421st CCC meeting held on 31st March 2015

Complaints Upheld against the T. V. Commercials

C.NO.

ADVERTISER
PRODUCT
Ralson (India)
Limited
(Ralco Tyres)

MEDIA /
DATE
Bindass
channel

C.7821

Wipro
Enterprises Ltd
(Santoor Hand
Wash)

Z Cinema
(17/2/2015)

Claim Objected to: To be enriched with natural

protective oils that kills germs.

C.7822

GlaxoSmithKline
Consumer
Healthcare Ltd
(Horlicks Lite)

Prarthana
(25/2/2015)

Claim Objected to: To have anti-oxidants and high

protein which protects body from cell damage.

C.7823

Cavinkare
Limited
(Spinz Sun Tan
Remover)

Gemini
Music
(28/2/2015)

Claims Objected to:

To remove sun tan in 5 minutes
Has no bleach

C.7816

COMPLAINT

DECISION

Complaint:
The advertisement shows triple seat on a bike and the pillion
riders without helmets. This is a punishable offense and
promotes unsafe practices.

The CCC viewed the TVC and

considered
the
Advertisers
response. The CCC concluded that
the visual of pillion riders shown
without wearing helmets on a two
wheeler promotes an unsafe
practice. The TVC contravened
Chapter III.3 of the ASCI Code.
The complaint was UPHELD.
The CCC viewed the TVC and
considered
the
Advertisers
response. The CCC concluded that
the claim in the TVC, To be
enriched with natural protective oils
that kills germs and visual
depiction of the germ kill effect of
the product, was not substantiated
with the evidence of product germ
kill efficacy. The TVC contravened
Chapter I.1 of the ASCI Code. The
complaint was UPHELD.
The CCC viewed the TVC and
considered
the
Advertisers
response. Advertiser has derived
references from published literature
for individual ingredients. The CCC
concluded that the claim, To have
anti-oxidants and high protein which
protects body from cell damage,
was not substantiated with proof of
cell damage protection efficacy in
in-vivo situation for the product.
Also, the duration of the supers in
the TVC were not for 6 seconds on
the screen. The TVC contravened
Chapter I.1 of the ASCI Code and
the ASCIs Guidelines for Supers.
The complaint was UPHELD.
The CCC viewed the TVC and
considered
the
Advertisers
response. The CCC concluded that
the claims in the TVC, To remove
sun tan in 5 minutes, Has no
bleach, were not substantiated
adequately with details of the active
ingredient and technical rationale
for the product effect. The TVC
contravened Chapter I.1 of the
ASCI Code. The complaint was
UPHELD.