A

RESEARCH REPORT

ON
THE STUDY OF CONSUMER PREFERENCE & CONSUMER
PERCEPTION TOWARDS VARIOUS BRANDS OF CARS
Submitted To
Kurukshetra University, Kurukshetra
In the partial fulfillment for the Requirement for the degree in
MASTER OF BUSINESS ADMINISTRATION
SESSION (2008-2010)

SUBMITTED TO

SUBMITTED BY

MR. RINKU AGGARWAL

SANDEEP SINGH

LECTURER

MBA (4TH SEMESTER)

MBA DEPT.

UNIVERSITY ROLL NO.

SHREE RAM MULKH INSTITUTE OF MANAGEMENT AND TECHNOLOGY,

KHORA BHURA (SRMIMT)

(AFFILIATED TO KURUKSHETRA UNIVERSITY, KURUKSHETRA)

ACKNOWLEDGEMENT

Life is full of interaction. In our daily life we get ahead by giving hope to each other.
When a person is doing some important work whether as a guide, helper, supporter i.e., a true
friend is needed. And one feels obliged to them.
There is always a sense of gratitude which one feels towards his/her Guru or Mentor who has
helped him/her at one point of time or the other.
I am thankful to Mr. RINKU AGGARWAL who was always there to give my spirits a boost
and whose guidance it would not have been possible for me to complete my project report
successfully.
I shall be falling in my duties if I do not express my gratitude to my friends and other persons
for their useful advice at various stages.
Last but not the least; I would like to thank the Almighty God for his blessings showered on
me during the project report.

SANDEEP SINGH

PREFACE

Marketing Management is critical to success of every organization whether small or large.

MBA students of SRM Institute of Management and Technology are required to undergo a
research project as an integral part of the curriculum. The objective is to develop ability to
apply multidisciplinary concepts, tools and techniques to solve organizational problems.
The main objective of the research project is to expose the business management students to
various functional areas of management. Any professional degree remains incomplete
without practical exposure. The students are required to develop deep into the intricacies of
the management related activities.
The training involves innovative pedagogy and through it preparing young prospective
business managers for the new millennium. Learning is like eating food. It is not how much
one eats that matters, what counts are how much you digest.

DECLARATION

I,

SANDEEP SINGH

student

of

SHREE

RAM

MULKH

INSTITUTE

OF

MANAGEMENT & TECHNOLOGY (KOHRA BHURA) here by state that the Research
Report

entitled

STUDY

OF

CONSUMER

PREFERENCE

&

CONSUMER

PERCEPTION TOWARDS VARIOUS BRANDS OF CARS submitted in partial

fulfillment for the requirement of degree of Master of Business Administration. It is the
original work done by me and the information provided in the study is authentic to the best of
my knowledge. This study report has not been submitted to any other institution or university
for the award of any other degree.

SANDEEP SINGH
MBA (4TH SEM)
SRMIMT,KHORA BHURA

Table of Contents

Sr.No.

CONTENT

PAGE NO.

1
2
3

Acknowledgment
Preface
Declaration

II.
III.
IV.

INDEX
CONTENTS
CHAPTER 1- Introduction
1.1. Profile of Study
1.2. Justification of Study

PAGE NO.
1 37
1 35
36

1.3. Objectives of Study

CHAPTER 2- Review of literature
CHAPTER 3- Research Methodology
3.1. Sample Design
3.2. Data Collection Technique
3.3. Analytical Tools
3.4. Limitations of Study
CHAPTER 4- Results and Suggestions
CHAPTER 5- Findings and Suggestions
5.1. Findings
5.2. Suggestions
Bibliography
Annexure

37
37 44
45 48
46
47
47
48
49 63
64 66
65
66
I.
IV.

AUTOMOBILE INDUSTRY
In India there are 100 people per vehicle, while this figure is 82 in China. It is expected that
Indian automobile industry will achieve mass motorization status by 2014.

INDUSTRY OVERVIEW

Since the first car rolled out on the streets of Mumbai (then Bombay) in 1898, the
Automobile Industry of India has come a long way. During its early stages the auto industry
was overlooked by the then Government and the policies were also not favorable. The
liberalization policy and various tax reliefs by the Govt. of India in recent years has made
remarkable impacts on Indian Automobile Industry. Indian auto industry, which is currently
growing at the pace of around 18 % per annum, has become a hot destination for global auto
players like Volvo, General Motors and Ford.
A well developed transportation system plays a key role in the development of an economy,
and India is no exception to it. With the growth of transportation system the Automotive
Industry of India is also growing at rapid speed, occupying an important place on the 'canvas'
of Indian economy.
Today Indian automotive industry is fully capable of producing various kinds of vehicles and
can be divided into 03 broad categories: Cars, two-wheelers and heavy vehicles.

SNIPPETS

The first automobile in India rolled in 1897 in Bombay.

India is being recognized as potential emerging auto market.

Foreign players are adding to their investments in Indian auto industry.

Within two-wheelers, motorcycles contribute 80% of the segment size.

Unlike the USA, the Indian passenger vehicle market is dominated by cars (79%).

Tata Motors dominates over 60% of the Indian commercial vehicle market.

2/3rd of auto component production is consumed directly by OEMs.

India is the largest three-wheeler market in the world.

India is the largest two-wheeler manufacturer in the world.

India is the second largest tractor manufacturer in the world.

India is the fifth largest commercial vehicle manufacturer in the world.

The number one global motorcycle manufacturer is in India.

India is the fourth largest car market in Asia - recently crossed the 1 million mark.

SEGMENT KNOW-HOW

Among the two-wheeler segment, motorcycles have major share in the market. Hero Honda
contributes 50% motorcycles to the market. In it Honda holds 46% share in scooter and TVS
makes 82% of the mopeds in the country.
40% of the three-wheelers are used as goods transport purpose. Piaggio holds 40% of the
market share. Among the passenger transport, Bajaj is the lead

by making 68% of the

three-wheelers. Cars dominate the passenger vehicle market by 79%. Maruti Suzuki has 52%
share in passenger cars and is a complete monopoly in multipurpose vehicles. In utility
vehicles Mahindra holds 42% share.
In commercial vehicle, Tata Motors dominates the market with more than 60% share. Tata
Motors is also the world's fifth largest medium & heavy commercial vehicle manufacturer.

MISCELLANEOUS
Hyderabad, the Hi-Tech City, is going to come up with the first automobile mall of the
country by the second half of 2008. It would be set up by city-based Prajay Engineers
Syndicate in area of more than 35 acres. This 'Autopolis' would have facilities for automobile
financing institutions and insurance services to create a complete range of services required
for both auto companies and customers. It will also have a multi-purpose convention centre
for auto fairs and product launches.

Cars by Price Range

Maruti 800, Alto, Omni

Reva

Ambassador
Fiat Palio
Hyundai Santro, Getz,i10
Chevrolet Opel Corsa
Maruti Zen, Wagon R, Versa, Esteem,,Ritz,A-star
Ford Icon & Fiesta

Tata Indica, Indigo XL, Indigo Marina-

Chevrolet Swing, Optra Magnum, Tavera

Hyundai Accent, Elantra
Mahindra Scorpio
Maruti Baleno

Under Rs. 3 Lakhs

Rs. 3-5 Lakhs

Rs. 5-10 Lakhs

Rs. 10-15 Lakhs

Rs. 15-30 Lakh

Rs. 30-90 Lakhs

Above Rs. 1 Crore

Toyota Innova
Tata Safari
Mitsubishi Lancer, Mitsubishi Cedia
Honda City ZX
Mahindra Bolero

Hyundai Sonata Embera

Toyota Corolla
Ford Mondeo & Endeavour
Chevrolet Forester
Skoda Octavia & Combi

Honda Civic

Honda CR-V
Maruti Suzuki Grand Vitara
Terracan & Tucson
Mitsubishi Pajero
Audi A4
Opel Vectra
Honda Accord
Mercedes C Class

Toyota Camry

Audi A6, A8 & Audi TT

BMW X5, 5 Series & 7 Series
Mercedes E Class, S Class, SLK, SL & CLS-Class
Porsche Boxster, Cayenne, 911 Carrera & Cayman S
Toyota Prado

Volvo

Bentley Arnage, Bentley Continental GT & Flying Spur

Rolls Royce Phantom

Maybach

INDIAN AUTOMOBILE INDUSTRY

During the 1920s, cars exhibited design refinements such as balloon tires, pressed-steel
wheels, and four-wheel brakes.

IN BRIEF
The origin of automobile is not certain. In this section of automobile history, we will only
discuss about the phases of automobile in the development and modernization process since
the first car was shipped to India. We will start automotive history from this point of time.
The automobile industry has changed the way people live and work. The earliest of modern
cars was manufactured in the year 1895. Shortly the first appearance of the car followed in
India. As the century turned, three cars were imported in Mumbai (India). Within decade
there were total of 1025 cars in the city.
The dawn of automobile actually goes back to 4000 years when the first wheel was used for
transportation in India. In the beginning of 15th century Portuguese arrived in China and the
interaction of the two cultures led to a variety of new technologies, including the creation of a
wheel that turned under its own power. By 1600s small steam-powered engine models was
developed, but it took another century before a full-sized engine-powered vehicle was
created.
The actual horseless carriage was introduced in the year 1893 by brothers Charles and Frank
Duryea. It was the first internal-combustion motor car of America, and it was followed by
Henry Ford's first experimental car that same year.
One of the highest-rated early luxury automobiles was the 1909 Rolls-Royce Silver Ghost
that featured a quiet 6-cylinder engine, leather interior, folding windscreens and hood, and an
aluminum body. It was usually driven by chauffeurs and emphasis was on comfort and style
rather than speed.
During the 1920s, the cars exhibited design refinements such as balloon tires, pressed-steel
wheels, and four-wheel brakes. Graham Paige DC Phaeton of 1929 featured an 8-cylinder
engine and an aluminum body.
The 1937 Pontiac De Luxe sedan had roomy interior and rear-hinged back door that suited
more to the needs of families. In 1930s, vehicles were less boxy and more streamlined than
their predecessors. The 1940s saw features like automatic transmission, sealed-beam
headlights, and tubeless tires.

