Logo xut hin khp ni, t letterhead cho ti website ca bn, ri vo tm ngm ca

khch hng, nh cung cp v bo ch. Ni cch khc, logo c bt c ai c mi quan h

vi cng ty bn ch ti v l n tng u tin ca h v cng ty.
Chnh v s nh hng ngm ny, logo ca bn buc phi thit k sao cho to c n
tng tt v cng ty. Gii thiu cng ty mt cch r rng v nng ng, bn s c nhc
n nh mt nh chuyn nghip.
Logo nn phn nh cng ty theo cch trung thc nht
n tng r rng nhng bn thng ngc nhin khi bit c bao nhiu ch doanh nghip
mun ging nh i th cnh tranh. Nu logo ca bn cha mt biu tng, n nn gn
vi ngnh m bn ang kinh doanh, gn vi tn ca cng ty bn, c tnh xc nh v cng
ty hay li th cnh tranh m bn c.
iu g quan trng hn bt c c tnh no khc m bn mun ngi khc ghi nh v cng
ty ca bn? Nu nh l s giao hng nhanh chng, hy chn biu tng gi tc , nh
cnh chim hay chic ng h. Chn mt biu tng tru tng truyn t cch tip cn
tin tin-s tru tng l la chn s mt cho cc cng ty cng ngh cao. Hoc c th n
gin bn ch chn mt vt th biu hin cho sn phm hoc dch v m bn ang kinh
doanh.
Trnh qu chi tit
Nhng logo n gin c nhn ra nhanh hn nhng logo phc tp. Nhng ng k v
ch m biu hin tt hn cc chi tit m nht v tt nhin gy n tng mnh hn.
Tuy vy, bn khng nn thit k mt logo gin d thi qu. Mt logo tt phi th hin iu g
bt ng hoc duy nht m khng cn phi phng i. Hy th tham kho biu tng ca
mt nh chuyn nghip: McDonalds, Nike, Prudential. Hy ch tm hiu logo ca h n
gin m hp dn n th no. Bt c ai trn ng vi cn i cn co cng u hiu
c sc mnh ca nhng biu tng logo ht sc rnh mch ny.
Logo vn p khi c in bng mu en trng.
Nu logo khng sc nt khi in mu en trng, n cng s rt kh thuyt phc nu c in
bng bt c mu no khc. V in mu thng t hn in en trng.
m bo logo c th phng to, thu nh ty thch
Logo phi tha mn ti u v mt thm m bt k kch c no, to, nh hay trung bnh.
Logo nn c thit k sao cho cn bng
Ni mt cch d hiu nht l logo ca bn phi va mt ngi nhn, phn ny khng ln t
phn kia. Mu sc v chi tit khng tch khi nhau khng to nn mt logo khng cn
xng. Mu sc, ng nt, hnh khi l ba yu t quyt nh n tnh cn bng ca mt
logo.
Thnh cng khi thit k logo cn c nh gi qua tui th ca logo (t 10-15 nm). Tiu
ch ny rt kh t c nu nh bn cn t kinh nghim trong vic thit k. Ngoi ra bn
cn lu 3 dng ca logo: EPS in n, JPG v GIF hin th trn website.
ng bao gi thit k hay thay i li logo ca bn. Nu bn mun lm cho n sinh ng
hn trn website cng c th chp nhn c nhng khng nn lm mt i ci ct li ca
logo. Khi no bn bt u cm thy nhm chn vi logo ca chnh mnh, lc y c th l

thi im to n tng mi i vi khch hng.

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