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KaciMexico

Practicum
2/2/15

LearningPlan

Objective:
Tobuildcommunityandconnectionsamongalumniandparentsbyhighlightingresourcesand
eventsthattheParentAlumniofficeprovidesthroughengagementinsocialmedia.

ToinvestigatethebestusesofsocialmediaforconstituentswhilealsoprovidingtheParent
Alumniofficewithinformationandinsighttowhatconstituentscareaboutwithanoverallgoal
toextendandengagetheWestmontcommunity.

Resources/Activities:
1. Investigatebestusesofsocialmediaforourconstituents
2. EngagesocialmediatotellthestoryofextendingtheWestmontcommunitythatliesat
thepurposeoftheParentAlumnioffice
3. Highlightresourcesandeventsthisofficeprovidesthroughsocialmedia
4. ProvidetheParentAlumniofficewithinformationandinsighttowhatconstituentscare
about

Evaluation/Verification:
1.) IwilldeterminethebestmethodsinsocialmediatousefortheParentAlumnioffice
2.) Iwillpromoteofficeactivitiesthroughsocialmedia,networking,andothercreativeideas
3.) IwilljoininconversationwithothercampussocialmediagroupsliketheWestmont
facebookandinstagrampage.
4.) Iwillconductresearchofexistingcontentandnewcontenttoseewhatsocialmedia
formsandtacticsworkbestforothercolleges

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