INDUSTRY INVESTMENT

According to Commerce Minister Kamal Nath, India is an attractive destination for global
auto giants like BMW, General Motors, Ford and Hyundai who were setting base in India,
despite the absence of specific trade agreements.

CURRENT SCENARIO
On the cost front of Indian automobile industry, OEMs (Original Equipment

Manufacturer) are eyeing India in a big way, investing to source products and
components at significant discounts to home market.
On the revenue side, OEMs are active in the booming passenger car market in India.

OVERVIEW
Snippets

By 2010, India is expected to witness over Rs 30,000 crore of investment.

Maruti Udyog has set up the second car with an investment of Rs 6,500 crore.

Hyundai will bring in more than Rs 3,800 crore to India.

Tata Motors will be investing Rs 2,000 crore in its small car project.

General Motors will be investing Rs 100 crore and Ford about Rs 350 crore.

Ashok Leyland and Tata Motors have each announced over Rs 1,000 crore of
investment.

Why India
The economy of India is emerging. The following table shows the ranking of India in the past
four years.

Rank

2009

2008

2007

2006

China

China

China

China

India

Thailand

Thailand

Thailand

Thailand

India

USA

USA

Vietnam

Vietnam

Vietnam

Indonesia

USA

USA

India

Vietnam

Russia

Russia

Indonesia

India

Korea

Indonesia

Korea

Korea

Indian Automobile Industry Growth

The passenger car and motorcycle segment in Indian auto Industry is growing by 8-9 per
cent.

CURRENT SCENARIO

The Indian automobile industry crossed a landmark with total vehicle production of
10 million units.

Car sales was 8,82,094 units against 8,20,179 units in 2008-09.

The two-wheeler market grew by 13.6 per cent with 70,56,317 units against 62,09,765
units in 2008-09.

Commercial vehicles segment grew at 10.1 per cent with 3,50,683 units against
3,18,430 units in 2008-09.

OVERVIEW
Snippets

India, sourcing base for global auto majors.

Passenger car and motorcycle segment is set to grow by 8-9%.

The two-wheeler segment will clock 11.5% rise by 2007.

Commercial vehicle to grow by 5.2 per cent.

Estimated component market size is US$ 6.7 bn.

Facts & Figures

India, in auto sector, is turning to be a sourcing base for the global auto majors. The
passenger car and the motorcycle segment is set to grow by 8-9 per cent in coming couple
of years, says the ICRA report. The industry is likely to maintain the growth momentum
picked up in 2002-03.
The ICRA's analysis points on the auto sector that the passenger car market in the country
was inching towards cars with higher displacements. The sports-utility-vehicle (SUV)
that was getting crowded everyday, would witness intense competition as many SUVs
had been competitively priced, the report said.
Honda, Suzuki, General Motors and Hyundai, the global automakers had already
launched their premium SUVs in the market to broaden their portfolio and create product
excitement

in

the

segment

estimated

at

about

10,000

unit

annually.

In the two-wheeler segment, according to the report, the motorcycles would clock 11.5
per cent rise during 2005-2008 over its siblings-scooters and mopeds. Scooters sales

would decelerate and mopeds would also see the same. Overseas market would present
huge opportunities for the two-wheeler makers.
The commercial vehicles are likely to grow at a CAGR of 5.2 per cent. Heavy
commercial vehicles market would rise at 5.5 per cent and sales of light buses and trucks
would achieve 4.7 per cent growth. For the tractors, the report predicts a growth at 4.6 per
cent.
Indian Auto Market Growth for the year 2008-09

The domestic automobile industry sales grew 12.8 per cent at 89,10,224 units as
against 78,97,629 units in 2008-09.

The automotive industry crossed a landmark with total vehicle production of 10

million units.

According to the Society of Indian Automobile Manufacturers (SIAM), car sales was
8,82,094 units against 8,20,179 units in 2008-09.

The growth of domestic passenger car market was 7.5 per cent

Car exports stood at 1,70,193 units against 1,60,670 units in 2007-08.

The two-wheeler segment, the market grew by 13.6 per cent with 70,56,317 units
against 62,09,765 units in 2007-08.

Motorcycles had the upward march, 17.1 per cent in domestic market touching
58,15,417 units against 49,64,753 units in 2007-08.

Scooter segment grew by 1.5 per cent, fall at 9,08,159 units against 9,22,428 units in
2007-08.

Commercial vehicles segment grew at 10.1 per cent with 3,50,683 units against
3,18,430 units in 2006-07.

Medium and heavy commercial vehicles managed a growth of 4.5 per cent against 23
per cent growth in the year ended March 31, 2007.

Light commercial vehicles sales growth was 19.4 per cent at 1, 43,237 units against 1,
19,924 units in 2006-07.

Three-wheelers sales rose by 17 per cent at 3, 60,187 units against 3, 07,862 units in
2006-07.

Auto Component Market

The Indian auto parts industry is significantly fragmented with a large number of players
having a turnover of less than US$10 million per year. The industry directly employs about
2,50,000 people and has an annual turnover over US$ 56.3 billion.

Estimated market size - US$ 6.7 bn

Estimated market size by 2012 - US$ 17 bn

Projected CAGR - 15%

Note: Nearly two-thirds of the auto component production is consumed directly by Original
Equipment Manufacturers (OEMs).

Market Advantage

Fast paced urbanization to rise from 28% to 40% by 2020.

Upward migration of household income levels.

Middle class expanding by 30-40 million every year.

Growing working population.

INDIAN AUTOMOBILE COMPANIES

India is the 11th largest Passenger Cars producing countries in the world and 4th largest in
Heavy Trucks.

CURRENT SCENARIO

Hero Honda is the largest manufacturer of motorcycles.

Hyundai Motors India is the second largest player in passenger car market.
Sundram Fasteners, Sundaram Clayton, Bharat Forge and Rico Auto supplies
components to global majors like Ford, General Motors and Land Rover.
Tata Motors is the fifth largest medium & heavy commercial vehicle manufacturer in
the world.

OVERVIEW
Snippets

In 1980s Hindustan Motors (HM) was leading car manufacturer in India.

HM is popular with its Ambassador model.
In 1970s, Sanjay Gandhi, son of Indira Gandhi envisioned "People's Car."
Maruti Udyog Ltd. was set up to manufacture budget cars.
In 1993 foreign auto makers entered the Indian market.

Facts & Figures

The onset of automobile industry in India saw companies like Hindustan Motors, Premier
Automobiles and Standard Motors catering to the manufacture of automobiles for Indian
customers. The era, 1950s - early 1990s was known as 'license raj,' when India was closed to
the world and imports. Hindustan Motors (HM) was the leader in car manufacturing and sales
until the 1980s, when the industry was opened up from protection. HM, joint venture with
Mitsubishi produced Lancer and Pajero, but is best known for its own model, Ambassador.
Around 1970, Sanjay Gandhi, elder son of the then Prime Minister Indira Gandhi, envisioned
the manufacture of an indigenous, cost-effective, low maintenance compact car for the Indian
middle-class. The cabinet passed a unanimous resolution for the development and production
of a "People's Car." It was christened Maruti Limited. However, the company as Maruti
Udyog Ltd. matured only after the death of Sanjay Gandhi. The Maruti800 car went on sale
in 1983. By 1993 it sold up to 1,96,820cars
1991, the liberalisation of the Indian economy opened the market for foreign automobile
makers to venture in India. The license raj ended in 1993 and many foreign players entered
the Indian market by way of Joint ventures, collaborations or wholly owned subsidiary.

GLOBAL PLAYERS IN INDIA

Segments
Cars/ SUVs

Two-wheelers

CVs

Tractors

Companies

Suzuki
Honda
Toyota
Mitsubishi
GM

Daimler-Chrysler
Skoda
Fiat
Hyundai
Tata

Ford

M&M

TVS
Hero Honda

Yamaha
Kinetic

Bajaj Auto

LML

Tata
Ashok Leyland
Tatra

Swaraj Mazda
Mahindra & Mahindra

Volvo

Eicher-Mitsubishi

Escorts
M&M
L&T

New Holland
ITL-Renault
John-Deere

Punjab Tractors

Steyr

Manufacturing Hub in India:

Company

Particulars

Hyundai

Export Base for Small Cars.

Skoda

Hub for exports of cars to neighbouring countries.

Ford

Exporting CKDs of Ikon to South Africa & other countries.

Mitsubishi & Yamaha Hub for 125 cc Motorcycles.

Maruti Suzuki

Exports cars to EU.

Honda

Hub for two-wheelers exports.

Manufacturing Hub for Components:

Company

Particulars

Toyota Motor

Global Hub for Transmission

Daimier Chrysler

Sourcing more than 70 million Euro

Ford

Full Fledged Component Sourcing Team

Fiat

Sourcing Components.

