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  • Competition Analysis For Hypercity Kids-Wear Department: - Priyanka Rajanala

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    Priyanka Rajanala
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    This document analyzes the competition for Hypercity's kids-wear department, identifying major competitors like Fashion at Big Bazaar, Max, Star Bazaar, and Reliance Trends. It compares the competitors on factors such as format, private labels versus brands, sales promotions strategies, media used, and merchandise mix at different price points. The goal is to understand how Hypercity performs relative to these other retailers.

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    Hypercity

    Original Title

    Competition Analysis

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    This document analyzes the competition for Hypercity's kids-wear department, identifying major competitors like Fashion at Big Bazaar, Max, Star Bazaar, and Reliance Trends. It compares the competitors on factors such as format, private labels versus brands, sales promotions strategies, media used, and merchandise mix at different price points. The goal is to understand how Hypercity performs relative to these other retailers.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    Download as pptx, pdf, or txt
    40 views10 pages

    Competition Analysis For Hypercity Kids-Wear Department: - Priyanka Rajanala

    Uploaded by

    Priyanka Rajanala
    This document analyzes the competition for Hypercity's kids-wear department, identifying major competitors like Fashion at Big Bazaar, Max, Star Bazaar, and Reliance Trends. It compares the competitors on factors such as format, private labels versus brands, sales promotions strategies, media used, and merchandise mix at different price points. The goal is to understand how Hypercity performs relative to these other retailers.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 10

    Competition Analysis for

    Hypercity Kids-wear
    Department
    - Priyanka Rajanala

    Major
    Competitor's
    of Hypercity
    Kids-wear
    Department
    Fashion at Big Bazaar
    Max
    Star Bazaar
    Reliance Trends

    Hypercity and Competitors


    Fashion at
    Big Bazaar
    Format
    Type
    Positioning
    Categories
    Average
    Footfalls
    Department
    Size
    Staff
    members

    Max

    HYPERCI
    TY

    Star Bazaar

    Reliance
    Trends

    Private Labels & Brands


    Fashion at
    Big Bazaar
    Private
    Labels
    Brands

    Max

    HYPERCI
    TY

    Star Bazaar

    Reliance
    Trends

    Sales Promotion
    Fashion at
    Big Bazaar
    End of
    Season
    Sales
    Festive
    Promotions
    (Diwali,
    Christmas
    etc.)
    Loyalty
    Card
    Programme
    Special
    Promotion
    Event

    Max

    HYPERCI
    TY

    Star Bazaar

    Reliance
    Trends

    Fashion at
    Big Bazaar
    Media Used
    Promotion
    Type

    Max

    HYPERCI
    TY

    Star Bazaar

    Reliance
    Trends

    Merchandise Mix with Price points


    Fashion at Big Bazaar

    Merchandise Mix with Price points


    Max

    Merchandise Mix with Price points


    Star Bazaar

    Merchandise Mix with Price points


    Reliance Trends

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