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    Big Billion Day - Effect On Flipkart Brand Perception

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    PritishPuhan
    This document is a report submitted by Group 6 on the impact of Flipkart's Big Billion Day sales event on the brand perception of Flipkart. The group conducted exploratory research through literature reviews, surveys, and interviews to understand how consumer perception and buying behavior was affected before and after the sale. They identified major factors affecting brand perception and how understanding these factors could help e-commerce companies formulate future strategies. The group analyzed the results to study consumer perception of online sales and the role perception plays in the industry.

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    Big Billion Day - Effect On Flipkart Brand Perception

    Uploaded by

    PritishPuhan
    9 views6 pages
    This document is a report submitted by Group 6 on the impact of Flipkart's Big Billion Day sales event on the brand perception of Flipkart. The group conducted exploratory research through literature reviews, surveys, and interviews to understand how consumer perception and buying behavior was affected before and after the sale. They identified major factors affecting brand perception and how understanding these factors could help e-commerce companies formulate future strategies. The group analyzed the results to study consumer perception of online sales and the role perception plays in the industry.

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    BBD report

    Original Title

    Big Billion Day

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    This document is a report submitted by Group 6 on the impact of Flipkart's Big Billion Day sales event on the brand perception of Flipkart. The group conducted exploratory research through literature reviews, surveys, and interviews to understand how consumer perception and buying behavior was affected before and after the sale. They identified major factors affecting brand perception and how understanding these factors could help e-commerce companies formulate future strategies. The group analyzed the results to study consumer perception of online sales and the role perception plays in the industry.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    9 views6 pages

    Big Billion Day - Effect On Flipkart Brand Perception

    Uploaded by

    PritishPuhan
    This document is a report submitted by Group 6 on the impact of Flipkart's Big Billion Day sales event on the brand perception of Flipkart. The group conducted exploratory research through literature reviews, surveys, and interviews to understand how consumer perception and buying behavior was affected before and after the sale. They identified major factors affecting brand perception and how understanding these factors could help e-commerce companies formulate future strategies. The group analyzed the results to study consumer perception of online sales and the role perception plays in the industry.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 6

    Submitted by Group 6

    Ayush Sharma
    1401067
    Chotha O Rhakho 1401070
    Gaurav Gulati
    1401074
    Ritesh Modi
    1401086
    Pritish Puhan
    1401096
    Padmavathi Shenoy
    1402007

    Big Billion Day


    Effect on
    Flipkart Brand
    Perception

    Background
    6

    October 2014 - "The Big Billion Day by Flipkart


    -celebration of its glorious journey since 2007.
    Sales - Products worthINR650Crore were sold in 10
    hours in a special one-day offer.
    It claimed to sell a whopping 5 lakh mobile handsets,
    five-lakh clothes and shoes and 25,000 television sets
    within hours of opening its discounted sale at 8 AM.
    Opinions:

    among the billion things #Flipkart sold that day, one


    was its credibility.
    It's 8 mins after @Flipkart sale opened and how can
    most things be out of stock already? #ecommerce.

    Research Objective and Design


    Research

    Objective :
    What is the impact of Big Billion Day on Flipkart
    Brand Perception?
    Effect of perception on buying behavior, before and
    after Big Billion Day.
    Research

    Design:
    Carry out exploratory research through literature
    reviews, surveys and in-depth interviews.
    Respondent group Consumers with Direct and
    Indirect experience of Big Billion Day!

    Factors affecting Brand Perception

    Visualization of Result
    Study

    of consumer perception towards online

    sale.
    Identifying the major factors affecting brand
    perception.
    Role of these factors in formulating future
    strategies for e-commerce industry.

    Thank You !!!

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