SIKKIM MANIPAL UNIVERSITY - DDE

Bachelor of Business Administration BBA

Project Guidelines for Sixth Semester of BBA Course Curriculum
(BBA604 for BBA general/ BBR604 for BBA Retail Operations)
Objectives of the BBA Project Work:
The objectives of the BBA project work are:
To enable students to develop further the skills and knowledge gained in the course by
applying them to analyse a specific business problem or issue, via a substantial piece of
independent work carried out over an extended period.

To enable students to be proficient in the design of a research project, application of

appropriate research methods, collection, and analysis of data and presentation of results.

To expose the students to the working of a business organization.

Guidelines for the Project Work:

These guidelines will provide the information for developing a project dissertation. The
project work is a very important part of BBA course curriculum. It is a four credit course and
carries 200 marks.
The following guidelines may be adopted for BBA projects:
1. The project can be undertaken under any topic related to management studies like:
Human Resource
Information Technology
Finance
Marketing
Retailing
2. The project work must be original.
3. Either it must be a live project done at an organisation or it can be an industry related
project.
4. The project title should be specific and focus towards the objectives of the project
5. The project must be taken up under a guide at the Study Centre/ Program Centre/
Learning Centre.
6. The project must be completed and submitted at the Study Centre/ Program Centre/
Learning Centre.
7. Project Evaluation will be done by an examiner approved by the University.
8. Students to contact Learning centre for more details.

Structure of Final Project:

The project report should comprise of approximately 60 pages and should be a hard
bound report. The background of the cover page should preferably be light blue and
letters in black.
Text pages should be printed on one side and good quality white A4 size paper should
be used for typing.
1.5 Line spacing should be used for typing the general text. The general text shall be
typed in the font style Times New Roman, font size 12 and font size 14 for Headings.
All text pages should be numbered at the bottom centre of the pages.
Page Specifications:
I.
Left Margin: 2
II.
Right Margin: 1
III.
Top Margin: 1
IV.
Bottom Margin: 1
Table and Figure Number: Table and Figure numbers are to be written at the bottom of
the Table/Figure as given below:
Table 1: Number of Employees in Organisation XYZ
Figure 1: Exhibiting settlement of transactions at ABC Limited
The student declaration certificate must be duly signed by the student (Refer Annexure
II).

Format of the Project Report:

The final project report should consist of the following components:
Cover page
Title page
Student Declaration
Certificate by the Guide
Company Certificate (if any)
Acknowledgement
Table of contents
List of Tables
List of Figures
List of Symbols (if any)
List of Abbreviations (if any)
Executive Summary
Chapter I: Introduction
- Industry Information
- Organisational Information
Chapter II: Project design and study
- Introduction to the study
- Statement of the problem

- Objectives of the study

- Methodology
Data collection
Sampling design
Statistical techniques used
- Limitations of the study
Chapter III: Data Analysis and Interpretation
Chapter IV: Findings
Chapter V: Suggestions and Conclusion
Bibliography
Annexures

Description of the Project Report Format:

Cover page and Title page
The format of the Cover page and Title page is attached as Annexure- I
Student Declaration
The format of Student Declaration is attached as Annexure- II
Guides Certificate
The format of Guides Certificate is attached as Annexure- III
Table of contents/ List of Tables/ Figures/ Symbols/ Abbreviations:
The Format of contents and List of Tables/ Figures/ Symbols/ Abbreviations is attached as
Annexure- IV
Acknowledgement:
Acknowledgment is the regard given to the people who have helped the student in completing
the project.
Executive Summary
Should be a one-page summary of the project report. It should consist of the statement of the
problem, main findings and recommendations for further use.
Industry and Organisational Information (Chapter I):
i) Industry information (size, characteristics, market share and outlook)
ii) Company information (history, milestones, vision and mission statement, product
profile, competitors, share market position, achievements, SWOT analysis, future
prospects etc.).

Project design and study (Chapter II)

