEO l g?
SEO l ch vit tt ca Search Engine Optimization (ti u ha cng c tm kim).
SEO l mt tp hp cc phng php nhm nng cao th hng ca mt website trong cc trang
kt qu ca cc cng c tm kim v c th c coi l mt tiu lnh vc ca tip th qua cng c tm
kim.
Thut ng SEO cng c th c dng ch nhng ngi lm cng vic ti u ha cng c
tm kim, l nhng nh t vn a ra nhng d n ti u ha cho cc website ca khch hng.
Lm SEO l qu trnh ti u ha m ngun website, gip website thn thin vi cc cng c
tm kim tng lng truy cp qua t kha tm kim t tng s lng ngi truy cp ti. Mt
website c lm SEO tt, ng ngha vi vic website lun xut hin th hng cao khi ngi
truy cp s dng cng c tm kim tm ni dung m h cn. SEO cng c th bao gm nhiu loi
mc tiu khc nhau khi tm kim nh: tm nh, tm t kha, tm theo quc gia v mt s loi SEO
khc.
Cc cng c tm kim hin th mt s dng danh sch trong trang kt qu tm kim (SERP) bao
gm danh sch tr tin, danh sch qung co, dnh sch tr tin theo click v danh sch tm kim
min ph.
Li ch ca SEO:
Nu bn c mt website chc hn bn mun nhiu ngi s dng n, trc khi ngi dng
s dng bn phi lm sao cng nhiu ngi dng bit n n cng tt. T c hi bn hng, dch v
ca bn cng cao, thu c nhiu li nhun.
My ch tm kim l mt cng c khng th thiu v s dng google tm kim thng tin l
iu chng ta khng th b qua. Nu bn b qua gii php marketing ny ngha l bn l rt
nhiu khch hng, nu bn khng nhanh chn th bn s lun lun ng sau i th ca mnh.
SEO lm cho ca hng trc tuyn ca bn ng khch hn. Nu nh bn c mt website p,
n tng, honh trng m bn khng bit qung b, khng c khch hng, mt ngy ch c vi lt
gh thm th website ca bn cng ging nh mt ca hng nm trong hm, khng ai qua li. Ti sao
bn khng s dng gii php SEO kim cho mnh mt mt tin trn i l google.
SEO s a website ca bn ln cc kt qu u tin trong cng c tm kim, gip gia tng
khch hng, gia tng doanh thu, gim c nhiu chi ph sn xut.
SEO gip cho trang web ca bn c cht lng, tm ng i tng khch hng, to mi quan
h vi khch hng d dng hn.
Nu thc hin tt chin dch SEO s nng cao c hnh nh, quy m ca doanh nghip bn
i vi khch hng.
Mc tiu ca SEO ch yu hng ti vic nng cao th hng ca danh sch tm kim min ph
theo mt s t kha nhm tng lng v cht ca khch ving thm n trang.
SEO i khi l mt dch v c lp hay l mt phn ca d n tip th v c th rt hiu qu
giai on pht trin ban u v giai on thit k website. Hin nay, nhn thc ca ngi qun tr
website ti Vit Nam ni ring v th gii ni chung nhn bit vic ti u ha website cc my tm
kim tr ti rt t. Ngi s dng khng thc c tm quan trng ca vic ti u ha website,
hoc lm cc phng thc cc my tm kim tr n. Hin trn mng Internet c 3 cng c tm
kim hu hiu nht v ph bin nht:
Google
Yahoo
Bing
SEO c th coi nh l mt k thut, mt b quyt thc s i vi mi ngi qun tr, xy dng
website hay n thun l ngi lm trong lnh vc truyn thng.
