Welcome to "Create Your Perceptual Ma

Follow the Steps in Yellow. Only enter data/information in the Grey cells.
The blue andOr you can watch the Yo
How to Use Video
For more inf www.perceptualmaps.comOr email: geoff@perc

mply type over the grey cells below to quickly and easily create your

Step 1 Enter the Title Products

o
that keep bath water warm Market

(This is an example only. Simply type over this map title.

Step 2 Enter the two labels for your Horizontal Axis

For the left side of the map
For the right side of the map

Unpractical
Practical

(These are examples only.

Type in your attributes.)

Step 3 Enter the two labels for your Vertical Axis

For the bottom of the map
For the top of the map

f
Design

(These are examples only.

Type in your attributes.)

that you can click on Attribute Ideas in the menu on the main website to help determine su
for more information on Perceptual Maps and/or the Market Segmentation, Targeting and P
All About Perceptual Maps

Step 4 Enter th Step 5 Score each brand/product

Up to a maximum of 25 brands/products
Use a 1-9 scale, using the following table as a rough guide.
Horizontal Attribute Vertical Attribute
Unpractical
f
1=
1=
5 = Equal mix of both 5 = Equal mix of both
(Some examples provided, simply type over
the brands
Practical
below.)
Design
9=
9=
Max1Water Depth Water Heater
5
1
2Self-Warming Bathtub
2
6
3 Albacete Heater
1
3
4
Warm On
8
9
5
6
7
8
9
10

11
12
13
14
15
16
17
18
19
20
21
22
23
24
25

en finished entering
Step
your
7 data above, simply copy your Perceptual Map below

erceptual Map"

tion in the Grey cells.

ow to Use Video

asily create your own Perceptual Map

water warm Market

y type over this map title.)

ontal Axis

e examples only.
your attributes.)

e examples only.
your attributes.)

to help determine suitable brand/product attributes to use

ation, Targeting and Positioning (STP) process, please visit

Step 6 Change the circle sizes

Please note that this is an optional step

cal Attribute
1=
2=
3=

Sizes
Small
Medum
Large

1
1
1
3
2
2
2
2
2
2

2
2
2
2
2
2
2
2
2
2
2
2
2
2
2

ceptual Map below and paste it into your document.

To maintain the formating of the map

when you copy it:
1 Click on the edge of the map
to highlight it
2 Select 'copy' from the menu
3 Go to your document
4 Select 'paste', then 'paste special'
and choose 'bitmap'.