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Dominicanos USA
Latinovations/ Dewey Square Group
March 10, 2015
2015 Dominicanos USA Website Renovation

Dominicanos USA has chosen the web links below as a general idea of what they would prefer the renovated
DUSA website to look like. The updated site will consist of new tabs, drop-down menus for different segments
of each category, and other features that will assist with the overall organization of the current website. The new
design will enable a reader-friendly desktop and mobile version of the website. At the end of this report, you
will find pictures that will provide you with a visual of what DUSA aims the website to look like.
Registration to vote example: http://www.rockthevote.com/
Know your poll location example: http://nyc.pollsitelocator.com/Search.aspx
Staff option example: http://www.mifamiliavota.us/board_of_directors
Overview: Menu/Tab layout
Below are the preferred tabs for a menu layout as determined by DUSA staff
Front Page: Opt-In Box
About Us: Main information
Who we are
Staff Directory (with picture bios)
Referrals (Partners such as immigration services)
Our Stories
Voter Corner
New Registrant (info such as qualification to register to vote)
Polling Locator
Events
Media
News (current events and important news about the community)
Press (Earn and paid media)
Blog (potential front page)
Gallery (new name of the original media section)
Join Us
Volunteer
Jobs
Office Locator

Front Page
The front page of the Dominicanos USA website should direct all visitors to an opt-in box that will enable them
to register immediately, similar to Rock the Votes opt in box (pictured at the end of report). Once viewers have
opted out of the box, the front page they will see will be the About Us: Main Information page informing
visitors on Dominicanos USA and its efforts.

About Us: Main Information

Who we are

Dominicanos USA (DUSA) is a non-profit and nonpartisan organization that empowers Dominican-Americans
in the United States by registering, educating and mobilizing them to go out and vote. DUSA was founded in
2013 by a group of Latino leaders seeking to engage a growing population of Dominican Americans eager to
participate in our countrys electoral process. DUSA is fundamentally committed to civic engagement and
empowering all Latinos in our community to have a meaningful stake in our countrys political process. As a
result of our cutting edge technology and culturally relevant methodology, we are the first ever DominicanAmerican voter model to yield more than 49,000 registered voters in the U.S.

Staff Directory (pictures needed for bios)

JORGE MURSULI
NATIONAL DIRECTOR, DOMINICANOS USA
New York Office
EDUARDO CUESTA
NY DIRECTOR, DOMINICANOS USA
Eddie has a Bachelor of Arts degree in international studies from the City College of New York (CUNY).
Recently, Eddie was hired as the student recruitment strategist for academic programs at the Joseph S. Murphy
Institute for Worker Education of the School of Professional Studies at the City University of New York. He is
currently pursuing a Master of Arts degree in urban studies at the School of Professional Studies.
Dairanys Grullon
NY ORGANIZER, DOMINICANOS USA
Dairanys graduated with a Bachelor of Arts degree in international studies from the City College of New York.
During her undergraduate years, her studies focused on development, culture and women studies. She has
always been an active participant and organizer within the New York City area, including her work with student
organizations such as Latino Honor Society at Borough Manhattan Community College and CUNY
Ambassador.
OMAR SUAREZ
NY ORGANIZER, DOMINICANOS USA
Omar graduated from Baruch College (CUNY) in 2012 with a Bachelor of Arts degree in political science and a
minor in economics. In 2013, Omar decided to try his hand at direct service provision by working as a case

planner with Graham Windham, a private non-profit child welfare agency servicing families and children in
need in the Bronx.
Rhode Island Staff
NATALIA ROSA-SOSA
RHODE ISLAND DIRECTOR, DOMINICANOS USA
Natalia has a Bachelor of Arts degree in English literature and a minor in economics from the University of
Rhode Island. She is passionate about positive changes in education and the overall strategic direction of urban
immigrant communities. Natalia has worked on several campaigns including State Senator Juan Pichardo, City
Council Woman Sabina Matos, and Mayor Angel Taveras.
ISSENIEL RODRIGUEZ
RHODE ISLAND ORGANIZER, DOMINICANOS USA
Isseniel has an Associates degree in business administration from the Community College of Rhode Island and
is pursuing his Bachelor's degree in business management, with a concentration in human resource
management, from Johnson & Wales University. Isseniels experiences span from political work for local
candidates to leadership duties for non-profit organizations.

Referrals (Partners such as immigration services)

Jorge cautioned use in the earlier social media plan about this section so we may have to work with him to
identify what Partners we list in this section. DUSA believes this can be added later.
Our Stories
Find the inspiration to write your own success story.
Dominicanos USA believes that greatness lies in all of us. We envision a future where Dominican-Americans
and Latinos will be fully embraced as stakeholders and decision makers in their own futures and the future of
our great nation.
Through our work, we encounter true leaders and champions of change within our community every single day.
We believe in celebrating the triumphs and strides already made by members of our community and will
therefore continue featuring the personal journeys and stories of the many Dominican-Americans making a
positive impact in their communities and the world.
Every path to success is different yet it is our hope that through these stories you may be inspired and
encouraged by their lives in order to write your own success story.

Voter Corner

New Registrant

Help us empower the Dominican-American Community: Register for your family. Register for your
community.
As of today, Dominicanos USA has registered more than 30,000 new voters in New York and in Rhode Island.
Our efforts have undoubtedly built upon the progress of other voter registration initiatives that seek to increase

Latino participation in local, state and national elections. While we are encouraged by the results of our efforts
thus far, we cannot afford to be complacent with these results until every eligible member of our community is
registered to vote.
By voting, you are ensuring a brighter future for all Dominican-Americans in the US. The time for action is
now.
Below, you can find information to help you, your family and friends throughout the entire electoral process.
Becoming a Registered Voter
For State of New York voter information, click here.
For State of Rhode Island voter information, click here.
Election Day Information
New York voter: Find your poll site by clicking here. To request transportation to and from your poll site, please
call (718) 664-2617.
Rhode Island voter: Find your poll site by clicking here. To request transportation to and from your poll site,
please call (401) 383-7955.

Polling Locator

Events (TBD: Pending DUSA Participation)

Possible Events
27th Annual Dominican Parade and Festival (Rhode Island)
The 4th Annual Dominican Film Festival (NY)
37th Annual New York Dominican Day Parade (NY

Media
News (includes the blog)
Press

 Gallery (formerly known as media)

Join Us

Volunteer
Through Dominicanos USA, young Dominican-Americans have the opportunity to be the architects of their
own future and the future of their communities. DUSA staff and volunteers are unequivocally committed to
elevating the voice of the Dominican American and Latino community. When our team goes into the
community, they approach their work with passion and tenacity to heighten our communitys political
representation. Their work reminds us that, DUSA is not just an organization for the community but of the
community.
We always need new volunteers to join our community to expand Dominicanos USAs critical efforts. Please
consider joining our familia in order to protect and enhance the future of every Latino in the United States.

Jobs (TBD: To be posted upon receiving job descriptions from DUSA)

Office Locator
New York Office
(718) 664-2617
475 Grand Concourse, Suite 232A
Bronx, NY 10451
Rhode Island Office
(401) 383-7955
107 Warwick Ave
Cranston, RI 02905

Donate (TBD: Pending consideration on Jorges behalf)

Website Visual Examples (click to enlarge)

About Us Staff

Staff

Web Front Page

Opt In Box