COMPANY PROFILE
MARUTI UDYOG LTD. (MUL)

"
Count on Us" - Maruti Suzuki
Maruti Udyog Ltd. (MUL) is the first automobile company in the world to be honoured with
an ISO 9000:2000 certificate. The company has a joint venture with Suzuki Motor
Corporation of Japan. It is said that the company takes only 14 hours to make a car. Few of
the popular models of MUL are Alto, Baleno, Swift, Wagon-R and Zen. The largest
automobile manufacturer in South Asia, Maruti Suzuki India Ltd., is a publicly listed
automaker in India and a subsidiary of Suzuki Motor Corporation of Japan, incorporated in
February, 1981. Largely credited for having brought in a revolution in the Indian automobile
industry, the automaker began its production in 1983 with Maruti 800. on September 17,
2007, Maruti Udhyog Limited was renamed Maruti Suzuki India Limited, while locating its
headquarters in Delhi. The manufacturer exports approximately 50,000 cars annually and has
a large domestic market of 730,000 sales annually. The manufacturer is presenting its
customers with applaudable models like A-star, Swift, Estillo, Wagon R, Alto, Grand Vitara,
etc.

QUICK FACTS
Year of Establishment

February 1981
"The Leader in The Indian Automobile Industry, Creating

Vision

Customer Delight and Shareholder's Wealth; A pride of

India."

Industry

Automotive - Four Wheelers

Listings & its codes

BSE - Code: 532500

NSE - Code: MARUTI
Bloomberg: MUL@IN
Reuters: MRTI.BO

Joint Venture

With Suzuki Motor Company, now Suzuki Motor

Corporation, of Japan in October 1982.

Registered & Corporate Office

11th Floor, Jeevan Prakash

25, Kasturba Gandhi Marg
New Delhi - 110001, India
Tel.: +(91)-(11)-23316831 (10 lines)
Fax: +(91)-(11)-23318754, 23713575
Telex: 031-65029 MUL IN

Works

Palam Gurgaon Road

Gurgaon -122015
Haryana, India

http://auto.indiamart.com/maruti/

http://www.oppapers.com/essays/Indian-Automobile-Industry-Maruti

SEGMENT AND BRANDS

Products
Four

Brands
Maruti 800

Maruti Alto

Maruti Baleno

Maruti Grand Vitara XL-7

Maruti Gypsy King

Maruti Omni

Maruti Suzuki SX4

Maruti Swift

Maruti Versa

Maruti Vitara

Maruti Wagon-R

Wheelers Maruti Esteem

Maruti Zen

Maruti ritz

BOARD OF DIRECTORS
Mr. R. C. Bhargava, Chairrman
Mr. Shinzo Nakanishi, Managing Director & Chief Executive Officer
Mr. Keiichi Asai, Director (R&D).
Mr. Hirofumi Nagao, Joint Managing Director
Mr. Tsuneo Ohashi, Director (Production)
Mr. Shuji Oishi, Director (Marketing & Sales)
Mr. Osamu Suzuki, Director
Mr. D. S. Brar, Director
Mr. Amal Ganguli, Director
Ms. Pallavi Shroff, Director
Mr. Manvinder Singh Banga, Director

AWARDS & ACCOLADES

2009

The engine of Ritz is a gem and the best petrol engine of 2009.
.... I own a Ritz but would agree COY goes to Ritz. Nano is not

COY it is Car of ...

2008

Most Preferred Car for Enthusiasts

Category Sponsor

Maruti Suzuki Swift

2007

Number one in JD Power CSI for the sixth time in a row - the
only car to win it so many times.

M800, WagonR and Swift topped their segments in the TNS Total
Customer Satisfaction Study Leadership in the JD Power Initial
Quality Study - Alto number one in its segment for the 2nd time
in a row, Esteem number one in its segment for the 3rd year in a
row, Swift number one in the premium compact segment.

WagonR and Esteem top their segments in the JD Power APEAL

study.

TNS ranks Maruti 4th in the Corporate Reputation Strength

(CSR) study (#1 in Auto sector)-Feb 05.

Maruti bagged the "Manufacturer of the year" award from

Autocar-CNBC (2nd time in a row)-Feb 05.

First Indian car manufacturer to reach 5 million vehicles sales.

Business World ranks Maruti among top five most respected

companies in India-Oct 04.

Maruti ranked among top ten (Rank7) greenest companies in

India by Business Today - Sep '04

Maruti Suzuki was No. 1 in Customer satisfaction, No. 1 in Sales

Satisfaction No.1 in Product Quality (Esteem and Alto) and No. 1
in Product Appeal (Esteem and Wagon R).

No. 1 in Total Customer Satisfaction (Maruti 800, Zen and Alto).

Business World ranked us among the country's five most

respected companies.

Business World ranked us the country's most respected

automobile company.

Voted Manufacturer of the year by CNBC.

Voted one of India's Greenest Companies by Business Today-AC

Nielson ORG-MARG.

SALES PERFORMANCE
(Rs. in Lacs)
PARTICULARS

QUARTER

NINE MONTHS

FINANCIAL YEAR

ENDED

ENDED

ENDED

31.12.08 31.12.09
Domestic Vehicles Sold

31.12.09

30.06.2008

(6 month) (9 month) (Audited)

380,763

351,583

487,402

14,027

26,656

37,958

48,899

145,010 136,069

407,419

389,541

536,301

Net Sales

310,431 279,646

874,309 787,726

1,091,075

Total Income

322,079 293,837

909,516

821,177

1,135,387

Total Expenditure

264,831 245,363

764,078

692,645

955,614

(No.)
Export Vehicles Sold

137,127 122,042

31.12.08

7,883

(No.)
Total Vehicles Sold
(No.)

Profit before Tax

50,269

37,207

122,454

91,465

130,489

Net Profit

33,901

23,966

82,813

59,418

85,363

MILESTONES
1981

Maruti Udyog Ltd. was incorporated.

1982

Steped into a JV with SMC of Japan.

1983

Maruti 800, a 796 cc hatchback, India's first affordable car was

produced.
1984

Installed capacity reached 40,000 units. Omni, a 796 cc MUV

was in production.

1985

Launch of Maruti Gypsy (970cc, 4WD off-road vehicle).

1986

Produced 100,000 vehicles (cumulative production).

1987

Exported first lot of 500 cars to Hungary.

1988

Installed capacity increased to 100,000 units.

1992

SMC increases its stake to 50 per cent.

1994

Produced the 1 millionth vehicle since the commencement of

production.

1995

Second plant launched, the installed capacity reached 200,000

units.

1996

Launch of 24-hour emergency on-road vehicle service.

1997

Produced the 2 millionth vehicle since the commencement of

production.

1998

Launch of website as part of CRM initiatives.

1999

Launch of Maruti - Suzuki innovative traffic beat in Delhi and

Chennai as social initiatives.

2000

IDTR (Institute of Driving Training and Research) launched

jointly with Delhi government to promote safe driving habits.

2001

Launch of customer information centers in Hyderabad,

Bangalore, and Chennai.

2002

2003

SMC increases its stake to 54.2 per cent.

Launch of Maruti Finance with 10 finance companies in Mumbai.

Start of Maruti True value in Mumbai.

Production of 4 millionth vehicle.

Listed on BSE and NSE after a public issue oversubscribed 10

times.

2004

Maruti closed the financial year 2003-04 with an annual sale of

472122 units, the highest ever since the company began
operations 20 years ago.

2005
2006

2007
2008
2009

The fiftieth lakh car rolls out in April, 2005.

Swift launched

Launched Maruti Wagon R Duo With LPG

Joint venture between japans Bellsonica

Swift diesel launched

Sx 4luxury sedan launched
Launched grand vitara
Maruti A-star,zen estillo new
Maruti ritz(diesel,petrol)

COMPANY FLASHBACK

Maruti Udyog Limited (MUL), established in 1981, had a prime objective to meet the
growing demand of a personal mode of transport, which is caused due to lack of efficient
public transport system. The incorporation of the company was through an Act of Parliament.
Suzuki Motor Company of Japan was chosen from seven other prospective partners
worldwide. Suzuki was due not only to its undisputed leadership in small cars but also to
commitments to actively bring to MUL contemporary technology and Japanese management
practices (that had catapulted Japan over USA to the status of the top auto manufacturing
country in the world).
A licence and a Joint Venture agreement was signed between Government of India and
Suzuki Motor Company (now Suzuki Motor Corporation of Japan) in Oct 1982.
The objectives of MUL, then are as cited below:

Modernization of the Indian Automobile Industry.

Production of fuel-efficient vehicles to conserve scarce resources.

Production of large number of motor vehicles which was necessary for economic
growth.

In 2001, MUL became one of the first automobile companies, globally, to be honoured with
an ISO 9000:2000 certificate. The production/ R&D is spread across 297 acres with 3 fullyintegrated production facilities. The MUL plant has already rolled out 4.3 million vehicles.
The fact says that, on an average two vehicles roll out of the factory in every single minute.
The company takes approximately 14 hours to make a car. Not only this, with range of 11
models in 50 variants, Maruti Suzuki fits every car-buyer's budget and any dream. India's
largest automaker, Maruti Suzuki has filed an 11% rise in the March 2010 sales on a YoY
basis. With the total sales standing at 95,123 vehicles in March 2

TATA MOTORS LTD.