Hnh 3. SEO l g
1.2.2 ngha ca SEO
i a s lu lng truy cp n vi cc website hin nay u t cc b my tm kim
(Google, Yahoo, Bing). Nu website khng c tm thy bi cc cng c tm kim hoc ni dung
khng nm trong c s d liu ca cc b my tm kim th chnh l mt thm ha nu cng ty
bn ang kinh doanh online hoc c giao dch trc tuyn hoc c i chng na nhng kt qu tm
kim lun nm trang 3, 4, 5 tr i th cng coi nh l 1 tht bi.
Mt v d nh: website kinh doanh ni tht vc mi khch hng tim nng ln Google,
Bing g t kha tm kim: ni tht gi r th kt qu truy vn u tin p vo mt h l website
ca bn. Sau , kh nng khch hng tim nng tr thnh khch hng thn thit s cao hn cc
i th khc, v d nhin doanh s tng theo.
Lm SEO hin ti vi th trng pht trin mnh v lin tc nh hin nay l iu m cc trang
web nn lm v phi lm, hy bt u ngay v khng bao gi SEO l qu mun.
Mt cu hi khc c t ra: Ti sao cc cng c tm kim khng th tm thy website ca
ti nu khng c s tr gip ca SEO?
Nu ni l khng th tm thy th khng hon ton ng.
Thc ra, sau 1 thi gian di, website cng c cc cng tm kim a vo index, nhng ch l
cho c ch khng tht s nh nhng g m chng ta mun, v khi cc i th cnh tranh c s
dng cc bin php SEO th website bn chng bao gi c lt vo cc trang u trn b my tm
kim.
Khi c SEO tham gia vo cng vic ny, n s gip website bn tng th hng trn cc cng
c tm kim v hin th ni dung nhng ni m ngi dng d thy v tm kim nht (kt qu hin
th ngay trang 1).
Thi i ton cu ha bin bt k mi trng lm vic no cng mang tnh cnh tranh, v
th gii o cng khng ngoi l. Nhng website no v ang quan tm n SEO th c 1 li th
hn so vi i th ca mnh trong vic ginh ly ngi dng.
1.3 Cc thut ton ca google
n thi im hin ti, hng nm Google update gn 500 loi thut ton tm kim. Mi loi thut
ton u c mt c ch v cch thc hot ng khc nhau. Trong s c khong 5 loi thut ton
nh hng mnh nht n th hng tm kim:
Thut ton Google Penguin c chnh thc cng b ngy 24/4/2012. Thut ton Penguin c ra
i vi mc ch trng pht cc website s dng th thut xy dng lin kt thiu t nhin nhm thao
tng th hng tm kim.
ny thng mt khong 1-2 tun. Sau mi ln Dance google thng Update thm mt s loi thut
ton km theo (ty vo mc ).
1.4 H thng rank
1.4.1 Google PageRank:
Google PageRank l ch s ng tin cy ch gi tr ca mt trang web. Google nh gi v xp
hng cc trang web bng c hai phng php t ng v th cng da trn hn 100 ch s chnh vi
nhng thut ton xut sc.
Mt vi ch s quan trng quyt nh Google PageRank ca mt trang web: hu dng ca
thng tin trn trang web, ph bin ca trang web, cht lng k thut...
Google PageRank c chia lm 10 bc v c biu hin bng vch mu xanh trn nn trng:
. Gi tr ca mi trang web theo Google PageRank tng dn t 1 n 10.
Thut ng PageRank l mt thng hiu c bo h ca Google, do Larry Page v Sergey Brin
pht trin ti trng i hc Stanford ca M trong mt d n nghin cu v cng c tm kim nm
1995.
Google PageRank hin nay c coi l ch s ng tin cy nh gi mc quan trng mi trang
web. Mt trang web c ch s Google PageRank cao s em li n tng ng tin cy cho khch truy
cp, iu ny c bit c ngha vi cc website kinh doanh thng mi in t.
Google PageRank nh hng trc tip ti v tr hin th ca mi trang web khi cnh tranh th
hng hin th trong danh sch kt qu tm kim ca Google. Mt trang web c PageRank cao d xut
hin trn u danh sch kt qu tm kim ca Google hn.
