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Topic 4 Segmentation Targeting and Positioning - Case Study Questions
Topic 4 Segmentation Targeting and Positioning - Case Study Questions
Question 1:
Should MMBC introduce a light beer? Why?
Question 2:
Assuming the launch of Mountain Man Light is financially viable, if you were Chris, which market
segment would you target? Why? How it would be launched, promoted, and positioned to the
target segment?
Be specific with your answers and justify your answers.