Taylor Doege

Education
The University of Texas at Dallas, Richardson, TX
Current Marketing Senior, GPA: 3.0

2013-Present

Trinity University, San Antonio, TX

GPA: 3.4

2011-2013

Relevant Courses
Branding
Marketing
Managerial Decision-Making Under Uncertainty

Management of Organizations
Social Psychology
Organizational Behavior

Academic Projects
Marketing a New Product
Tasked with designing, marketing, and selling an entirely new product from an existing company, our group
detailed a product description, product lifecycle, target market forecast, market penetration strategy, and
promotion strategy. Formal business presentation (10+ minutes) highlighted the product and included a sales
pitch.
Branding Strategy: Mend At Home Startup
Tasked with a focus group (2 other marketing students) to create a marketing strategy to build brand equity and
brand image for a startup business: Mend at Home. Determined target market, effective and relevant social
media advertising strategies, social media calendar planned for a month, brand mantra created.
Entrepreneurship: Creation of a Product Idea and Business Model
Tasked with creating a business idea for a new product to solve a problem in the automotive title lending
industry. Determined target market for the product, the business model, and revenue model. Created a 15
minute presentation to discuss the problem, factors creating the problem, our solution, the logistics of our
solution and its ability to generate revenue.

Work Experience
Texans Credit Union
2014-Present
Management: Back up branch operations supervisor tending to teller needs and the daily running of the
branch
Sales: Utilize lead lists to generate new loan leads through both outbound sales calls and emails
Cognitive Ability: rapidly learned multiple completely new computer systems and policies/laws with no
prior experience
Dave and Busters
2013-2014
Customer Relations: Served over 120 new clients per day, maintained goodwill and satisfaction through
the course of their visit to the store
Cognitive Ability: Memorized menu and new menu items every quarter (40 item average)
Management: Served as Closing Shift Lead & Area Lead: responsible for two to ten other servers and
their productivity throughout shifts
Chick Fil A

2011-2013