Tng google PageRank: V c bn, theo cc chuyn gia ca Google: "Khng c s dng cc
phng php gi to, hy to ra cc trang web cho mi ngi ch khng phi cho cc cng c tm
kim".
Tng th hng trong danh sch kt qu tm kim ca Google l phng php tng PageRank rt
hiu qu v va tng ph bin cc trang web ca bn, va tng lng khch truy cp.
Cu trc website, cp bc cn r rng, ni dung thng tin cn phong ph, hu ch.
Website khng c cha cc lin kt li, cc li HTML, li cu lnh.
ng k website vo cc danh b uy tn cng nh cc website cht lng khc tng ph bin.
Title: Tiu
Description: M t
Keywords: T kha
Density: Mt trng lp t kha.
PERMALINK: ng dn tnh.
Sitemap: S trang web
ALT/ALTERNATIVE TEXT: M t hnh nh.
Backlink: Lin kt tr v t cc website khc.
Anchortext: Neo vn bn.
Nofollow: Thuc tnh lin kt khng c php theo di.
Dofollow: Thuc tnh lin kt c php theo di.
Link building: Chin lc xy dng lin kt
Internal link: Lin kt ni b.
External Link: Lin kt ngoi tuyn.
Landing Page: Trang ch (Page cn SEO)
Forum seeding: Truyn thng trn cc din n.
Page Rank (PR): Sc mnh ca website.
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Th Heading trong SEO gm 6 loi ( H1, H2, H3, H4, H5, H6 ). Theo th t u tin th tm quan
trng ca cc th s gim dn. Thng thng th c s dng nhiu nht l H1, H2, H3 . y l
3 th c s dng nhiu trong vic ti u Website. N c dng nhn mnh ni dung ca chnh
ch m chng ta ang ni n.
C th hnh dung cc th nh mt cun sch th th H1 n chnh l ta ca cun sch , cc th H
cn li chnh l tiu ca tng chng, bi vit hoc cc mc lc nh. Chnh v th cng c tm
kim s bit c u l tiu , u l cc mc nh thng qua vic s dng th Heading.
Cch s dng cc th Heading:
Th Heading H1: Ni dung chnh m website mun ni n, thng thng ngi ta s
t t kha chnh vo trong th ny nhm nhn mnh ni dung cn mun ni n l g. Nn
t 1 th H1 cho mt page th tt hn v nn t H1 chnh l tiu bi vit l hp l nht.
Th Heading H2: M t ngn gn cho ni dung chnh b tr cho th H1. C th s dng
nhiu hn th H1 cho tng trng hp . Nhng thng th nn s dng t 3- 5 th H2
l hp l nht .
Th Heading H3: Th ny c s dng m t chi tit cho tng trong bi c c th
hn. Nn kt hp 3 th ny cho Website th s t hiu qu cao hn.
Th Heading H4: Vi th ny th thng c s dng m t cho nhng sn phm hoc
dch v t lin quan n nhng ci chnh.
2.2.3.3 Ti u th ALT hnh nh:
ALT l mt thuc tnh nm trong th IMG. ALT c ngha l Altenative Information - thng
tin thay th cho ngi dng khng hin th c hoc chn n hnh nh trong trnh duyt, l
mt thuc tnh quan trng ca th IMG. Hay ni cch khc. ni dung ca n s hin th trn
trnh duyt khi trnh duyt khng th trnh by c mt hnh nh v l do no . Cc SE xem
ni dung ca th ALT nh l anchor text trong trng hp hnh nh l mt lin kt.
Cu trc ca th ALT trong th IMG:
Thng u tin:
Tun 1: ch chia s bi vit v t ng dn full url ca website ly traffic t nhin ban u v
trust
Tun 2 +3: thc hin xy dng backlink t din n cht lng vi tin 1-2 link/1 t kha/1 ngy.
