Updated 13-May-15

Greater Seattle International Leadership Mission to

Amsterdam + Brussels

May 16-22,
2015

EXTERNAL DRAFT AGENDA

For most up-to-date version, please contact Tamara at tamarat@seattletradealliance.com
Saturday, May 16, 2015 (SEATTLE)
11:30

CHECK-IN
opens, Sea-Tac International Airport

13:45

DEPART
Sea-Tac International Airport, Delta 142
Main Group flight departure time

Sunday, May 17, 2015 (AMSTERDAM)

8:35

ARRIVE
Schiphol Airport, Amsterdam
Main Group flight departure time

9:30

DEPART
airport, driving tour of city on way to hotel

10:00

ARRIVE
Amsterdam

10:30

Cultural Activity/Walking Tour

Starting Location: Hotel Lobby
Take Away: Introduction to Amsterdam, overview of the citys history and
culture

12:00

HOTEL CHECK-IN
Moevenpick Hotel Amsterdam City Centre
Piet Heinkade 11, 1019 BR Amsterdam

Free time to relax, unpack, get lunch

14:30

Optional cycling tour

Starting Location: Hotel Lobby

16:30

Depart Moevenpick for Welcome Reception

17:00

Delegate only reception

Location: Mayor of Amsterdams residence - Herengracht 502, Amsterdam
Featuring:
Ms. Kajsa Ollongren
, Deputy Mayor of Amsterdam;
Consul John
Wilcock
, U.S. Consul General Amsterdam

18:30

Return to hotel

Monday, May 18, 2015 (AMSTERDAM)

BREAKFAST
on your own at the hotel

Updated 13-May-15

8:15

Depart Moevenpick hotel for US Consul General Offices

**Bring Passport**

8:45

Arrive US Consul General Office, security-check

9:00

Briefing from U.S. Embassy

Location: US Consul General offices - Museumplein 19, 1071 DJ Amsterdam
Speakers:
Consul General John Wilcock
;
Ms. Natasha Keylard
, Senior
Commercial Specialist, American Embassy U.S. Commercial Service;
Mr.
Blake Johnston
, Economic Section

10:00

Depart for Zouthaven

10:15

Waterfront Redevelopment
Location: Boat ride on the river IJ
Docking location: Zouthaven
Speaker:
Mr. Toine van Goethem
, Urban Development, City of Amsterdam
Take Away: Learn from successes and challenges of Amsterdams waterfront
redevelopment efforts

12:00

LUNCH
Amsterdam Institute for Advanced Metropolitan Solutions
Location: AMS Institute - Mauritskade 62, 1092 AD, Amsterdam
Speaker:
Ms. Rene Hoogendoorn
, Director, AMS Institute;
Dr. Remon Rooij
,
Program Manager, AMS-TU Delft;
Dr. Erik Heijmans
, Program Manager,
AMS-Wageningen UR
Take Away: Learn about AMSs education initiatives, including its MSc program
which teaches graduate students how to investigate metropolitan solutions
and design sustainable solutions

13:30

Depart for ABN AMRO

14:00

Amsterdam Smart Cities

Location: ABN AMRO Headquarters: Gustav Mahlerlaan 10, 1082 PP
Speaker:
Mr. Ger Baron
, Chief Technology Officer
Take Away: Discover how business, government, and education are working
together to make Amsterdam a smart, sustainable city

15:00

ABN AMRO Amsterdam Economy Overview

Location: ABN AMRO Headquarters: Gustav Mahlerlaan 10, 1082 PP
Speaker:
Mr. Joop Wijn
, Member, Managing Board
Take Away: An in-depth overview of Amsterdams economy from a high-level
business leader and former cabinet member

16:00

Depart for hotel

18:15

Depart for dinner

18:30

DINNER
with Philips
Location: Restaurant Sluizer: Utrechtsestraat 41- 45

Updated 13-May-15
Speaker:
Mr. Conrad Smits
, Head of Commerce HealthTech, EVP Royal Philips
Take Away: Philips is one of the largest electronic companies in the world and
has a significant presence in Greater Seattle. Hear from leadership on the
companys future goals and North America business plans
20:30