Leading the Future"

Tata Motors is India's largest automobile company.It is the larg ecommercial vehicle
manufacturer in India and 2nd largest passenger car manufacturer. It is the 5th largest
medium and heavy commercial vehicle manufacturer in the world. The popular brands of the
company are Tata Indica, Tata Indigo, Tata Sumo and Tata Safari.
QUICK FACTS
Founder

Jamshedji Tata

Year of Establishment

1945

Industry

Automotive

Business Group

The Tata Group

Listings & its codes

BSE - Code: 500570

NSE - Code: TELCO & TATAMOTORS
NYSE - Code: TTM

Corporate Office

Bombay House
24, Homi Mody Street
Mumbai 400 001, India
Tel.: +(91)-(22)-56561676

Works

Jamshedpur, Pune, Lucknow and Dharwad

E-mail

am@tatamotors.com
rbc@telco.co.in (for international inquiries)

http://www.motorbeam.com

http://www.tatamotors.com

SEGMENT

AND

BRANDS

PRODUCTS
Passenger
Cars

BRANDS
Indica V2

Indigo

Indigo Marina

Indigo SX

Indica V2 Turbo

Indica V2 Xeta

Indigo XL
Utility
Vehicles

Safari Dicor

Trucks

All types of Medium & Heavy Commercial Vehicles

Buses

Defence

Sumo Victa

Starbus

Globus

SFC 407 Turbo

Mini- bus

LP 407 Turbo Mini- bus

LP 709 E Turbo Bus

LPO 1510 CGS

bus (CNG bus)

LP / LPO 1510

LP / LPO 1512 TC
Turbo Bus

LP / LPO 1512 TC
Turbo Bus

LPO 1610 TC RE Semi Low

Floor Bharat Stage - II Bus

LPO 1616 TC Luxury

Bharat Stage - II Bus

LP 1109 Bharat
Stage II

Tata 407 (4 x 4) Soft Top

Troop Carrier

Tata 407 / (4 x2) Hard

Top Troop Carrier

Tata LPTA 713 TC

(4 x4)

Tata LPT 709 E Hard Top

Troop Carrier

Tata SD 1015 TC (4 x4)

Tata LPTA 1615

TC (4 x 4)

Tata LPTA 1621 TC (6 x6)

Tata LPTA 1615 TC (4

x2)

AWARDS & ACCOLADES

2003

Awarded with the 'Golden Peacock Environment Management

Award' in the category of 'large manufacturing by the World
Environment Foundation, New Delhi.'

Won the Jamnalal Bajaj Uchit Vyavahar Puraskar for fair business
practices in the 'manufacturer - large' category, converred by the
Council for Fair Business Practices.

The commercial vehicle business unit was presented with a

commendation certificate for 'Strong commitment to TQM.'

2002

Tata Indigo was voted as the 'most exciting new car' by the ICICI
Bank and Overdrive Awards.

The Indian Merchants' Chamber Diamond Jubilee Endowment

Trust Award was presented with the 'Industry and Technology
Award.'
Tata Indica was presented with the 'voice of the customer award'
for the 'best diesel small car' at NFO Automotive India.

Tata Motors, Jamshedpur, was presented with the prestigious

'Prof. Vasant Rao rolling trophy,' instituted by the Indian Value
Engineering Society, in the area of value engineering.

SALES PERFORMANCE & FINANCIALS

AT A

GLANCE

1.FINANCIAL RESULTS:2009
Financial Year
2008-09 2007-08
(i) Gross Revenue 28599.27 33093.93
(ii) Net Revenue (excluding excise duty) 25660.79 28739.41
(iii) Total Expenditure 23908.35 25807.82
(iv) Operating Profit 1752.44 2931.59
(v) Other Income 925.97 483.18
(vi) Profit before Interest, Depreciation,
Exceptional items & Tax 2678.41 3414.77
(vii) Interest and Discounting Charges:
(a) Gross Interest and Discounting Charges 1073.10 541.56
(b) Adjustment/Transfer to Capital Account (399.42) (259.19)
(c) Net Interest and Discounting Charges 673.68 282.37
(viii) Product Development Expenses 51.17 64.35
(ix) Depreciation 874.54 652.31
(x) Exceptional item - Notional Exchange (loss)/gain (net) on Revaluation of Foreign
Currency Borrowings, Deposits and

Loan Given (65.26) 160.73

(xi) Profit Before Tax 1013.76 2576.47
(xii) Tax Expenses 12.50 547.55
(xiii) Profit After Tax 1001.26 2028.92
(xiv) Balance Brought Forward from
Previous Year 1383.07 1013.83
(xv) Credit taken for Dividend
Distribution Tax for previous year 15.29 (xvi) Amount Available for
Appropriations 2399.62 3042.75
APPROPRIATIONS:
(a) Debenture Redemption Reserve 267.80 (b) General Reserve 100.13 1000.00
(c) Dividend (including tax) 345.70 659.68
(d) Balance carried to Balance Sheet 1685.99 1383.07 (Rs. in Crores)
1. 1 Apr 2010 ... The company's total sales rose 29% to 10.18 lakh vehicles in
the year ended March 2010 over the year ended March 2009. ...

MILESTONES
1945

1945 Establishment of Tata Engineering and Locomotive Co.

Ltd. to manufacture locomotives and other engineering products.

1948

1948 Introduced steam road roller in collaboration with Marshall

Sons (UK).

1954

1954 JV with Daimler Benz AG (West Germany) to manufacture

medium commercial vehicles. Within 6 months, the first vehicle
rolled out.

1959

1959 Research and Development Centre set up at Jamshedpur.

1961

1961 In exports, the first truck shipped to Ceylon (now Sri

Lanka).

1966

Setting up Engineering Research Centre at Pune to give impetus

to the automobile Research and Development.

1971

1971 Introduction of DI engines.

1977

1977 The first commercial vehicle manufactured in Pune.

1983

1983 Commencement of manufacturing Heavy Commercial

Vehicle.

1985 First hydraulic excavator produced with Hitachi

collaboration.

1986

1986 The first light Commercial Vehicle produced, Tata 407,

indigenously designed, followed by Tata 608.

1989

1989 Tatamobile 206 - 3rd LCV model introduced.

1991

1991 Tata Sierra launched, TAC 20 crane produced and one

millionth vehicle rolled out.

1992

1992 Tata Estate launched.

1993 JV with Cummins Engine Co. Inc. for manufacturing of

high horsepower and emission friendly diesel engines.

1994

1994 Tata Sumo and LPT 709 launched. JV with M/s DaimlerBenz/ Mercdes-Benz and Tata Holset Ltd., UK.

1995

1995 Launched Mercedes Benz car E220.

1997

100,000th Tata Sumo rolled out.

1998

Tata Safari and Indica launched. 2 millionth vehicle rolled out.

2000

First consignment of 160 Indicas shipped to Malta. Launch of

Indica with Euro II engine, CNG buses and 1109 vehicle Intermediate commercial vehicle.

2001

100,000th Indica wheeled out. Launch of CNG Indica. Exits JV

with Daimler Chrysler.

2002

2,00,000th Indica and 5,00,000th passenger vehicle rolled out.

Tata Engineering signed product agreement with MG Rover of
the UK.

Tata Engineering becomes Tata Motors Limited. 3 millionth

vehicle produced. First CityRover rolled out.

Tata Motors and Daewoo Commercial Vehicle Co. Ltd. signed

investment agreement and Tata Daewoo Commercial Vehicle
Co. Ltd. (TDCV) launched NOVAS, the heavy duty truck in
Korea. Listed on NYSE.

1985

1993

2003

2004

2005

2007-08

2009

5,00,000th passenger vehicle rolls out. Launch of Starbus and

Globus (buses and coaches), Tata Ace (Indi's first mini truck)
and Tata Novus, in India as well as in Korea by TDCV. New
factory at Jamshedpur inaugurated for Novus.
THE GREAT INVENTION
------------------------------------------------- TATA NANO small car
only in one lakh

Tata Xenon XT, 2009 Tata Winger,

COMPANY FLASHBACK
Tata Motors Limited is the largest automobile company in India with revenues touching to
Rs. 20,483 crores (USD 4.7 billion) in the financial year 2004-05. It leads the market in
commercial vehicles in each segment and is the second largest in the passenger vehicles
segment. Globally, Tata Motors stands fifth in the medium and heavy commercial vehicle
manufacturer category.
Established just in 1945, the company's presence cuts across the length and breadth of the
country. More than 3 million its-manufactured-vehicles ply on the Indian roads since the first
one rolled out in 1954.
This company is the first from the country's engineering sector to be listed in the New York
Stock Exchange (Sep. 2004) and has also emerged as a global automotive company.
Through its subsidiaries, Tata Motors has engaged in providing engineering and automotive
solutions. With the pace of new product development, the company has launched Tata Ace, in
the year 2005, India's first indigenously developed mini-truck.
Tata Motor's 22,000 employees are guided with the vision, "best in the manner in which we
operate, best in the products we deliver, and best in our value system and ethics."

TATA NANO
Tata Motors Ltd on Thursday wheeled out the world's cheapest car, priced at 100,000 rupees
(2,500 dollars).
Here are key facts about the four-door, mini hatchback named the Nano, which is due to hit
the Indian market later this year.
Looks: The snub-nosed car keeps in the tradition of the Fiat 500, Nissan Micra and the
Smart.
Dimensions: 3.1 metres (10.23 feet) long, 1.5 metres wide and 1.6 metres high. Can seat four
to five people.
Engine:

two

cylinder

623

cc,

33

hour

(65

miles

per

hour).

Fuel Efficiency: 20 kilometres per litre, or 50 miles per gallon is claimed.

