ABBIE DORWART

Education
University of Florida
Spring 2016 (expected graduation) B.S. in Public Relations
Minor in history

Experience
Publicity and Events Director
January 2015 present
Her Campus UFL Gainesville, FL

Collaborate with editor-in-chief to create social media and marketing campaigns to

publicize the chapter, editorial content, social media contests and giveaways.
Lead team of fifteen interns and two assistant directors to coordinate four oncampus events to promote Her Campus editorial content and social media. Traffic
has increased to more than 25,000 unique weekly visitors on average.
Manage the chapter Pinterest account to promote Her Campus UFL, followers have
increased by more than 50% since I took over in January 2014.
Her Campus UFL is ranked, based on site and social media traffic, by the national
Her Campus organization as a pink level chapter- the highest ranking possible.
There are only 13 pink chapters out of more than 200 chapters worldwide.

Chapter Advisor
August 2014 present
Her Campus Gainesville, FL

Oversee and assist five Her Campus chapters across the country to ensure growth
and that each is operating in accordance with Her Campus policies for weekly
editorial updates, weekly social media activity, publicity, events and weekly
correspondence with the national office.
Provide timely support and thoughtful feedback to each chapter to answer questions
about content, publicity, staff management, and other operational issues.

Public Relations Intern

July 2014 August 2014
Daigle Creative Jacksonville, FL

Wrote press releases and newsletter articles and conducted research for agency
clients including local nonprofit organizations and small businesses
Will return to intern for academic credit for the summer of 2015

Her Campus UFL

Gainesville, FL
Assistant PR & Event Director (August 2014- December 2014)
PR & Events Intern (January 2014-April 2014)
Blogger (August 2013- April 2014)

Assisted director in creating and implementing four social media campaigns and
events per semester to publicize the Her Campus chapter and brand to students.
Coordinated with team to brainstorm promotions and special events to publicize the
Her Campus brand and editorial content

Abbie Dorwart
Pagecompiling
2
Created and wrote Entertainment
Ten, a blog
a top ten list of
entertainment news for the site with more than 15,000 weekly visitors.

Street Team Member

August 2013 April 2014
Victorias Secret PINK Street Team Gainesville, FL

Collaborated with team to develop social media and marketing campaigns and
events on-campus to promote the Victorias Secret PINK brand and increase social
media followers.

Editor
January 2014- April 2014
Smokin Notes Gainesville, FL

Edited supplementary notes for clarity, accuracy and grammar for large introductory
courses such as biology, chemistry, economics and business.

Volunteer Reader
January 2013 December 2013
WUFT-FM Radio Reading Service Gainesville, FL

Volunteered for the Newsprint Today section by reading The Gainesville Sun and The
Ocala Star-Banner to an audience of 800 in the Gainesville/Ocala region.

Blogger
August 2012- August 2013
The Independent Florida Alligator Gainesville, FL

Wrote a weekly blog on college freshmens transition from high school to college
from August 2012 to April 2013
Wrote a weekly book review from May 2013 to August 2013 covering a wide range of
genres

Organizations
Omega Phi Alpha
September 2013 - present
Gainesville, FL

Founding member of the Alpha Omicron chapter of Omega Phi Alpha, a national
service sorority that performs service for the university, local and national
communities.
As the service director I lead a team of twelve to plan and implement service
projects. We partner with a wide range of nonprofit organizations and on-campus
organizations. I was elected in January 2015 and will serve until April 2016.
Served as PR chair from September 2013 to December 2014. As PR chair I created
the Omega Phi Alpha UF website, Twitter, Instagram, Tumblr and Facebook profiles
and developed a newsletter for sisters and alumnae to stay informed of chapter
activities and news.