BOSS SAUCE

EXPLAINED
Dominique Cain
Honors Research 2

Research

The human brain is a vast metropolitan

for activity involving the sensation of
taste in correlation with sight.
The sum total of these signals, plus our
emotions and past experiences, result in
perception of flavors, and determine
whether we like or dislike specific foods.

Theory

My theory is that the brain has a direct

correlation between food and design.

Color
Packaging
Boldness

Basically the human eyes, have a very

powerful influence on taste. The brains lateral
geniculate body and primary visual cortex are
activated by bold, bright colors, which is why
colorful foods tend to be appealing.

What This Test Involves?

Subjects will provide their name, gender,

and grade level.
Subjects will choose between two
products displayed.
For some of the products, select which
pre-opinioned statement(s) you agree
with.

EXAMPLE: Hot Sauce

1

EXAMPLE: Cereal Time

EXAMPLE: Ice Cream

EXAMPLE: Waffles

EXAMPLE: Store Brought

Pizza

EXAMPLE: Juice