Pollution: Exceeds Indian regulatory requirements and can meet strict Euro IV emission
standards. In terms of overall pollutants, Tata says the car is better than two-wheelers
manufactured in India currently. horsepower rear mounted, all aluminum, multi-point fuel
injection petrol engine can power the car to top speeds of 105 kilometers per
Company Details: Tata Motors is India's largest vehicle company with revenues of 7.2
billion dollars in 2006-2007. It is the leader in commercial vehicles, such as trucks and buses,
and the second largest in passenger vehicles. There are over four million Tata vehicles on
Indian roads.
Safety: Car exceeds current regulatory requirements with a strong passenger compartment,
crumple zones, intrusion resistant doors, seat belts, strong seats and anchorage.
Initial Annual Production Target: 250,000 units to rise later to 350,000. PRICE: Basic
model price 100,000 rupees (2,500 dollars) plus tax and transport costs, which will bring on
the road price to at least 120,000 rupees. The price of two deluxe models that will include airconditioning
and
other
features
to
be
announced
later.
Nearest Domestic Car Rival: Maruti 800, part of Japanese-owned Suzuki Maruti stable
whose base model sells for about 4,800 dollars nearly double
the price of the Nano.
Nearest International Rival: China's Chery QQ which retails for 3,600 dollars.
Sales: Tata will focus on selling the car in India for the next two to three years, before eyeing
Latin American and Southeast Asian markets.
Market: India's car market is a huge draw because car penetration is just seven per 1,000
people, compared to 550 per 1,000 in such countries as Germany or 476 in France, according
to the Society of Indian Automobiles.

FIAT INDIA PVT LTD

Fiat was founded On 11 July 1899 at Palazzo Bricherasio, the company charter of Societ
Anonima Fabbrica Italiana Automobili Torino was signed. Among the members of the Board
of Directors, Giovanni Agnelli stood out in the group of investors and won recognition for his
determination and strategic vision. In 1902 he became the Managing Director of the
companyIn 1902 he became the Managing Director of the company. The name is an acronym
for Fabbrica Italiana Automobili Torino (Italian Car Factory of Turin). The history of Fiat
began many years ago, at the dawn of Italian industrialisation, in which the company has
always played a leading role. From that moment on, the Fiat brand spread throughout the
world and developed extensively.
Today, following a change in corporate culture and mentality, the name Fiat is still fraught
with meaning, and not only on account of the cars we produce cars with attractive styling
and exciting engines, cars that are accessible and improve the quality of everyday life - but
also on account of our heritage and tradition: let's take a stroll back in time through the
brand's history.
QUICK FACTS

Country

Italy

Year of Establishment

July 11, 1899 in Turin (Italy) as F.I.A.T

In India a contract was signed with Premier Automobiles in
1951.

Industry

Automobiles manufacturing

Business Group

Fiat Auto Spa

Listings & its codes

NYSE: FIA; ISE: IT0001976403

Contact Details

LBS Marg, Kurla (W)

Mumbai-400070

International Corporate
Headquarters

Via Nizza, 250

10126 Turin
Italy

http:// www.fiat-india.com/

BOARD OF DIRECTORS

Luca Cordero di Montezemolo(chairman)

John Elkann(Vice Chairman)
Sergio Marchionne (Chief Executive Officer)
Andrea Agnelli(director)

SEGMENT OF FIAT INDIA

Fiat Grande Punto

Palio 1.6 Sport

Palio 1.2 NV Petro

Palio Diesel

Petra Petrol

Petra Diesel

Fiat linea

Fiat 500

From 1899 - 1911

Fiat was founded

On 11 July 1899 at Palazzo Bricherasio, the company charter of "Societ Anonima Fabbrica
Italiana Automobili Torino" was signed. Among the members of the Board of Directors,
Giovanni Agnelli stood out in the group of investors and won recognition for his
determination and strategic vision. In 1902 he became the Managing Director of the
company.
The first factory was opened
The first factory was opened in 1900 in Corso Dante. 150 workers were employed there and
produced 24 cars, among which the 3/12 HP, not yet fitted with reverse gear. The Fiat logo,
oval on a blue background and designed by Biscaretti, was adopted in 1904
First wins in the races
The first Car Tour of Italy saw 9 Fiat cars arrive at the finish line. The first real competition
car, a 24 HP driven by Vincenzo Lancia, won the Sassi-Superga uphill race in 1902. Giovanni
Agnelli himself ran in the Second Tour of Italy and set a record in an 8 HP.
The company renovates its production
In a few years Fiat completely renovated its production: the cars were fitted with electrical
accumulators for the first time. The cardan transmission, a FIAT patent, began to be used. Fiat
cars continued to shine in the competitions and set several records.

From 1912 1925

Fiat expands to new sectors
In the meantime Fiat expanded its activities to the steel industry, the railway, electricity and
public transportation lines. Fiat Lubrificanti was established and the first Italian subsidiary
was opened in Russia. When the War broke out, company production was almost entirely
aimed at supplying the army
Development of the Company
The policy adopted by the company was to develop industrial mass production. Mass
production was launched as the only way to curb the prohibitive prices of cars. During a
phase of increasing consumption, Sava, a holding company was set up to promote instalment
plans for purchasing cars. IFI, Istituto Finanziario Industriale, was also established at that
time.

Services for employees

These years were also significant for the internal growth of Fiat. Numerous organizations for
employees were established: from health care to specialized schools to sports clubs
From 1926 - 1938
Falling back on the domestic market
During the years of Mussolini's autarchic policy, Fiat too had to rescale its plans for
international presence and concentrate on the domestic market. In the Thirties trucks and
commercial vehicles underwent considerable technological development and at the same time
the aviation and railway sectors grew
.
The new cars
In 1934 and 1936 two cars came out and were destined to an enormous public: the "Balilla",
also called "Tariffa minima" due to its low consumption of fuel, and the "Topolino", the
smallest utilitarian car in the world, which was produced until 1955.
From 1939 - 1951
Second World War
During the war years there was a drastic reduction in the production of cars, while the
construction of commercial vehicles increased considerably.
Commitment to research
With two new cars such as the 500 and the 1400, Fiat confirmed its commitment to research
and innovation. For the first time the heating and ventilation systems were installed in mass
production. Research continued on marine and aircraft engines: in 1951 the first Italian jet
aircraft came into being, the G80.
From 1952 1964
Diesel
In 1953 the first Fiat diesel engined vehicle was presented, the 1400 diesel.
The new models
In 1955 the Fiat 600 was born, a big utilitarian car with a rear mounted engine. In 1957 the
New 500 was presented and in 1960 it began to be produced in the 'Giardinetta' version, a

precursor of the Station Wagon style. Moreover, these were the years of Fiat 1800, then 1300
and 1500.
From 1978 1990
Independent companies
Fiat's numerous operations were set up as independent companies. Alongside Fiat Auto the
following companies were founded: Fiat Ferroviaria, Fiat Avio, Fiat Trattori, Fiat
Engineering, Comau, Teksid, Magneti Marelli.
The Fiat Panda and the Fiat Uno
In 1980 a new utilitarian was styled by Giugiaro for Fiat and was called Panda. Two years
later the car that would become the emblem of Fiat Auto's renewal was born: the Fiat Uno. It
featured radical innovations in its electronics, choice of materials and the use of a clean
engine: the 1000 Fire.

From 1991 2003

The new cars of the 1990s
After the debut of the Fiat Tempra in 1990, the 500 came out in 1991. Two years later, in
1993, it was the moment of Fiat Punto (named "Car of the Year" in 1995) and Fiat Coup,
with bodywork designed by Pininfarina and Centro Stile Fiat
From 2004 - 2007
The restyling of the logo on Fiat Idea The years 2004-2006 were an extremely busy time
for the Turin company, which, following a profound change in corporate culture and
mentality, focused on a continuous, rapid overhaul of its products, on technological research,
on the quality of its designs and on a new, constructive relationship with the customer. During
these years, this new philosophy gave rise to a series of new models, and some restyling of
older models: from the restyling of the Fiat Idea Model Year, Seicento MY and Stilo MY to
the new Multipla and the launch of the Panda 4x4, in 2004; 2005 began with the launch of the
new Croma, designed by Giugiaro, the new 600 (celebrating its 50th anniversary), and the
Grande Punto - beautiful, solid and exciting. 2006 saw the launch of the New Dobl and
Sedici, the 4x4xTUTTI for city and off-road driving, and the official car of the 2006 Olympic
Winter Games, while the Panda MY 2007 range was extended and overhauled.
From 2008-2009

Super-competitive pricing with space and features promises to make it encroach upon the
Swift territory We put both petrol and diesel variants through our rigorous test program.
Punto would compete in India with existing models like Skoda Fabia, Tata Indigo...

PERFORMANCE

Company Flashback
Fiat is a big industrial Group having more than one hundred years' experience in the motor
vehicle sector, designing, manufacturing and marketing cars, trucks, tractors, agricultural
machinery, construction equipment, motor vehicle engines and components, and production
systems. Currently the Group is present in 190 countries and it performs manufacturing and
service activities through Operating Sectors that can be divided into business areas.
Fiat Auto produces and sells automobiles under the Fiat, Alfa Romeo and Lancia brands and
light commercial vehicles (LCV) under the Fiat brand. The Group also controls Maserati and
Ferrari, the producer of luxury sports cars that excel for their exclusive characteristics,
technology and performance.
In India, Fiat is wholly managed by Fiat Auto Spa of Italy. Here the company owns the
brands Fiat , Alfa Romeo & Lancia. Fiat India is investing heavily in the countr

Hyundai Motor India Limited

"Drive your way"

Hyundai Motor is South Korea's largest car maker and sixth largest car maker in the world.
Hyundai Motor India Limited (HMIL) is the second largest and the fastest growing car
manufacturer in India. Santro, Getz, Accent, Elantra, Sonata Embera and Tuscon are the most
successful brands of HMIL. The company is an ISO 14001 for its sustainable environment
management practices.

Quick Facts
Country

South Korea

Year of Establishment

1967

Listings & its codes

KSE: 005380; LSE: HYUD

Retail Finance Partners

HDFC Bank, ICICI Bank, Mahindra Finance, Punjab

National Bank, Sundaram Finance.

