Hello Sir/Madam,

We are from Emami Limited and are conducting a survey as a part of our Marketing
Project. Please take your time to fill this survey. We guarantee you that this data will
not be shared with employees of Surf Excel or its competitors or any other agency.
Thank you for your time.
1. What is the frequency of Navaratna Lite orders?

Daily

Weekly

Monthly

Other ________________(please specify)

2. What are the brands that you order? (please tick appropriate options)
Dabur Amla Lite
Parachute Lite
Vatika HiBiscus Lite
Olive Oil
Dove Elixir
Shikakai Enriched Herbal Hair Oil

Others
________________(please specify)
3. What is the top selling brand? (tick one)

Surf

Henko

Ujala

Nirma

Wheel

Tide

Ariel

Others
________________(please specify)
4. How often does the Surf salesman visit your shop?

Daily
Weekly

By - Monthly

Other
________________(please specify)
5. On a scale of 0 to 10 (0 being very poor and 10being very good) please rate
the quality of service provided to you by the salesmen of surf detergents
.
6. On a scale of 0 to 10 (0 being very poor and 10being very good) please rate
the distribution system of Surf (w.r.t. promptness of delivery)
..
7. On a scale of 0 to 10 (0 being very poor and 10being very good) please rate
the incentive schemes provided by HUL for Surf Detergents

8. What types of detergents give more profit margins?

Local brands detergents
National Brands detergents
9. Which is the brand that offers maximum offers? (Price discounts, extra
quantity etc.)
Surf
Wheel
Tide
Ariel
Henko
Ujala
Nirma
Others
________________(please specify)
10.How much Shop space is allocated to detergents?
<1%
1-3%
3-5%
5-10%
>10%
11.What proportion of the allocated space is allotted to Surf?
<10%
10-20%
20-40%
40-60%
>60%
12.What brand according to you rates highest in terms of quality?
Surf
Wheel
Tide
Ariel
Henko
Ujala
Nirma
Others
________________(please specify)
13.Which brand according to you rates highest when it comes to value for
money?
Surf
Wheel
Tide
Ariel
Henko
Ujala
Nirma
Others
________________(please specify)
14.Are there any seasonal variations in demand for detergent?
Yes
No

15.If yes, then how high/low are the sales of Surf in summer as compared to
winter?
Very High
Slightly High
About the same
Slightly Lower
Very Low
16.What is the most frequently purchased quantity of powder detergents?
Sachets
200 gm
500 gm
1 kg
2 kg
Name of store .
Location