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  • What Assumptions Did Disney Make About The Tastes and Preferences of French Consumers? Which of These Assumptions Were Correct? Which Were Not?

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    Nav J Kar
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    Disney made several assumptions about French consumers tastes and preferences when releasing films in France. Some assumptions, like French audiences enjoying the same animated films as American audiences, proved correct. However, other assumptions, such as French audiences embracing Disney's merchandising and marketing strategies as much as U.S. audiences, turned out to be incorrect.

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    Euro Disney

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    Disney made several assumptions about French consumers tastes and preferences when releasing films in France. Some assumptions, like French audiences enjoying the same animated films as American audiences, proved correct. However, other assumptions, such as French audiences embracing Disney's merchandising and marketing strategies as much as U.S. audiences, turned out to be incorrect.

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    © All Rights Reserved
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    17 views1 page

    What Assumptions Did Disney Make About The Tastes and Preferences of French Consumers? Which of These Assumptions Were Correct? Which Were Not?

    Uploaded by

    Nav J Kar
    Disney made several assumptions about French consumers tastes and preferences when releasing films in France. Some assumptions, like French audiences enjoying the same animated films as American audiences, proved correct. However, other assumptions, such as French audiences embracing Disney's merchandising and marketing strategies as much as U.S. audiences, turned out to be incorrect.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
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    What assumptions did Disney make about the tastes and preferences of French consumers?

    Which of
    these assumptions were correct? Which were not?

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