Contact Details

A-30, Mohan Co-Operative Industrial Estate

Mathura Road, New Delhi - 110044
Tel: +(91)-(11)- 41678800
Fax: +(91)-(11) - 41678811

Complaints & Queries

1800-11-4645 (Toll Free)

+(91)-(11)-26924645
cr@hmil.net

 http://www.hundyigroups.com
Segment and Brands

Accent
Elantra
Getz
Hyundai i10,i20
Santro Xing
Sonata Embera
Tucson

Awards
Hyundai i10 wins all the prestigious awards of the year 2008-2009.

Indian Car Of The Year 2008

Car of the Year

Compact Car of the Year

Car of the Year 2008

Small Car of the Year 2008

Car of the Year 2008

EEPC Award

Car of the Year

Aaj Tak Viewers Choice Award

CNBC-TV18 Autocar Auto Awards

2007: 'Best value-for-money car'

Hyundai Getz is the CNBC Autocar

Car of the Year 2005 (More)

Hyundai Elantra Best Value for

Money Car of the Year 2005 (More)

Company Awards CNBC Autocar

India Hyundai has been the
manufacturer of the year for two years
in row.

'Performance Car of the Year' 2007 Hyundai Verna 1.5 CRDi.

Hyundai Getz is BS Motoring's 'Car

of the Year' 2005

BS Motoring BS 1000 Company

of the year 2005 Hyundai Motor
India Limited

Hyundai Santro is BS Motoring's 'Car

of the Year' for 1999

'Hyundai Motor India Received

Engineering Export Promotion Council
(EEPC) Top exporter of the year
Award for 2005-06 on June 1, 2007

Tucson - 'SUV of the year' by NDTV

Profit/Car & Bike Awards 2006

PM Presents Star Company Award

to Hyundai Motor India

TNS TCSS 2005

Accent Petrol - 'No 1 Entry Midsize

Car'

TNS TCSS 2005

Accent CRDi - 'No 1 Midsize Diesel

Car'

Hyundai Santro has topped the JD

Power Asia Pacific Intial Quality
Study (IQS) that measures product
quality for three years in a row (Years
2000, 2001 and 2002)

Hyundai Santro has topped the JD

Power Asia Pacific APEAL study that
measures customer satisfaction for three
years in a row (Years 2000, 2001 and
2002)

Hyundai Accent has topped the JD

Power Asia Pacific IQS for 2002 and
the APEAL study for 2001 and 2002.

2005

2003

Hyundai Motor India was adjudged the Car Maker

of the year at the ICICI Bank Overdrive awards
2003

No 1 Entry Midsize Car' by Accent Petrol.

No 1 Entry Midsize Car' by Accent CRDi.
Hyundai Getz became the 'Car of the Year' by BS Motoring.
Hyundai Motor India Limited became the 'Company of the Year'
by BS Motoring.
Hyundai Getz became the 'CNBC Autocar Car of the Year.'

Hyundai Elantra became the 'Best Value for Money Car' by

CNBC.

Hyundai Motor India adjudged as the 'Car Maker of the year' at

the ICICI Bank Overdrive awards.

2002

Hyundai Santro topped the 'JD Power Asia Pacific Intial Quality
Study (IQS)' that measures the product quality for three
consecutive years (2000, 2001 & 2002).
Hyundai Santro topped the 'JD Power Asia Pacific Apeal' study
that measures customer satisfaction for three consecutive years
(2000, 2001 & 2002).
Hyundai Accent topped the 'JD Power Asia Pacific IQS' for 2002
and the APEAL study for 2001 & 2002.

Company Flashback
Hyundai Motor Company (HMC) is a division of Hyundai Kia Automotive Group. It is South
Korea's largest car maker. It is headquartered in Yangjae-Dong Seocho-Gu Seoul. HMC is
also the world's sixth largest car maker and operates the world's largest integrated automobile
manufacturing facility in Ulsan, South Korea.
In India the company is known by Hyundai Motor India Limited (HMIL). It is a wholly
owned subsidiary of Hyundai Motor Company and is the second largest and the fastest
growing car manufacturer in India. Currently the company markets 32 variants of passenger
cars in six segments. Santro in the B segment, Getz in the B+, the Accent in the C segment,
Elantra in the D segment, Sonata Embera in the E segment and the Tucson in the SUV
segment.
HMIL recorded combined sales of 252,851 during calendar year 2005 with a growth of
17.26% over previous year. It is the country's fastest growing car company having rolled-out
10,00,000 cars in just 90 months since its inception and is the largest exporter of passenger
cars with exports of over Rs. 1,800 crores. The company has recorded a growth of 27.2% in
exports over the year 2004.
The company has been awarded the benchmark ISO 14001 certification for its sustainable
environment management

1.2 Justification of Study

Project aims to understand and enunciate the working process of different automobile and
evaluating its outcome in the four- wheeler automobile sector. Over the past few years, there
has been tremendous progress made around the world in opening up travel and tourism
markets to the benefits of increased competition.
One of the main aspects of the project is to analyze the different products and services offered
and initiatives adapted by the four- wheeler automobile sector their product. Selling
intangible assets is one of the toughest jobs in the world. The project is more of a team
effort and will incur team returns.

1.3 OBJECTIVE OF STUDY

The main objective is to find out the current trend going on in the industry i.e. (about the
product, price, place and promotion). This research aims at studying the. THE STUDY OF
CONSUMER PREFERENCE & CONSUMER PERCEPTION TOWARDS VARIOUS
BRANDS OF CARS.
Other objectives are as follows:
To know the image of product in the mind of consumer.
To compare the level of satisfaction before purchasing and after purchasing the car.
To know the most popular media for advertisement .
To check the loyalty of the consumer towards the brands.
To know the most motivating factor for purchasing the four wheeler.
To know the preferable price from the customer.
To study their attitude toward various Cars brand.
To find out the perceived positioning of different Car Brands.
To know out the choice criteria which the customer while purchasing a Car.

REVIEW OF LITERATURE
Relevant literatures pertaining to the present study on four wheeler automobile industry are
included in this chapter. The literatures are helpful for proper understanding the four
wheeler automobile industry and its various related aspects. Review of literature is also
helpful in effectively fulfilling the objectives for which the research project has been
undertaken.
G.S. Dangayach and S.G. Deshmukh, in their study on Advanced manufacturing
technologies: evidences from Indian automobile companies in International Journal of
Manufacturing Technology and Management, reports the findings of an exploratory survey
on Advanced manufacturing technologies (AMT) administered in Indian automobile
companies. The objective of the survey is to assess the status of advanced manufacturing
technologies, identify advanced manufacturing technologies relevant to Indian automobile
sector companies, identify competitive priorities, and assess the degree of investment in
advanced manufacturing technologies. Responses from 68 companies are analysed and
presented.
RNCOS industry in their study of Indian Automobile Sector provides a forecast and
analysis based on various macro- and microeconomic factors, sector and industry specific
databases, and an in-house statistical and analytical model. This model takes into account the
past and current trends in an economy, and more specifically in an industry, to bring out an
objective market analysis. In this research main topics covered are: Study of the Indian

automobile industry structure, Analysis of performance of industry sub-segments and their

future outlook, Understanding the Indian auto component market and its growth aspects,
Identification of future prospects for the Indian automobile industry.

S. Saraswathi undertook a study on Customer Satisfaction on Post-Sales Service with

Reference to Four-Wheeler Automobile Industry which reveals that the key to success of
automobile industry lies not only in having good products but also in being able to provide
the customer with the level of service they desire. Because of increasing competitiveness in
the Indian automobile industry, almost all automobile manufacturers have invested valuable
resources on customer satisfaction as a tool to understand the needs and expectations of their
customers. Increased presence of four-wheeler vehicles throughout the country has created a
growing need for providing service infrastructures closer to the customers' homes or offices.

Dr V Sumantran

(Executive

Director-Passenger Car Business

Unit

and

Engineering Research Centre at Tata Motors Limited during November 2001 to

August 2005, conducted a study on The Indian Auto Industry & The Role of Dealers
which reveals that the global auto industry has been the subject of much analysis in recent
years. While global capacity creation proceeds at a good clip on one hand, continued capacity
creation in the face of sluggish sales have led to depressed levels of capacity utilization.
Today, the Indian auto industry is one of the largest industrial sectors with a turnover that
contributes to roughly 5 per cent of India's GDP. More importantly, it contributes to
employment of over 2 million people directly and indirectly to another 10 million. The
industry is important for national policy in that it contributes 19 per cent of indirect taxes.
Akie Takeuchi, Maureen Cropper and Antonio Bento in the Journal of Regional Sciences
published a paper on The impact of policies to control motor vehicle emissions in Mumbai,
India which examines the impacts of measures to reduce emissions from buses, cars, and
four-wheelers in Mumbai, India. They have considered three possible policies: conversion of
diesel buses to CNG, an increase in the price of gasoline and a tax on vehicle ownership.
In The Wall Street Journal, India Infoline Sector Reports published a report on AutomobileIndian four Wheelers Industry which reveals that India is the second largest manufacturer and
producer of four-wheelers in the world. It stands next only to Japan and China in terms of the
number of four-wheelers produced and domestic sales respectively. This distinction was
achieved due to variety of reasons like restrictive policy followed by the Government of India

