INDEX

Sr. No.
1

Topic
INTRODUCTION
Introduction of the industry
History of organization
Company Profile
Vision,Mission And Objective
Organization structure
SWOT analysis

Page No.
1
2
3
4
6
7
8

HUMAN RESOURCE MANAGEMENT

Introduction of human resource management
Human resource planning
Sources for recruitment
Trainning
Performance appraisal
Welfare activities

10
11
12
13
17
18
19

PRODUCTION DEPARTMENT
Introduction of production
Production process
Material handling equipment
Plant layout
MPS (master planning schedule)
EOQ
ABC analysis

20
21
24
26
27
29
30
31

FINANCE DEPARTMENT
Introduction of finance department
Working capital management
Fund flow statement
Ratio analysis

33
34
35
37
39

MARKETING DEPARTMENT
Introduction of marketing department
Structure of marketing department
Customer segmentation
Consumer buying behavior & industrial buying behavior

42
43
44
46
49

6
7
8
9
10

FINDING
RECOMMENDATION
CONCLUSION
BIBLIOGRAPHY
ANNEXURE

52
53
54
55
56

Certificate
This is to certify that project report of industrial visit to LAXMAN
ENTERPRISE submitted by PATEL JIGAR.
To SHREE UTTER GUJARAT BBA COLLEGE STUDIES AFFILIATED TO THE Veer
Narmad South Gujarat Unniversity in practical fulfillment of the requirement in the
second year of B.B.A. Semester 4.