Professional Documents
Culture Documents
Learningplan
Learningplan
Practicum
2/2/15
LearningPlan
Objective:
Tobuildcommunityandconnectionsamongalumniandparentsbyhighlightingresourcesand
eventsthattheParentAlumniofficeprovidesthroughengagementinsocialmedia.
ToinvestigatethebestusesofsocialmediaforconstituentswhilealsoprovidingtheParent
Alumniofficewithinformationandinsighttowhatconstituentscareaboutwithanoverallgoal
toextendandengagetheWestmontcommunity.
Resources/Activities:
1. Investigatebestusesofsocialmediaforourconstituents
2. EngagesocialmediatotellthestoryofextendingtheWestmontcommunitythatliesat
thepurposeoftheParentAlumnioffice
3. Highlightresourcesandeventsthisofficeprovidesthroughsocialmedia
4. ProvidetheParentAlumniofficewithinformationandinsighttowhatconstituentscare
about
Evaluation/Verification:
1.) IwilldeterminethebestmethodsinsocialmediatousefortheParentAlumnioffice
2.) Iwillpromoteofficeactivitiesthroughsocialmedia,networking,andothercreativeideas
3.) IwilljoininconversationwithothercampussocialmediagroupsliketheWestmont
facebookandinstagrampage.
4.) Iwillconductresearchofexistingcontentandnewcontenttoseewhatsocialmedia
formsandtacticsworkbestforothercolleges