Professional Documents
Culture Documents
Ap Programme
Ap Programme
Ap Programme
Modul I:
6
Visual and Commercial space
(Visual MerchandiSing I, II and III,
Store Economy, Commercial
Merchandising, Store Design I)
Modul II:
6
Guidelines
(Retail Marketing, Store
Management, Store Economy
(cont.)
Modul III:
7
Strategic Analysis
(Retail Trends and Consumer
Behavior, Strategic analysis &
experience economy)
Electives 4 weeks
Innovation
Work placement
9 weeks
Work placement exam
Store Design 2
3D l
Product Knowledge
International Retail l
E-tailing l
HR ll
Communication l, ll
CRM
HR l
Final exam
15
Electives 4 weeks
Sustainability
3
1st year exam oral part
Electives
01.08.2014