Fill in each matrix that follows for both of your genres as a way of inputting and organizing the content of

the body of your analysis.

Genre # 1:
Audience and Purpose

Name the intended audience(s) and discourse

community/communities for this genre.

What does the audience already know and

what do they need to know?

How much time will the audience spend with

each genre? (For example, if one of your
genres is a YouTube video, you must allow
enough time for your audience to watch the
video. If you are analyzing a written document,
write the amount of time it took you to read it)

What was the purpose (to inform, persuade

and/or entertain) of this genre?

How formal is the language?

What specialized vocabulary is used?

What other language features do you notice?

(Text, type, font, color, visual elements, etc.)

Rhetorical Issues

How does the genre establish (or

attempt to establish) its credibility
with the audience?

What emotions is the genre

attempting to evoke from its
audience?

What types of evidence are used to

support claims? Is it valid and
reliable? If you think there is no
evidence, what is used to help
support the information presented?

Are there limitations placed on the

information because of the genre?
Does it have more freedom to
express what it needs to because of
the genre?

How does the structure facilitate its

purpose?

How is the information organized to

convey its message?
Genre # 2:
Audience and Purpose

Name the intended audience(s) and discourse

community/communities for this genre.

What does the audience already know and

what do they need to know?

How much time will the audience spend with

each genre? (For example, if one of your
genres is a YouTube video, you must allow
enough time for your audience to watch the
video. If you are analyzing a written document,
write the amount of time it took you to read it)

What was the purpose (to inform, persuade

and/or entertain) of this genre?

How formal is the language?

What specialized vocabulary is used?

What other language features do you notice?

(Text, type, font, color, visual elements, etc.)

Rhetorical Issues

How does this genre establish (or attempt to

establish) its credibility with the audience?

What emotions is the genre attempting to

evoke from its audience?

Structure and Delivery

What types of evidence are used to support

claims? Is it valid/reliable? If you think there is
no evidence, what is used to help support the
information presented?

How is the information organized to convey its

message?

Are there limitations placed on the information

because of the genre? Does it have more
freedom to express what it needs to because
of the genre?

How does the structure facilitate its purpose?

What other language features do you notice?

(Text, type, font, color, visual elements, etc.)