-Compensated in dividends or appreciation of ownership -Taxed at Capital Gains tax rate for investor -Company cannot deduct dividends on taxes -Risk: more risky than bonds so the return should be more than bonds If company issues equity they are issuing stock and it is under equity on balance sheet. Alternative Investments: -EX: Hedge funds, private equity and venture capital, real estates, private companies Bonds: -Represents a promise to pay (loan or IOU) generally fixed amount plus compensation called interest -Taxed at ordinary income tax rates -For company (issuer) the interest payments are tax deductible -Risk: less risky than stocks because of higher priority claim - If company issues debt they are issuing bonds and it is under liabilities on balance sheet. Factors that affect Interest Rate: -Risk -Structure (collateral) -Maturity/Term -Tax Treatment: taxable v. tax-exempt -Liquidity -The negatively sloped curve is called an inverted yield curve -S&P can give a seal of approval or rating on stocks and bonds -Say you need to sell your 10-year treasury bond at par 100 5% yield 6 years left to maturity but the market indicates a higher current yield so then you must sell the bond at a discount. If the current interests yield rates were below the value of your bond then you would sell at a premium. - Tax free bonds (yield a lower return rate)