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Muvazi Final Presentation
Muvazi Final Presentation
Background
Primary Research
New Products:
45% try products based on a friend recommendation, 23% based on social media
64% enjoy purchasing skin care products at salons, spas, and high end retailers
Importance of product quality was rated 9 on a 10 point scale
Advertisements:
41% prefers advertisements on social media, followed by 28% for TV/blogs
Social Media:
78% Facebook, 54% Instagram
Background
Secondary Research
Market outlook:
-Close to 9.8 billion dollars of the skincare market (109% increase since 2007)
Competition:
-Dermalogica Age Smart
-NuSkins AgeLocs
Ingredients:
-Many key ingredients contain numerous chemicals and alcohols (i.e. glycerin, butylene clycol, sodium hydroxide,
benzyl benzoate, fragrance, etc)
-Most natural ingredient is water
Situation Analysis
Muvazi offers a complete line of skincare products that offers more concentrated amounts of active
ingredients providing a higher efficacy rate in a shorter amount of time for the customer.
Muvazi believes in adding ingredients to their products to achieve substantial results rather than
simply meeting standards to include the ingredient name on a packaging label.
Challenges
Obtaining new customers
Creating return/loyal customers
Creating brand recognition
Opportunity
Muvazi has the opportunity to set itself apart from other
popular anti-aging lines in being a natural, green product
with its specific Oat Beta Glucan System that is unique
and available at a reasonable and competitive price.
Objectives:
1)
Key Publics
Consumers
20s- Preventive
30s/40s- Importance of treating changing/aging skin
50s- Wrinkle/spot treatment, importance of a regimen
60s- Treatment of existing wrinkles/blemishes
Key Publics
Key Retailers
Local Spas
Key Publics
Dermatologists & Estheticians
Key Publics
Blogs
Collaborations
Messages
20s- Crisp, Clean, Muvazi
Strategies
Create relationships
Tactics
Example
Budget
Ad costs: $1000-3000
Intern: $1000-2000/semester
Copyright: $600/project
Employee: $20/hour
Calendar
Thank you