Q3: WHAT HAVE YOU LEARNED FROM YOUR

AUDIENCE FEEDBACK?
(SurveyMonkey Link)

When creating our media package, we aimed to create a product that adhered to the apocalyptic
horror sub-genre, with a modern approach that would work as a unique selling point. This would
have to be clear in all three of our products. To discover to what extent this was true and how
successful we were in appealing to our target demographic we created a survey on
surveymonkey.com. This allowed us to catalogue a wide response and collect data from beyond
just our target audience, making sure it was not age/gender biased. We also used social media to
get more developed answers from our viewers making our feedback more accurate. 50 people
participated giving us a wide range of data and responses to The Aftermath.

We
wer
e
suc
ces
sful
in
our
crea
tion
of a
trail
er
that
adh
ered
to
the
horr
or
genr
e as
evid
enc
ed
by
our
feed