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  • Class Preparation For General Electric (April 3)

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    General Electric underwent significant changes to its strategic management approach over several decades led by different CEOs. Under Cordiner, Borch, and Jones from the 1950s to 1981, GE pursued diversification across many businesses, established structures to implement strategies, and allocated resources through strategic planning. Welch later introduced criteria for exiting underperforming businesses and changed GE's strategic planning process. Imelt continued evolving GE's strategy by selecting new business lines building on approaches from prior leadership.

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    General Electric underwent significant changes to its strategic management approach over several decades led by different CEOs. Under Cordiner, Borch, and Jones from the 1950s to 1981, GE pursued diversification across many businesses, established structures to implement strategies, and allocated resources through strategic planning. Welch later introduced criteria for exiting underperforming businesses and changed GE's strategic planning process. Imelt continued evolving GE's strategy by selecting new business lines building on approaches from prior leadership.

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    18 views1 page

    Class Preparation For General Electric (April 3)

    Uploaded by

    bodong408
    General Electric underwent significant changes to its strategic management approach over several decades led by different CEOs. Under Cordiner, Borch, and Jones from the 1950s to 1981, GE pursued diversification across many businesses, established structures to implement strategies, and allocated resources through strategic planning. Welch later introduced criteria for exiting underperforming businesses and changed GE's strategic planning process. Imelt continued evolving GE's strategy by selecting new business lines building on approaches from prior leadership.

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    Class Preparation for General Electric (April 3)

    a) Describe the evolution of General Electric's approach to strategic management under Cordiner,
    Borch and Jones from the 1950s until 1981, detailing and critically evaluating the following:
    (i)
    Concept of strategy (encompassing GEs many businesses)
    (ii)
    The structure used to implement the strategy
    (iii)
    What did strategic planning/thinking consist of?
    (iv)
    How did the firm allocate resources?
    (v)
    Results
    b) What do you think of Welch's 3-circles, including the criteria for deciding to exit businesses?
    c) Describe and evaluate how Welch changed the strategic planning process at GE.
    d) Consider the description of GEs evolution under Jeff Imelt (WSJ article). Does his approach to
    selecting business lines follow from his predecessors?

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