Return to Hotel

Tuesday, May 19, 2015 (AMSTERDAM)

BREAKFAST
on your own at the hotel
8:30

Depart for City Hall

**Bring Passport**

9:00

Amsterdams Culture & Branding

Speaker:
Ms. Geerte Udo
, Director of Marketing, iamsterdam
Location: Amsterdam City Hall: Amstel 1, 1011 PN Amsterdam
Take Away: Amsterdam has one of the strongest city brands in the world. How
does Amsterdam use its cultural assets to promote itself as a place to visit, do
business, live, and invest?

10:15

Dutch Pension System

Speaker:
Mr. Harry Smorenberg
, CEO, Smorenberg Corporate Consultancy
Location: Amsterdam City Hall: Amstel 1, 1011 PN Amsterdam
Take Away: The Dutch Pension system is lauded as a model for the rest of the
world. Are there lessons we could apply to our own state model?

11:15

Amsterdams FDI Recruitment

Speaker:
Mr. Peter de Kruijk
, Deputy Managing Director, Amsterdam Business
Location: Amsterdam City Hall: Amstel 1, 1011 PN Amsterdam
Take Away: Discover the reasons why Amsterdam is one of the top attractors
of FDI investment in Europe

12:20

Walk to Booking.com

12:30

LUNCH
Doing Business Panel
Location: Booking.com: Herengracht 597, 1017 CE, Amsterdam
Panelists:
Mr. Olivier Bisserier
, CFO, Booking.com;
Mr. Robert Kok
, National
Director Agency, Colliers International Netherlands;
Ms. Merel Laroy
,
Marketing & Sales Manager, SkyNRG

14:00

Depart to Schiphol Airport

14:30

Schiphol Airport & Airport City

Location: Schiphol Headquarters: Evert van de Beekstraat 202, 1118 CP

Schiphol
Speaker:
Mr. Maurits Schaafsma
, Urban Planner
Take Away: Schiphol has emerged as one of the leading airport cities in the
world, which boasts over 500 global firms including Microsoft. Hear from one
of its top urban planners on how the airport and airport city has become such
a major hub for international business

Updated 13-May-15

15:30

Depart for Menzies

16:00

Expeditors visit + tour of Menzies

Location: Menzies Warehouse: Anchoragelaan 50, 1118 LE Schiphol
Speaker:
Mr. Wissam Madi,
District Manager, Expeditors;
Mr. Garcia Sanz
,
Commercial Manager, Menzies
Take Away: Visit with a local company to learn about why they are located at
Schiphol Airport. Then an exclusive tour of Menzies facilities

18:00

Return to Hotel

Evening Free
Wednesday, May 20, 2015 (AMSTERDAM - BRUSSELS)
BREAKFAST
on your own at the hotel
7:30

Depart for Eindhoven by bus

9:30

DAF Trucks Visit

Location: DAF Trucks HQ: Hugo van der Goeslaan 1, 5643 TW Building D06
Speakers:
Mr. Rob Appels
, Director of Corporate Communications and
Mr.
Harry Wolters
, Director of Operations
Take Away: DAF Trucks, owned by PACCAR, is one of the leading truck
manufacturers in the world. Private tour of their factor operations and
experience center while learning about their manufacturing processes and
sustainability initiatives

11:45

Depart to High Tech Campus

12:00

LUNCH
with Brainport Industries
Location: High Tech Campus 1, 5656 AE Eindhoven
Speakers:
Mr. Staf Delpa
, Deputy Mayor of Eindhoven;
Mr. Joep Brouwers
,
Vice Director of Brainport Development;
Mr. Cees Admiraal
, Director, High
Tech Campus Eindhoven
Take Away: Visit Brainport Industries, a technology breeding ground for
innovation that is responsible for generating 37% of all patents registered in
the Netherlands