towards the passenger car industry, rising demand for personal transport, inefficiency in the
public transportation system etc
Dr. Amit Kumar Dwivedi and Mr. Punit Kumar Dwivedi, in their article on Automobile
Sector: Industry Vs Indian Middle Class in Indian MBA concluded that that there are great
opportunities and possibilities in the automobile sector. But hike in the fuel price is
influencing the market of this industry.
There is a need of a very liberal policy for the fuel prices and requires a great good deal with
fuel supplying countries. Though, the performance of the industry is better instead of high
and unfavourable fuel policy.
The new launching of Tata's Nano 'One Lakh Car' which is also known as People's Car is also
a very good strategy to capture the middle class customers. Introduction of Nano and Bajaj
Lite will definitely affect the growth and sales volumes of cars which will also affect the
industry by reaching, catching the Indian middle class and fulfilment of their own car need.
Sunila George, Raghbendra Jha, Hari K. Nagarajan in their research paper on The
Evolution and Structure of the four-wheeler Industry in India studied the evolution of the
competitive structure of the two-wheeler industry in India. The evolution of the industry's
competitive structure is traced using Kendalls Index of Rank Concordance and the EvansKarras test of convergence. The industry seems to be characterized by oligopoly with the
onset of economic reforms not making much difference to industrial structure. Convergence
of sales and capacity at the level of the industry is conditional while it is absolute at the level
of the segment.
Dr A. Subbiah and S. Jeyakumar (Ph.D research scholar at PG and Research Department of
Commerce) in their market survey report on Automobiles: the Engines of Economic Growth
concluded that A sound transportation system plays a pivotal role in a countrys rapid
economic and industrial development. The well-developed Indian automotive industry ably
fulfils this catalytic role by producing a wide variety of vehicles. They also studied Size and
structure of the Indian automotive industry, production trends and exports trends. They also
concluded that the manufacturers must take necessary steps to increase the production of
automobiles in India. They should adopt latest technology and introduce new models to face
stiff competition from foreign manufacturers.

CONSUMER PREFERENCE

Consumer Preference is a business term which is used to capture the idea of measuring how
satisfied an enterprises customers are with the organization Efforts in a market place.
Every organization has customers of some kind. The organization provides products (goods
and services) of some kind to its customers through the mechanism of a marketplace. The
products the organization provides are subject to competition whether by similar products or
by substitution products. The reasons on organization is interested in the satisfaction of its
customers is because customers purchase the organizations products. The organization is
interested in retaining its existing customers and increasing the number of its customers.
By Fareena sultan:-Examines consumer preferences for forthcoming technological
innovations. Studies consumer response to different levels of technology over time. Looks at
preferences for existing and intermediate technologies when future ones are expected.
Focuses on technological consumer durables that are expected to evolve over time. The
primary contributions of this research are: an understanding of how consumer preferences for
a technology are affected by the time of adoption; an understanding of the value to consumers
of obtaining different levels of a technology, at different points in time; and the utilization of
parsimonious indices to assess consumer response to different levels of technology over time.
An empirical examination is conducted for high definition television (HDTV). Using survey
data, the study explores consumer preferences for HDTV, and for interim television
technologies. Managerial implications to aid product design, and the timing of introduction of
evolving technological innovations, are also discussed.

HOW COMPANIES FIND CONSUMER PREFERENCES

Companies routinely test the market to find out what customers like and dislike about
their products and competitors' products. This is usually done by an internal marketing
department or outsourced to a market research firm. Phone interviews, paper surveys,
electronic surveys, focus groups and consumer samplings are common methods for
gathering information.

Market Research Example

Here is a popular example of market research: A customer has finished shopping and
paying for merchandise at a local grocery store. Before handing the receipt to her, the
cashier points to and explains that she has been invited to participate in a short survey
about her visit. If she chooses to participate, she will receive $5 off her next visit and a
chance to win a large monetary grand prize.

HOW COMPANIES USE THIS INFORMATION

After gathering information, the next step for the company is to determine what it means.
Analysis of the information may lead the company to change the formula, packaging,
color, size or some other feature of the product. In the case of the suds in the shampoo,
the manufacturers may find that customers are continuing to prefer and associate the
foamy lather with high quality cleanliness, leading them to keep the same formula or
decide to add even more of the sudsing agent.

CONSUMER BEHAVIOUR
In todays challenging and competitive world of last changing technology, consumer tastes
are also characterized by fast changes. So to survive in the market the firms have to be in
touch with the changing consumer preferences. Marketers have to understand the consumer
behaviour and factors influencing the buying behaviour of the customers in order to be
successful in this dynamic and competitive environment.

Meaning of Consumer Behaviour:

Consumer Behaviour is the behaviour that the consumer display while searching for,
evaluating, purchasing and disposing off products and services that they expect will satisfy
their needs. Consumer behaviour is the study of how consumer makes their decisions to
spend their resources on consumption related items i.e. time, efforts and money.
Study of consumer behaviour proves the marketers an insight regarding the consume
preferences and helps them in effective market segmentation and targeting. The importance
of consumer behaviour lies in the fact that behaviour can be understood and influenced to
ensure a positive purchase decision. So a round understanding of consumer behavior is
necessary for long run success of any marketing program. Thats why the marketing
managers interest lies exactly in understanding consumer behavior to ensure that his
marketing strategy results in purchase of the product.

Deborah J. Macinnis A notable human capacity is the ability to look to the future and
aspire to achieve desired states The marketplace provides rich sources of hope and invites us
to the endless pursuit of happiness. while some researchers recognize its importance,
definitions in the psychology, sociology, philosophy, medical, and religion literatures often
conceptualize hope in different ways. Understanding Hope and its Implications for
Consumer Behavior sheds light on the relevance and importance of hope to consumer
behavior. The authors explore the conceptual meaning of hope and a definition of hope and
the constituent elements that underlie it is articulated.

DETERMINANTS OF CONSUMER BEHAVIOUR

The study of consumer behaviour is quite complex, because of many variables involved and
their tendency to interact with and influence each other. The main determinants of consumer
behaviour are:
1. External Variables
2. Individual determinants of Consumer Behaviour

1. External Variables: The external environment is made up of various influences such

as:

Culture

Sub Culture

Social Class

Family

Reference Groups

Personal Factors such as age and life cycle, education, occupation, life style,
personality, etc..

2. Individual Determinants of Consumer Behaviour: The individual determinants of

consumer behaviour are:

Personality and Self Concept

Motivation and Involvement

Learning

Memory

Attitude

PERCEPTUAL MAPPING
Consumers perceptions of products are developed in a complex way and are not easily
determined by marketers. However, a technique known as perceptual mapping may be used
in exploring consumers product perceptions. Since product can be perceived on many
dimensions (such as quality, price and strength) the technique is multidimensional in nature.
That is, it allows for the influence for more than one stimulus characteristic on product
perceptions, typically consumer feel out measuring scales to indicate their perceptions of
many characteristics and similarity of competing brands. Computer programs analyze the
resulting data to determine those products characteristics or combination of characteristics
that are most important to consumers in distinguishing between competing brands. Results of
this analysis can be plotted in terms of perceptual maps which display how consumes
perceive the brands, and their differences, on a coordinate system.

Research Methodology
When we talk of Research Methodology, we not only talk of Research Methods but also take
into consideration the logic behind the methods which we use in the context of our research
study and explain why we use or why we are using a particular method or technique. The
information that is to be needed for fulfilling the objective of study was collected from
various primary and secondary sources.

MEANING OF RESEARCH
Research is defined as a scientific and systematic search for pertinent information on a
specific topic. Research is an art of scientific investigation. It is an academic activity. It is a
systematized effort to gain new knowledge.
According to Advanced Learners Dictionary of Current English:
Research is defined as a careful investigation or inquiry especially through search for new
facts in any branch of knowledge.

Survey design:

The study is a cross sectional study because the data were collected at a single point of time.
For the purpose of present study a related sample of
population was selected on the basis of convenience.

3.1 SAMPLING DESIGN

Target Population - The respondents are those who are having their own Cars.
Sample size 100 persons were visited for the purpose of the study.
Sampling Technique - In this study, the respondents were chosen through
convenience and judgmental sampling.

Sample Area - Ambala Cantt and city

Data Analysis Data collection through survey was analyzed with the help of simple
percentage, tabular and graphic method that includes both graphs and pie charts.

1.2 Data collection Technique

The whole secondary data were collected from industry profile, books, magazines and
internet. While primary data where collected though survey. The customer survey was done
though the questionnaire. Question consists of dichotomous multiple questions and 5 point
ranking scale. A copy of questionnaire has been attached with the report.
Most favorable price ranges selected by the customers.

Source of data:
There are two types of data: primary data and secondary data. Primary data are collected
with the help of questionnaire and secondary data was taken from industry profile, books,
magazines and internet. The information brochures of certain companies, informal links with
concerned person in this line, articles in newspapers and magazines and journals have also
been consulted as a secondary source of information.

Research plan

The research study is descriptive in nature. The established objectives were kept in mind
during the study, however the hypothesis was formed as the study was made in the form of
descriptive design attempting to analyze the attitude of respondents. This chapter describes
the methodology of the study. This project is based on information collected from primary
sources. After the detailed study, an attempt has been made to present comprehensive analysis
of the industry. The data had been used to cover various aspects like consumption,
consumers preference and customers satisfaction regarding two wheelers. In collecting
requisite data and information regarding the topic selected, I went to the residents of Ambala
city & Ambala cantt and collected the data.

3.3 Analytical Tools

A structured questionnaire was administered for the purpose of obtaining information form
the respondents. Care was taken to put the questions related to subject. It contains closeended as well open-ended questions as the objective demanded.

