BLINDING LIGHTS PRIDE

& MUSIC FESTIVAL

Sponsorship Opportunities for the festival
June 2016

INTRODUCTION AND OVERVIEW

Blinding Lights Festival shall go to over 10 cities reaching a total of over 600,000 fans presenting
a wonderful opportunity to promote this certain demographic.
Blinding Lights provides the best experience in live events supporting the LGBT community.
Along the month of June and July, Blinding Lights shall visit 10 cities to put on live
entertainment, food, and other festivities to the general public for a feasible price.
Past sponsors have included: AT&T, Hardys Inc., Publix Grocery, Skechers, Rockstar Energy
Drink, and MARS Candy Co.

HISTORY
The Blinding Lights Pride & Music Festival was started to provide a Safe Space for EDM

enthusiast. Unfortunately, the founder came down with AIDS, and so we integrated the AIDS
Awareness Campaign so as to make people aware about the problems that AIDS can cause.
Because the LGBT Community struggles the most with educating and providing information on
this epidemic, and is also most prone to AIDS, we made the festival exclusively to help people
who are just coming out or who are unaware of the troubles of AIDS to be able to be educated
first hand. We also tolerate people of any sex, gender, or identity at the festivals and make the
whole festival a Safe Space for anyone who wants to attend. With the growing LGBT culture, a
festival that is exclusively made for them shall provide opportunity for the festival to grow and
prosper.
Harvey Leche (Founder of the blinding Lights Pride & Music Festival

TESTIMONIALS
Decided to begin advertising our brand more. Now we have sizable competition against
McDonalds and Burger King with the increase in sales we have gotten from promoting with this
festival.
John Goodmane (VP of Marketing, Hardys & Carls Jr.)
After seeing Hardys sales increase five times in just two years, we decided to get in on the
action. Like Hardys, our business gained much attention and gained much more in sales. We
are pleased to be part of the Blinding Lights Pride & Music Festival.
George Herman (VP of Sales, MARS Candy Co.)

DEMOGRAPHICS
Blinding Lights Pride Fans:
18-35 year olds
Number over 35 million
Established musical taste in the 80s, 90s, and 00s.
Defined themselves through the purchase of LGBT products and engaging in
Blinding Lights culture
Spend $20 million on Blinding Lights affiliated merchandise and marketing
Not including the $30 million donated to AIDS foundations and LGBT
communities around the country.
Engage and interact in Blinding Lights promotional videos in local communities

THE BLINDING LIGHTS PRIDE &

MUSIC FESTIVAL
Daft Punk
David Guetta
Lady Gaga
Martin Garrix
Maroon 5
Steve Aoki
Avicii

Pharrell Williams
Adam Lambert
Swedish House
Mafia
Shakira
Ricky Martin
Skrillex
Dead Mau5e
Janelle Williams
Joywave

Ellie Goulding
Zedd
Ariana Grande
Selena Gomez
Sam Smith
Tiesto
Calvin Harris
Diplo
Carnival Palace

BLINDING LIGHTS FESTIVAL 2016

DATES
Dates:

San Francisco, California: June 11th-13th

Seattle, Washington: June 19th-21st
Los Angeles, California: June 28th- 30th
Las Vegas, Nevada: July 1st-3rd
Phoenix, Arizona: July 9th-11th
Austin, Texas: July 18th-20th
Miami, Florida: July 25th-27th
Atlanta, Georgia: August 1st-3rd
New York City, New York: August 8th-10th
Toronto, Canada: August 15th-17th

BLINDING LIGHTS FESTIVAL 2016

SPONSORSHIP PLATFORMS
Tier 1: Incandescent Sponsor
Tier 2: Spotlight Sponsor
Tier 3: Backlight Sponsor
Tier 4: Strobe Light Sponsor

BLINDING LIGHTS FEST 2016

STROBE LIGHT SPONSOR
Logo featured exclusively in all BLFest advertising
materials, print media, signage, and social media
Product designation
Access to all hospitality suites
Entrance signage
Program book ads
Mention in Media campaigns
Online presence

BLINDING LIGHTS 2016

BACKLIGHT SPONSOR
Logo featured exclusively in some BLFest advertising materials, print media, signage, and social media
Access to select hospitality suites
Program book ads
Mention in Media campaigns
Online presence
Branding on select merchandise
Tickets to all tour spots
Program book ad
Select Mailing lists
Official signatures from select performers
Mention of product/service in select performances

BLINDING LIGHT 2016

SPOTLIGHT SPONSOR
Logo featured exclusively in some BLFest advertising materials, print
media, signage, and social media
Access to select hospitality suites at certain spots
Program book ads
Mention in Media campaigns
Online presence
Program book ad
Select Mailing lists

BLINDING LIGHTS 2016

INCANDESCENT SPONSORS
Logo featured exclusively in some BLFest advertising materials,
print media, signage, and social media
Mention in Media select campaigns
Online presence
Program book ad

FESTIVAL MARKETING
Lineup release in mid-January

Set up accounts for Twitter, Facebook, and

Google+

Limited ticket pre-sale prior to on sale

Reach at least 1500 followers on Twitter and

Facebook in the first two months of advertising

Marketing campaign through social

Have radio show interviews set up for the local

radio stations
Record radio commercial for use on national
radio stations
Have physical advertising approved and
distributed to local restaurants, community
centers, and colleges and universities
Contact local gay pride and LGBTQ communities
about presenting in the parade

date
networks
Tickets on sale in early February
Increase in volumes of promotion and
advertising
Approval and release of television
commercial to local TV stations

CONTACT
For oppurtunities in sponsoring, contact:
Dylan Murphy
Blinding Lights Fest 2016
123 Sesame Street, New York, New York, 13289
(518) 810-6646
djmurph@blfest.com