Customer mapping for Marutis current products

Commercial
Use

Government
Defense

Personal Use
Income Profile

Annual
Income <
INR 6 Lacs

SUV

Annual
Income
INR 6 - 12
Lacs

Sec Segment

Annual
Income >
12 Lacs

Sec A

Sec B

Owner Profile

First Time
Buyer

Family Profile

Existing
Car
Owners

Single
member

Family
size:2 - 4

Family
size:4 - 6

Gypsy

CUV

XA Alpha

MUV

Ertiga Petrol

Ertiga Diesel

: High Significance
: Low Significance
1

Maruti looks to fill those white spaces with 3 new SUVs, 2 new CUVs,
and 1 MUV upgrade to cater to SEC A and SEC B customer segments
Commercial
Use

Government
Defense

Personal Use
Income Profile

Annual
Income <
INR 6 Lacs

SUV

Annual
Income
INR 6 - 12
Lacs

Sec Segment

Annual
Income >
12 Lacs

Sec A

Sec B

Owner Profile

First Time
Buyer

Family Profile

Existing
Car
Owners

Single
member

Family
size:2 - 4

Family
size:4 - 6

Gypsy

YBA Compact

Vitara 2015

Jimny

CUV

XA Alpha

SX4 Cross

MUV

Ertiga

: High Significance
: Low Significance
2

Technology Innovation

Company launched advanced K series engine which are in compliance with future emission norms.

The K-series engines were first introduced in India in 2008 in compact car A-Star.

The series also power alternate fuel (CNG and LPG) vehicles offered by the company besides popular compact
sedan DZire and multi purpose vehicle Ertiga.

Maruti Suzuki will introduce Idling-Stop technology in hatchback segment in India to improve fuel efficiency and
will reduce the amount of time the engine spend idling

Wagon R is likely to be the first model to get the Idling-stop technology in the country and the system will help
the model to get an improved mileage of about 2-3kmpl than the current offering.

Maruti launching new technologies like booster jet engine and SHVS mild hybrid to boost fuel efficiency

The technology is expected to be deployed in the forthcoming car like iK-2 and iM-4 cars

Introduction of SmartPlay system includes 7-inch TFT touchscreen display, integrated navigation with voice
commands, voice recognition and USB, Aux and Bluetooth connectivity.

Maruti's SX4 S-Cross, premium hatchback YRA and compact SUV YBA are expected to come with the
SmartPlay system.

Other initiatives include changes in engine hardware to improve thermal efficiency, changes in engine calibration
and reducing frictional losses

Source:
1.
http://
www.thehindubusinessline.com/companies/announcements/others/maruti-suzuki-to-partner-with-punjab-government-to-set-up-32
-driving-training-institutes2.
http://www.thehindubusinessline.com/companies/maruti-kseries-engines/article6312347.ece
3
3.
http://m.autocarindia.com/Article.aspx?CIID=394428&type=News

Process Innovation at maruti Suzuki

Updated

Process Innovation
Maruti Suzuki introduced Android-based applications at workshops and service stations to improve vehicle service

processing
Maruti Suzuki implemented SIEMENS PLM software for Project Lifecycle Management to improve and reduced

Engineering change notice time by 50% and also reducing no of ECN errors and provide platform for faster Vehicle
development

Market innovation
Maruti Suzuki launched Maruti finance to offer financial services like finance and extended warranty coverage for its

portfolio of products
Maruti Suzuki is working closely with government on policy framework for hybrid and electric cars
Maruti has now decided to rely heavily on Big Data for all market estimations and future product launches

Maruti Suzuki is collaborating data from online sources which includes social media and offline sources like dealership data to
target customer on real time basis
Factory fitted CNG : During recession time, maruti plan to ragain its eroding market share and sales by introducing CNG

version of its popular models Alto,Wagon-R,Eeco with factory fitted CNG version
This provides advantage in terms of reduction of carbon monoxide and vehicle fuel economy
Maruti Suzuki India Ltd (MSIL), sold a total of 62,996 factory-fitted CNG vehicles in FY 2014-15, a 23-per cent rise over
the previous year.

Source
1.http://www.mydigitalfc.com/news/maruti-mulls-new-engines-boost-mileage-913
http://www.carblogindia.com/maruti-cng-cars-launched-price-in-india/
http://articles.economictimes.indiatimes.com/keyword/hybrid-vehicles
Company Website
Primary Interviews
4