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, . 100000
2005 . ( , 2009) 120000 2011 . ( , 2010) 130000
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.

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www.go2macedonia.com, www.simplymacedonia.com, www.macedonialovesyou.com,
www.mysticalmacedonia.com, www.macedonia-timeless.com .

1.3.


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Facebook.com
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: ComScore. http://techcrunch.com/2011/12/22/googlesplus/?utm_source=feedburner&utm_medium=
feed&utm_campaign=Feed%3A+Techcrunch+%28TechCrunch%29 (30 November 2011).

,
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.

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consumers in the Republic of Macedonia. Ekonomska Istrazivanja, 24(4), pp. 102-113.
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Buhalis, D. & Law, R. (2008). Progress in information technology and tourism management:
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Management, 29, pp. 609-623.
, . (2009).
2010 .,
, . (2010).
2011 .,
. (2012). 2011-2015, .
, . (2012).
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Approach. Tourism Management, 25(6), pp. 777-788.
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Understanding Golfing Visitors to a Destination. Journal of Sport & Tourism. 13(1),
pp. 5-35.
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. ,
: (1)
; (2)
; (3)
.

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502 .


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,

.
: ; ; ;
; .
: -

- . : 4, , 2000 ,
e-mail: biljana.petrevska@ugd.edu.mk
APPLICATION OF E-MEDIA IN TOURISM PROMOTION
SUMMARY
This study is focused on the strengths and challenges associated with using the Internet as a
rapidly evolving medium in tourism promotion. For this purpose, the paper examines the
young-adult consumers attitude, mainly towards three aspects: (1) application of Internet for
travel and tourism; (2) usage of on-line social networks in sharing travel and tourism
experiences; and (3) trust in e-media for tourism promotion purposes. The aim of this
research is to determine the level of application of e-tools in tourism promotion by young
population in Macedonia. So, this empirical evidence reports on analysis based on data
obtained from customer survey among 502 young-adult consumers. The outcomes confirm
the research hypothesis and point to crucial importance of introducing e-tools for tourism
promotion and increasing the awareness for Macedonia as a tourist destination. Moreover, the
paper strongly recommends this concept and urges the need for identifying effective
framework for mitigating the up-to-date modest tourism results, thus acting as basis for initial
suggestions in improving tourism promotion of the country.
Key words: Young-adults; Internet; On-line social networks; Tourism promotion; Macedonia.
Bios: Biljana Petrevska, Ph.D. is an Assistant Professor at the Goce Delcev University Stip, Faculty of Tourism and Business Logistics - Gevgelija. Her area of research interest
includes, among others: Economics of Tourism, Tourism Promotion and Tourism Policy.
Contact address: Campus IV, Krste Misirkov bb, 2000 Stip, Macedonia, e-mail:
biljana.petrevska@ugd.edu.mk