Trung bnh mi ngy c 5 link lin kt tr v website.
Tun th 4: Duy tr tc xy dng link, kt hp xy dng link cho 2 blog v tinh.
Thng th 2:
Tin hnh t backlink t 2 blog v tinh v website chnh vi anchor text l cc t kha cn SEO.
Tun cui cng ca thng th 2, kim tra th hng t kha iu chnh s lng link.
T cc thng tip theo, theo di v kim sot backlink iu chnh cho ph hp, hn ch ti a
khng hong link (link tng gim t ngt do b chi xu).
2.4
l g. Mt chin dch ti u ha cng c tm kim nhm tng lng lu lng thng qua tm kim t
nhin cng cn c o lng, nh gi hiu qu ty thuc vo tng loi hnh kinh doanh cng nh
mi yu cu mc tiu khc nhau.
Khi nh gi chin dch SEO cho website ny, em a ra 3 ch s cn nh gi l:
PageRank ca website
Vic theo di pagerank ca website cng l mt vic lm quan trng, tuy rng hin nay n khng
quyt nh nhiu n vic ln top, tuy nhin theo di mc pht trin ca website, em quyt nh
theo di pagerank ca web nh gi tng qut nht cng vic.
Traffic v t l chuyn i
Trong SEO, d chng ta c lm g i na th mc tiu cui cng l t lng traffic website t
c sau khi SEO chuyn i cho chng ta bao nhiu khch hng, bao nhiu li nhun. Do vy vic
nh gi t l chuyn i ny gip kim sot c cht lng ca cng vic.
Mt khc, vic theo di ngun lu lng traffic gip trnh c nhng ri ro trong khi SEO. Trnh
cc ngun traffic t nhng trang web xu lm nh hng n website.
CHNG III : KT QU
Trong thi gian thc tp em tin hnh p dng SEO v ti u ha cho website
http://westlakehousing.vn vi cc t kha: Hanoi house for rent, Hanoi villa for rent, Offices for
rent in Hanoi v thu c kt qu nh sau:
Trc khi ng dng SEO trang web
Trc khi tin hnh SEO cho trang web http://westlakehousing.vn em kim tra cc t kha sau:
STT
T kha
Th hng
210
25
90
48
10
Null
Khng xc nh
STT
T kha
Th hng
Hnh 15. T kha Hanoi house for rent sau khi SEO
2: Hanoi villa for rent
Hnh 16. T kha Hanoi villa for rent sau khi SEO
Hnh 17. T kha Offices for rent in Hanoi sau khi SEO
KT LUN
Sau khi hon thnh ti, em thu c nhng kin thc sau:
Em tm hiu c nguyn tc hot ng ca cc b my tm kim, cc cch thc thu thp
thng tin c bn ca cc b my tm kim, ng thi hiu c cc cch p dng cc th thut da
trn nhng nguyn tc hot ng ca b my tm kim nhm gip cho b my tm kim c th thy
c trang web, Index c trang web nhanh chng v hiu qu hn, v y cng l mt cng vic
mang li gi tr ct li ca SEO.
Vi nhng hiu bit ng n , em ng dng phng php SEO cho website
http://westlakehousing.vn t c v tr vo top 10 khi SEO thnh cng cc t kha Hanoi house
for rent, Hanoi villa for rent, Offices for rent in Hanoi.
Trong qu trnh thc hin ti em c mt s u v nhc im sau:
u im:
Xy dng c h thng blog v tinh v h thng backlink cht lng
ng dng SEO a cc t kha ln TOP 10 google
Thi gian y TOP ng hn
Khuyt im:
Cha ti u trc tip c website (thng qua qun tr web)
Hng pht trin:
T ti u on page cho website.
y TOP cc t kha kh hn
Trong thi gian ti em s c gng tip tc nghin cu khc phc nhng khuyt im cn
tn ti.