Knowledge Discovery

Knowledge Discovery
Knowledge discovery is a concept of the field of computer science that describes the
process of automatically searching large volumes of data for patterns that can be
considered knowledge about the data.
Knowledge Discovery in Data is the non-trivial process of identifying valid, novel,
potentially useful and ultimately understandable patterns in data.
There are various Knowledge Discovery process models available. One of the Knowledge
Discovery Process Model called nine-step knowledge discovery process model is as follows:
1. Developing an understanding of the application domain, the relevant prior knowledge,
and the goals of the end user.
2. Creating a target data set
3. Data cleaning and preprocessing
4. Data reduction and projection
5. Choosing the data mining task
6. Choosing the data mining algorithms
7. Data mining
8. Interpreting mined patterns, possible return to any of the steps 1-7 for further iteration
9. Consolidating discovered knowledge
The model has been used in a number of different domains, including engineering,
medicine, production, e-business, and software development.

Data Mining
Introduction

Data mining (knowledge discovery from data)

Extraction of interesting (non-trivial, implicit, previously unknown and

potentially useful) patterns or knowledge from huge amount of data

Data Mining Tasks

Classification: predicting an item class
Clustering: finding clusters in data
Associations: e.g. A & B & C occur frequently
Visualization: to facilitate human discovery
Estimation: predicting a continuous value
Deviation Detection: finding changes
Link Analysis: finding relationships

Major application areas of Data

Mining

Advertising
Bioinformatics
Customer Relationship Management (CRM)
Database Marketing
Fraud Detection
eCommerce
Health Care
Investment/Securities
Manufacturing, Process Control
Sports and Entertainment
Telecommunications
Web

Data Mining and

Visualization
Approaches

Visualization to display results of data mining

Help analyst to better understand the results of the

data mining tool

Visualization to aid the data mining process

Interactive control over the data exploration process

Interactive steering of analytic approaches (grand
tour)

Interactive data mining issues

Relationships between the analyst, the data

mining tool and the visualization tool

Analyst

Data Mining
Tool

Visualized
result