It should include a brief introduction of the study, the statement of the problem or the issue,
the objectives of the study, the methodology being used (such as data collection methods,
sampling design, statistical techniques) and the limitations of the study.
Data Analysis and Interpretation (Chapter III)
The data, after collection, has to be processed, analysed, and interpreted, in accordance with
the outline laid down. Processing involves editing, classification and tabulation of data.
Analysis includes computation of certain measures along with searching for patterns of
relationship that exist among data-groups. This is done with the purpose of summarizing the
collected data and organizing these in such a manner that they answer the research questions.
After analysing the data, the next step is interpretation, which refers to the task of drawing the
inferences from the collected facts. Thus, the Chapter III should mention about the data
processing, data analysis and interpretation.
Findings (Chapter IV)
The findings from the data analysis and interpretation should be mentioned in this Chapter.
The findings can be mentioned paragraph wise or point wise. However, it is recommended to
state the findings point-wise.
Suggestions and Conclusion (Chapter V)
This Chapter should include the recommendations and suggestions based on the study
conducted. A conclusion is mandatory.
Bibliography
This should include the list of books, journals, reports, etc., used, or consulted. The format of
bibliography is as shown below:
For Books:
Authors or Editors Names, Title of the Book, Place of Publication, Publisher, Year
of Publication, Page number
Kothari, C.R., Quantitative Techniques, New Delhi, Vikas Publishing House Pvt.
Ltd., 1978, p. 78-80
For Magazines/ Journals:
Author, Article Title, Title of Periodical, Date of Publication, Page numbers of the
article.
Bronwyn Fryer, The Layoff, Harvard Business Review, March, 2009, p. 17-24.
Internet:
www.webindia.com accessed on (date) and (time).

Annexures
Include the following details
Sample Questionnaire
Financial Statements
Any other relevant documents

Suggested titles for BBA Project Work:

A Study of Working Capital Management

A comparative study of dividend decisions in firms
Ratio analysis of XYZ company
A comparative study of capital budgeting techniques
A study of cash management services in firms
A study of organizational structure of an MNC
A study of marketing strategies of XYZ organization.
A comparative study of inventory techniques
A study on customer preference towards modern retail stores
Study of market segmentation in any sector
A study on consumer behaviour towards FMCG products
Comparative study of services of public and private sector bank
Customer satisfaction in online shopping
Comparative analysis of marketing strategies of two telecom companies
A study of distribution channels of an organization
Comparative Study of Insurance Plans of two different financial organisations
Study on the customer preferences towards the product in a specific industry.
Effectiveness of Internet marketing in consumer durables
A study on Indian organised retail sector
Advertising and Sales promotion techniques used by FMFG companies
Effectiveness of promotional schemes in Retail stores
A study on role and scope of eretailing in India.
Global tracker system
Error tracking system in word
Document management system
Text Encryption and Decryption
Automatic mailing system
Role of Software Agents as Collaborative Tools E-commerce.
A Study of Job Satisfaction amongst Employees at XYZ organisation.
A study on the various performance Appraisal system and its effectiveness
A comparative analysis of recruitment and selection process of any two organizations
A study on the Human resource Planning and its effectiveness with reference to any
corporate organization
Global e- marketing

ANNEXURE- I

<TITLE OF PROJECT REPORT>

Project Report Submitted in Partial fulfillment of the

requirement for the award of

BACHELOR OF BUSINESS ADMINISTRATION (BBA)

Submitted by,

______________________________

Reg No:_________________

Under the guidance of

______________________________

SIKKIM MANIPAL UNIVERSITY (SMU) DIRECTORATE OF DISTANCE EDUCATION

<MONTH> & <YEAR>

ANNEXURE II

STUDENT DECLARATION
I .. bearing Reg. No. hereby declare that
this project entitled
(Title)

Has been prepared by me towards the partial fulfilment of the requirement for the award of
the Bachelor of Business Administration (BBA) Degree under the guidance of
___________________________.
I also declare that this project report is my original work and has not been previously
submitted for the award of any Degree, Diploma, Fellowship, or other similar titles.

Place:
Date:

(Name of candidate)
Reg. No.

ANNEXURE III

CERTIFICATE BY THE GUIDE

Certified

that

this

project

..<NAME

OF

THE

report
is

the

bonafide

CANDIDATE>.

titled
work

bearing

of
Reg.

No. who carried out the project work under my guidance.

Signature
FACULTY IN CHARGE
<Academic designation>

ANNEXURE- IV

Format for Table of contents/ List of Tables/ Figures/ Abbreviations/ Symbols

Table of Contents
Chapter No.
Contents
Page. No.
I
INTRODUCTION
1.1
Industry Information
1.2
Organizational Information
II
PROJECT DESIGN AND STUDY
2.1
Introduction to the study
2.2
Statement of the problem
2.3
Objectives of the study
2.4
Methodology
2.5
Limitations of the study
III
DATA ANALYSIS AND INTERPRETATION
IV
FINDINGS
V
SUGGESTIONS AND CONCLUSION
BILBLIOGRAPHY
ANNEXURE

Table. No
1

List of Tables
Title
Page. No.
Frequency table exhibiting the investors degree of
risk aversion

Fig. No
1
2

Sl. No
1
2

Sl. No
1
2

List of Figures
Title
Pie chart exhibiting mode of trading of investors

Abbreviated Name
CRM

Symbol

Page. No.

List of Abbreviations
Full Name
Customer Relationship Management

List of Symbols
Nomenclature and Meaning
Sigma (Summation)