Utilizing advanced Omniture features to track video

gaming websites for one of the largest digital

entertainment companies in the world
The Client: Our client is one of the largest publishers of Video Games in the world. The client has several
websites in many languages that provide inform

on on new and soon-to-be-launched games, documents,

news, updates, patches, FAQs, fans forums, and so on. The client con nuously develops game previews,
pictures, screenshots, and videos to generate buzz before and

the launch.

The Need: In-depth visitor analysis using Omniture SiteCatalyst for all the brands, games, franchise, and
geographically distributed websites.
The Solution: We conducted a study to clearly understand the clients requirements and prepared a plan for
eec ve analysis and repo ng.
the inform

izing the inherent features of Omniture Site Catalyst, we drilled down to

on required to support strategic business decisions. We also used Omniture Data Warehouse tools

to segment data, and prepare reports on a site-to-site basis, by deriving data from a single repo ng suite. The
client received the following insigh

Basic Sta s cs
Visits, clicks, unique
visits, repeat visits,
etc.

l reports on a scheduled basis:

Engagement Level
Time spent, most
liked features,
whats fading in,
whats fading out,
etc.

Path Analysis
Top entry and exit
pages, top visited
pages, most popular
games and
downloads, top
keywords used, etc.

Geographic Analysis
To cover the en
range of web
prop es within
dierent
geographies

The Bene ts:

The client received vital insights about user inte

on on its websites, which helped the client in taking

informed business decisions.

We generated ad-hoc reports for any new game updates and resultant trac p
We provided p

ns and trends.

insights for ques ons across mu ple territories and languages.

Our quick turnaround, repo ng accuracy, and high commitment levels ensured that all the analy cs and
repo ng needs were met eec vely.