medications alleviates the audience with a wave of emotion and relief. Not only does it appeal to the heart, but it appeals to the brain with an inartistie proof, in this case, a statistic. Finally, it also builds credibility since this reliable organization is “working with community leader in more than 75 countries to make sure that coral reefs have a fighting chance to survive and thrive into the future.” In comparison to the non-news advertisement, the “Nature Saves Lives” campaign utilizes more thetorical devices, therefore leaving a stronger influence on the audience. Overall, both ads do a great job conveying a compelling message to the reader of each magazine. By understanding and applying thetorical devices and the “Soapstone” method, one can dig deep into the world of advertisements.