70% Sales &

Order Booking

Targeting Consultants (To

register & spec Ceasefire's
Brands in market & ensuring
strong chances of winning
orders

Tapping PMCs (Getting

involved in Big turnkey size
projects & getting brand
recognition on Pan-India level)

Tapping Builders (To get

registered with Premium &
Medium sized builders for large
ticket size orders for FFS)

Targeting Architects (To get

register with them & getting
references/leads for better &
quality generation of enquiries)

End Clients (Segmentation &

targeting of End Clients for
direct generation of
leads/enquiries with minimal
competition & higher
conversion rate of winning
orders

KRAs & Planning

Functional
Improvement

To focus on building better PR & Corporate

relations with Clients to get
references/leads & market information.

To emphasize on Brief, Clear & To the

Point Business Communications through
mails/msg & when doing face-to-face
interaction as well.

Getting to know our Competitors well in

the market & acquiring important
imformation on upcoming projects.

30% Functional & Technical

Improvement

Technical Knowledge

Imrpoving Technical kn
on products & servic
FFS/Watermist sys

Visiting Industrial Belt

like MIDC in Valsad
Tarapur area for genera
track & quality enqu

Doing Preliminary site

for FFS to gain tech
knowledge & being a
current site condit

mrpoving Technical knowledge

on products & services like
FFS/Watermist system.

Visiting Industrial Belts & area

like MIDC in Valsad or at
arapur area for generating fast
track & quality enquiries

Doing Preliminary site surveys

for FFS to gain technical
knowledge & being aware of
current site conditions.