Prepared By:

Lily Adjei
Skylar Cothren
Melody Rainwater, AE

Table of Contents

Executive Summary...................................................................2
Client Profile & Target Audience...................................................3
Situational Analysis.....................................................................4
Plan of Action.........................................................................5-8
Goals & Objectives..............................................................6
Strategies & Tactics..........................................................7-8
Evaluation.................................................................................9
Appendix................................................................................10

Executive Summary

St. Bernards Medical Center is the healthcare destination for families in Jonesboro and the
surrounding areas. Today, St. Bernards Medical Center is a major referral hospital offering
advanced technology and medical services across four centers of excellence: Heart Care,
Cancer Treatment, Women's and Children's Services, and Senior Services. St. Bernards
invests significant resources to bring advanced services, treatments and surgery techniques
to our local patients.
The HealthBeat Program at St. Bernards Health Care is designed to promote wellness and
healthy living among its employees. Established in 2014, HealthBeat coordinators strive to
educate employees about the possible health risks they may face if they do not lead a healthy
lifestyle.

Client Profile

- Orchestrated in 2014
- Program Coordinators: Amy Findley and Lisa Weir
- Designed to promote wellness among the St. Bernards employees
- Offers rewards for participation and success in the program

Target Audience
- St. Bernards employees
- Male and Female, ages 25-60
- Concerned about being healthy
Target persona: Meet Tim and Jane. They are married and work at St. Bernards Medical
Center. Tim just found out the he is pre-diabetic and has turned to HealthBeat for encouragement in his weight loss journey. Jane also joined HealthBeat to help encourage Tim in his
journey to healthy living.

Situational Analysis

Strengths:
-Strong hospital leadership support

Weaknesses:
- Low employee participation

Opportunities:

Threats:
- Free will outside of the workplace

- Room for program expansion

- Strong program vision

-Positive word-of-mouth
- New employees

- Lack of time

- Demanding lifestyles

Plan of Action

Goals & Objectives

Goal
Goal:

- Increase employee involvement in the HealthBeat program

Objectives
Objective 1:
- Add 50 additional employees to the HealthBeat program by December
2015
Objective 2:
- To increase attendance in HealthBeat classes by 15% by December 2015.
Objective 3:
- Increase Bronze level recipients by 25% by December 2015.
Objective 4:
- Increase Silver level recipients by 15% by December 2015.
Objective 5:
- Increase Gold level recipients by 10% by December 2015.

Strategies & Tactics

Objective 1

- Add 50 additional employees to the HealthBeat program by December

2015

Strategies & Tactics

Special Events

- HealthBeat Registration
- Bring a friend to lunch

Social Media

- New member Facebook group

- Leader board posts
- Client Testimonial Video

Employee Relations

- HealthBeat Ambassador program

- Weekly email updates

Objective 2

- To increase attendance in HealthBeat classes by 15% by December 2015.

Strategies & Tactics

Social Media

- Flyer
- Reminder posts
- Client Testimonial Video

Employee Relations

- HealthBeat ambassador program

- Email blasts

Strategies & Tactics

Objective 3

- Increase Bronze level recipients by 25% by December 2015.

Strategies & Tactics

Special Events

- Bronze-Tiered prize event

Social Media

- Flyers
- Leader board posts

Objective 4

- Increase Silver level recipients by 25% by December 2015.

Strategies & Tactics

Special Events

- Silver-Tiered prize event

Social Media

- Flyers
- Leader board posts

Objective 5

- Increase Gold level recipients by 25% by December 2015.

Strategies & Tactics

Special Events

- Gold-Tiered prize event

Social Media

- Flyers
- Leader board posts
8

Evaluation

Objective 1: Add 50 additional employees to the HealthBeat program by December

2015
- Calculate number of employees that were added to the program after April 2015.

Objective 2: To increase attendance in HealthBeat classes by 15% by December

2015.
- Calculate number of employees that attended classes before April 2015 and
calculate number attended through December 2015.

Objective 3: Increase Bronze level recipients by 25% by December 2015.

- Calculate and compare the number of employees that achieved Bronze level in
2014 and the number that achieved Bronze level in 2015.

Objective 4:
- Increase Silver level recipients by 15% by December 2015.
- Calculate and compare the number of employees that achieved Silver level in
2014 and the number that achieved Silver level in 2015.

Objective 5:
- Increase Gold level recipients by 10% by December 2015.
- Calculate and compare the number of employees that achieved Gold level in
2014 and the number that achieved Gold level in 2015.

Appendix

10

Wellness Rewards

Miscellaneous

Wellness Points

Operating Plan Template

New Class Flyer