BUSINESS COMMUNICATION (ENG301)

ASSIGNMENT NO: 03 (FALL 2014)

TOTAL MARKS: 15
DUE DATE: 23/2/2015

Q1. You are the Area Manager of U-fone for Lahore Zone. Customers of U-fone are
shifting to other mobile networks like Jazz, Warid and Telenor etc. Write a Market Report
in Letter Format for the month of December, 2014 to the General Manager of U-fone and
state the reasons of shifting of customers from U-fone to other mobile networks during this
time period. (10)

Market Report
Market Report for the month of December, 2014 stating the reasons for the shift of customers
from Ufone to other networks.
Lahore: Ufone is losing its customers as they shift to other networks like Jazz, Warid and
Telenor etc. This report highlights the chief reasons of this shift of customers.

Ufone GSM,
Model Town Office,
Lahore Zone

Mr. Adeel Hussain,

General Manager, Ufone
Mayo Gardens, LDA Plaza,
Lahore
February 21st, 2015

Dear Sir,
Ufone was unable to maintain its market as the customers kept shifting from Ufone to other
networks throughout the month. The reason is the dissatisfaction with the services provided by
Ufone. They include:

Limited coverage
Signals distortion frequently
Limited access to internet
Attractive packages offered by other networks (and not by Ufone)
Lack of services offered at franchises; problems not being fixed properly.

The customers inferred that they do not find it suitable any more to stick to Ufone and be its
customer. All these reasons form the basis of the shift of large number of Ufones customers to
other networks.
This appears to be a serious issue and requires immediate action as the future of Ufone is at stake
in this zone.
Yours sincerely,
Samra Tariq
Area Manager, Ufone
Lahore Zone

Q2. Identify the following statements as true or false. (5)

1. A rare mistake of inexperienced presenters is to try to say too much. (False)
2. An appropriate rule of a successful presentation is that one week after the
presentation; your audience should be able to recall at least three key points of your
presentation. (True)
3. The purpose of a business report is to convey general information in an organized,
useful format. (False)
4. Complaint connotes calmness, pleasantness, positivism, and even happiness. (False)
5. The style of a report depends upon the presenter. (False)