13:30

Depart for Brussels

15:30

Arrive Crowne Plaza Brussels Le Palace

Location: Rue Gineste 3, 1210 Bruxelles

16:15

Depart for Microsoft

16:30

Briefing with U.S. Embassy + Microsoft tour

Location: Microsoft Innovation Center - rue Montoyer 51, 1000 Brussels
Speakers:
Mr. Maciej Surowiec
, Manager of EU Institutional Relations,
Microsoft;
Mr. James Fluker
, Senior Commercial Officer, U.S. Dept. of

Updated 13-May-15
Commerce;
Mr. Tim Richardson
, Political-Economic Counselor, U.S. Dept. of
Commerce
Take Away: Overview of Brussels economic and political climate; learn about
Microsofts latest innovations
17:45

Depart for Reception

18:00

Reception with US Mission to EU

Location: Belgian Comics Musem: Rue des Sables 20, 1000 Ville de Bruxelles
Speaker:
Mr. Brian Moran
, President of Boeing EU & NATO, Boeing
The Honorable John F. Sammis
, Deputy Chief of Mission, U.S. Mission to the
European Union
Take Away: Learn U.S. perspective on EU issues and initiatives

20:00

Return to hotel

Thursday, May 21, 2015 (BRUSSELS)

BREAKFAST
on your own at the hotel
8:30

Depart for EU Commission

**Bring Passport**

8:50

Arrive EU Commission, security-check

9:10

European Union Commission

Location: Building Charlemagne, Rue de la Loi 170, B 1040 Brussels
Speaker:
Mr. Rupert Schlegelmilch
, Director of Services and Investment,
Intellectual Property and Public Procurement, DG Trade, European
Commission
Take Away: Learn more about the latest trade negotiations with the
Transatlantic Trade and Investment Partnership agreement

10:30

Data Protection Program

Location: Building Charlemagne, Rue de la Loi 170, B 1040 Brussels
Speaker:
Mr. Bruno Gencarelli
, Head of Unit Data Protection/Directorate
general Justice and consumers
Take Away: Data Protection is a hot issue in both North America and Europe.
Discover Europes approach and how it differs with our own

11:30

Depart for Lunch

11:45

LUNCH
Location: Belgium's Permanent representation at the EU
61-63 rue de la Loi, Brussels
Speaker:
Ms. Ute Kallenberger
, Head of Inspections, European Data
Protection Supervisor;
Mr. Steve Crown
, Vice President & Deputy General
Counsel, Microsoft

13:45

Arrive NATO, security-checks

Updated 13-May-15
*Must leave all electronics on the bus*
14:00

NATO Visit
Location: NATO HQ: Lopold III, 1110 Brussel, Belgium
Speaker:
Mr. James Fluker
, Senior Commercial Officer, U.S. Dept. of
Commerce;
Mr. Ira Bel
, Senior Commercial Specialist, U.S. Dept. of Commerce;
Mr. Andrew Castro
, United States Representative NATO Budget Committee,
U.S. Dept. of State;
Col. Dean King
, Office of Defense Cooperation, U.S. Dept.
of Defense;
Mr. Steve Janis
, Project Manager new NATO HQ, NCIA, NATO;
Robert Bell
, Senior Civilian Representative, Secretary of Defense in Europe
Take Away: Learn about NATOs procurement processes and cyber security
initiatives

16:00

Depart to hotel

17:40

Depart for Dinner

18:00

Networking Dinner
Location: U.S. Ambassador to Belgium Residence: Rue Zinner 2, Zinnerstraat
Speaker:
Ambassador Denise Bauer
, U.S. Ambassador to Belgium
Ms. Cecile Jodogne
, State Secretary of the Brussels-Capital Region
Take Away: Matchmaking dinner with Brussels business, government, and
education leaders

20:30

Return to Hotel

Friday, May 22, 2015 (BRUSSELS)

5:50

Depart hotel for Airport

6:10

Arrive Brussels Airport

8:10

Depart Brussels for Amsterdam, KLM 1722

10:00

Depart Amsterdam for Seattle, Delta 143