IKEA

IKEA

Presented by:
Tea Shalamberidze
Presented by:
Tornike
Jangulashvili
Danny Reyes,
Feifei Zhong ,
Candy
Zhong, Michelle Chen.
Nini
lashkarashvili
1

 worlds
largest
furniture
retailer
operates
more than
300 stores
Founded in 1943
in 41
(17 years-old Ingvar Kamprad.)
countries.
The company has reached its success
through its unique approach to the
market.

The company has successfully

used 4+2 approach.
Primary
practices

Secondary
practices

Talent
Leadership
Innovation
Mergers and
Partnerships

Strategy
Execution
Culture
Structure

Strategy
In 1951 IKEA discontinued all other products and
focused:
on low-price,
medium-quality
and durability,
Scandinavian
style furniture.

look modern and

not necessarily
last centuries.
IKEA became purpose brand and this
huge company continues to give the
right product to customers.

Execution

it is essential
never to
disappoint
customers.
Are supplied all
over the world.
Best choice of
material for its
cost and quality.

Customer
TheScenario.
whole new atmosphere for
customers

Culture
Waste is
considered as a
deadly sin in
IKEA.

l the employees appreciate IKEA

Structure
easy to work.
promoted cooperation and
the exchange of
information across the
whole company.
Put their best people
closest to the action.
Flexibility
inner competition for
employees and hired
freelancers for design

Innovation
We dont want to pay to
ship air

The first Ready-toassemble furniture

store was born.

Talent

The competition between designers and hired

freelancers promotes only the best choice and
helps discover and preserve the ones needed for
the job.

Furniture
isnt a
permanent
attribute of
your home.

Marketing
campaign.
sticky

rations management
artly designed products at a good price.
t is a central focus.
Customers could

assemble furniture
themselves.
flat-packing reduce
shipping, storage
and distribution
costs.

Low cost with

meaning.

 50 stores in operation in the US

by 2013.
Seventh-largest furniture
retailer in the US.

Not only does IKEA have monster stores and

great prices, it has also created a unique niche.
Its the quintessential power retailer in
America.

Thank you for

attention.