Survey design:
The study is a cross sectional study because the data were collected at a single point of time.
For the purpose of present study a related sample of
population was selected on the basis of convenience

3.4 LIMITATIONS OF STUDY

Despite all possible efforts in conducting the research there was some unavoidable situation,
which limited the scope of this dissertation. The limitations of the dissertation fall under the
following:1. As the data was collected by way of questionnaire which was to be filled by respondents,
and taking time from respondents was the most difficult & some of the respondents did
not responded well.
2. This project is also confined on the basis of secondary data collected only hence it
reliable data for the study.
3. As the research is based on the data that already available and collected through various
means not includes the survey, hence it imposes limitations, as it is just possible that the

secondary data may be unsuitable or may be inadequate in the context of the topic under
study.
4. One of the major limitations of the study is that, as the data is collected though the
secondary means, hence it creates uncertainties regarding the methods of the data
collection, time of data collected, and any bias of the compiler during the pervious
research and at the time of data collection.
5. Limitation of time & resources were a major factor influencing the research study.

What is your Occupation?

occupation
Businessmen
Teaching

response
60
10

Defence
Any other

5
25

Interpretation: 60% Respondents are Businessman, 10% respondents are

teachers, 5% respondents are from defence and 25% respondents are from other
occupations.

Which Car do you Own?

cars

response

Maruti
Tata
Fiat
Hyundai
Any other

60
10
0
25
5

Interpretation: 60% respondents are having Maruti cars, 25% are having
Hyundai cars, 10% are having TaTa, 5 % are having others brand cars and
nobody is having fiat.

Have you Finance your Car?

YES
NO

40
60

Interpretation: 60% respondents have not purchased their cars on finance

scheme and 40% of respondents have purchased their cars on finance scheme.

Who prompted you to buy the Car?

Friends & relatives

Past experience
Dealer recommendation
Word of mouth
Advertisement
Any other
Interpretation: 50% respondent says

50
15
10
15
10
0
that friends and relatives prompted them

to purchase car, 15% says past experience, 10% says dealer recommendation,
15% says word of mouth, and 10% says Advertisements .

What attribute do you consider

While purchasing a Car?

Price

40

Performance

25

Resale value

10

Maintenance cost

Fuel efficiency

15

Finance scheme

Interpretation: Most of the Respondent 40% says that they consider price
attribute, 25% says performance, 10% says resale value, 5% says maintenance
cost, 15% says that fuel efficiency and 5% says that finance scheme.

Effect of PRICE on Purchase Decision

Strongly
Price

Agree
65

Agree
35

N. A. nor
Disagree
0

Disagree

Strongly
Disagree

Interpretation: 65% are strongly agreed, 35% are agreed and others gave no
response.

Effect of FUEL EFFICIENCY on Purchase Decision

Fuel

Strongly

Agree

N.A nor

Disagree

Strongly

Agree
15

75

Disagree
10

Disagree
0

Efficiency

Interpretation: 75% persons are agreed, 15% are strongly agreed, and 10%
have no response.

Effect of Resale Value on Purchase Decision

Strongly
Resale

Agree
5

Agree

N..A nor

85

Disagree
5

Disagree

Strongly

Disagree
0

Value

Interpretation: mostly 85% persons are agree, 5% are strongly agree, 5%

are disagree and 5% gave no response.

Effect of MAINTAINANCE COST on Purchase Decision

Strongly
agree
Maintenance 10

Agree

N.A nor

55

Disagree
35

Disagree

Strongly

Agree
0

Cost

Interpretation: 55% are agree, 35% give no response, and 10% are strongly
agree.

Effect of PERFORMANCE on Purchase Decision

STRONGLY AGREE N.A NOR

AGREE
Performance 45

50

DISAGREE STRONGLY

DISAGREE
5
0

DISAGREE
0

Interpretation: 45% are strongly agreed, 50% are agreed, and 5% gave
no response.

Effect of FINANCE SCHEME on Purchase Decision

Strongly
Finance

Agree
25

Agree

N.A nor

40

Disagree
15

Disagree

Strongly

20

Disagree
0

Scheme

Interpretation: 25% are strongly agreed, 40% are agreed, 15% gave no
response and 20% are strongly disagree.

Ranking of cars after considering all attributes

Maruti
Hyundai
Tata
Fiat

60
25
15
0

Interpretation: Maruti is at first Rank, Hyundai is at 2nd Rank and TATA is

at third Rank, FIAT is at fourth Rank.

MARUTI
Very
Price

High
10

High
65

Satisfactory Low

Very

10

Low
0

15

Fuel

15

55

25

Efficiency
Resale value
Performance
Maintenance

20
20
5

40
55
10

40
25
60

0
0
15

0
0
10

cost
Finance

40

30

30

Very

High

Satisfactory Low

Very

65
30

10
45

0
25

Low
0
0

25
30
55

45
55
35

30
10
10

0
0
0

40

50

Very

High

Satisfactory Low

Very

Scheme

HYUNDAI

Price
Fuel
Efficiency
Resale value
Performance
Maintenance
cost
Finance

High
25

Scheme

TATA

Price
Fuel

High
30
10

40
35

20
45

10
10

Low
0
0

Efficiency
Resale value
Performance
Maintenance

0
0
15

10
35
45

30
55
30

40
10
10

20
0
0

cost
Finance

10

30

40

10

10

Scheme

FIAT
Very

High

Satisfactory Low

Very

Price
Fuel

High
20
5

70
25

10
60

0
10

Low
0
0

Efficiency
Resale value
Performance
Maintenance

0
0
10

0
5
55

25
80
30

65
15
5

10
0
0

cost
Finance

10

30

55

Scheme

5.1 FINDINGS
In the survey , we included people from three areas students, servicemen and
businessmen.The findings of the research shows

Among the five attributes ( which we considered important for customers

purchasing decision ) customers gave highest consideration to looks and style
followed by the mileage. Other attributes like comfort, service and spares were
considered later.

 Normally, all the three segments maintained their car single handed and the
students and the servicemen serviced their car regularly but the businessmen
were a little hesitent in their servcing of the cars.

Electronic media ( TV) is the most commonly used medium for the brand
awareness. Other medias like magazines, newspaper, hoardings came later.

The most important finding is that brand advertising for maruti is much more
than any other brand and is quickly picking up the interest of the cosumers and
hence coming with a larger market share. May be it could overcede Huyandi in a
couple of days to come.

5.2 Suggestions
Car companies should give more focus on making effective Advertisements.
As people prefer price, performance, less price car should be availed in the market
with effective performance, fuel efficiency etc.
Company should provide effective finance scheme by which their customer group can
be increased.

 Fiat should increase brand awareness + promotional activities among people , TATA
should work upon reducing maintenance cost , increase other attributes performance
fuel efficient etc.
Hyundai should work upon increasing performance, fuel efficiency by which its resale
value can be increased.
Maruti should try to maintain its market by continuously providing good attributes,
also should introduce less price cars.

BIBLIOGRAPHY
BOOKS

Schiff man Leon G & Kanuk Lesie Lazar, Consumer Behavior 4 th ed.; PrenticeHall of India pvt ltd, M-97, Connaught Circus, New Delhi-110001, India.

Kotler Philip, Marketing Management ed. 2002; Prentice-Hall of India pvt ltd, M97, Connaught Circus, New Delhi-110001, India.

Keller Kevin Lane, Strategic Brand Management ed.2003; Prentice-Hall of India

pvt ltd, M-97, Connaught Circus, New Delhi-110001, India.

Research methodology by CR. KOTHARI.

WEBSITES

http://www.zigwheels.com/fiat-grande-punto

http://www.fiat-india.com/Punto-img-

intro.aspx?

ModelId=6http://www.cars.tatamotors.com/

http://www.bloombergutv.com/industry-news/automobile-industry-india/48324/tatamotors-sells-20--telcon-stake.html

http://www.marutisuzuki.com/showroom.aspx

http://www.maruti.com/

http://www.carfinderservice.com/make/Hundayi

shttp://www.autocarbe.com/search/hundayi+i20u+model+2010

STUDY OF CONSUMER PREFERENCE AND CONSUMER

PERCEPTION TOWARDS VARIOUS BRANDS OF CARS

QUESTIONNAIRE
NAME....................
ADDRESS...

CONTACT NO

1. What is your occupation?

a) Business man

b) Teaching

(c) Defence

(d) Any Other

2. Which Car brand do you own?

a) Maruti

b) TATA

c) Fiat

d) Hyundai

e) Any other..
3. Have you purchased this car on Finance scheme?
a) Yes

b) No

4. Who prompted you to buy this Car?

a) Friends & Relative

b) Past experience

c) Dealer Recommendation

d) Word of mouth

e) Advertisements

f) Any other.

5. What attribute you consider while purchasing the Car?

a) Price

b) Performance

c) Resale value

d) Maintenance cost

e) Fuel efficiency

f) Finance scheme

6.. What effect these attribute have an effect on purchase decision: -

Agree
Strongly
Agree

N. A.
nor
Disagree
Disagree

Strongly
Disagree

Price
Fuel
Efficiency
Resale Value
Performance
Maintenance
Cost
Finance
Scheme

7. What comes in your mind while considering the under mentioned brands: 1. HYUNDAI

Very
High

High

Satisfactory Low

Very
Low

Very
High

High

Satisfactory Low

Very
Low

Price
Fuel
Efficiency
Resale value
Performance
Maintenance
cost
Finance
Scheme

3. MARUTI

Price
Fuel
Efficiency
Resale value
Performance
Maintenance

cost
Finance
Scheme
4. TATA
Very
High

High

Satisfactory Low

Very
Low

Very
High

High

Satisfactory Low

Very
Low

Price
Fuel
Efficiency
Resale value
Performance
Maintenance
cost
Finance
Scheme

5. FIAT

Price
Fuel
Efficiency
Resale value
Performance
Maintenance
cost
Finance
Scheme
8. Considering the following attributes rank the Cars?

(a)Maruti

(b) Hyundai

c) TATA

(d)

9. Are you satisfied with your car?

YES
If NO

NO

Fiat

Reason.

Thank You for Your Cooperation

Signature