os

e-


 , 
 
 
,  , 
 
      
         
            
  
:
o        

o 

o 
o  
o       

o 
o 

            
      
          
  
       
  

1.

e-business)
 ;

To   
  
      
:
: , 
         
 
        ,  
   

 :       
        
         


e-
e-

e-

e
e-

       ICT)    
             
urostat  ICT  
         
-   
          

           
  



80
60
h

20
0
E-MARKETING

E-OPERATIONS

E-COMMERCE

;

 

 
Eurostat   
 
 68   
  

1.2  e-business)

          
            
              


2013

2003

6,36

0,01


InternetLiveStats
ITU

1.2.


 
 

         
            
        

        
           
 




 
          
 
,  
           
           
        
          
 

1.3 
  
        
  
 



;



 

  



 





  - 

           








 , , 
          

:









 

 

  ,    ,    
       ,   
            
 ,        
   
 
         
  
 amazoncom 
            
              

:
           
 
 , 

        
    Jeff Bezos,  Amazoncom    
            

"         


 :
  
        
          
 
   ,        
           
   ,       
          
 

:
             
       -     
               
  
             
 
            
          
        
           


1.4 
           
             

           
    
           
      
 
 

 :
            

  

                
 , 
         

           
          

 
            
          
           
          
         
          
     


1.5 
  
           
         
          
          
    

 ,   
 
,          
  

        
          
 

             
            

 

8

,   
   
 
 
         
          

 
  
, 
             





 

  

1.6 
  



              

          



 
  




         
           
 



 
          


         
 
 


 : 

 :         

:   

          


   
            
 

             
       
          
 
  -       
 

 
             
          

 
  


              


            
         
           

           
 
           
   
             
  
,
  

10

            
             
            



 
  
         
   

     
   
   :          
            
  
 
 
 
            
 
 
 
          
            
        
  

11

2.  
       
 
 
 
           

  
   , , 

           

          
          
 
 
       
        , 
 e-mail,      
     ,    ,
 
  
 cookies 
 
          
          



         
 
            
 
, 
           



 

       
 

 

  

12

  


           
             
         
 ISP  SuperOnline Claranet -   Yahoo 
Google  
  

 
         

email      
URL 
            

 :
 
 
:           

:  
: 
:      

: 
            
            

        G      
  


2.2 :
             
 



13



-P







2.1
          
          
 
  
  E-mail
 , cookies 

   
           
            
       

   
 
  
     
        

Apples iTunes Store
       

 
             
          
         
           


     4P         
    product),  price),  promotion 
 place P        
  
p


 
            
 
 

          
 
          
 


          
           
            

         
          
          
  

         


(customization)  

Amazoncom        
  
          





:       
 

:         
           


  -     
 
  
         
 
              
  
Ticketmastercouk, Debenhamscom ebaycom     

             

  

ticketmaster

Debenhams

eBay
16

           
       
  

             
        
             
         
 

         


2.3 
 
  
 

x
x
x

x
x

       
         
     Google  Bing  
    ,    - 

  10
       
         10
  
  
      
IV
          
 

       
  
 

 

URL   
 

x
x
x

 
 e-mail      

 

     
              
wwwacunilicaliproductioncom 
             
wwwacunmedyacom


 

           

  
: 

  
       
         
        
 
 
-Mail:        
         
         
         
   -mail      
-mail  
 
e-mail 
         
         e-mail
  
e-mails   
 :         
           
          
  

18

    V 
 
 :   -  -   
             
 
   
 
 
 
             
        
         
        
 
             
         
           

V 

MSNAutos

 MSN
:
  
  
       ,    

:
        
links)         ,   
   
   
        
           
        
         
       
          
  ,        
    ) --  
         
            
           
    

2.5 
  
        
          
 
 e-mail 

20

           
   
  


:   -   


 :         


: 

:       


Humanlike Interface:        


 :        
.
      
           
         
            
          
       
 
   intelligentagents
product-brokering agents shopping bots,     
   
              
   Amazoncom      
  Amazon            
   
        

            
     


2.6 
         


         
 

21

 
         , 
          
           
 

 

  
        
         
, 
        
       
       
         
     
 

      


           


  
         
          
         
 animations   i),     
   
      


         


22

3.  -trade)
3.1 
  

             

           
          
   

            
       
        
 
         
,   
        

  

x







 







 

         
  

 
             
  
     


3.2 
          
             
        
 
23

          
        
          
        
       
     e-mail     
          
e-mail  
 email   
e-mail, , 
DI
 
          


     
 
    
 
               
 







 

 


             


  
         
 
 
            
 
 
            
          e-mail  
   ,      
          
             
        
            

      ,  

           ,
            
        
logistics        
      online    


3.3 
           
  
  
  
         
         
         
           
      
           
          
       
        
 
           
           
      
   
   ,       
        
      
 infomediary)     
,        


       
  
          

 Amazoncom 
 VIII 
Amazoncom          
  
         
  
 

  
            
          
         
         

        
         


  
           
          
          
         eBay 
storecom          



           Google   Yahoo,
          
           
           
         
MSNcom 
   Microsoft      
   
              
          
        
     ,
    
          




           
       Netzerocom 
   Internet,       
        
       eMachinescom   


26

M
           
            
         
  )          
 
  


         
 
         
  
Amazoncom 
       Amazoncom      



  
 
          

           
Facebook


3.4 
       ,  
        2 
 2     2    
2), 


          

        
  


         
            
,          
          extranets
   intranet     

    ,   
 
  
           
   ,      
          
        
     ,   
       
             
       
,          

 





         
           
            
eBaycomgittigidiyorcom 
intranet 


           



        
 
          
 ,  



        
 
      
         

         


28

3.5 

 

 : 
       

  


 
  :       
        
     e-mail,      
         
          
FAQs
: 

          ,
         

    :   

         
 
    :     

          
 
      
 
: 
   
           

     :   
 
          
         
        
         

              


x
x

    :     
          
         
          

   :      
         
 
:  
          
        

 : 
          
   
 
       ,
 



           
       

x

 : 
          
          

   :        
        
  
         
      

:           
         
         
         

30

:          
 ,     
        
 
:   
 

         
      
 
 

3.6 m -
          
         ,
          
            
,  
 
,   
           
CocaCola,           
   SMS      
SMS


 KevinDuffey     m-   
 
,-

  
 ,   
    Digi-Capital      , 
   2
           


31


>d/D^D'-Hill-Irwin, Boston ,
Massachusetts , 2000
-^dW,DEz
-102
E-commerce Models - >

E-commerce Tutorial - ->
April 2013
E-commerce Tutorial - design and development , Last

,WWWEz
/^E-12--1
,DW:<^-Business and e-D
Prentice-,E
:'<d/usiness-to-Business E-W,
E:
>&K/KtD:
DZDt
>s
Zd::-
^<-Dd^-tK
-
, an online tech dictionary for IT professionals and educators, providing
definitions to words, phrases and abbreviations related to computing and information

om 
-capital-reports-asia-as-dominant-player-mcommerceindustry-Digi-Z
Global Mobile Commerce Forum

32

 I
:








LANtE















33

 II
M-
Category Killer): 

         
            

mazoncom, googlecom
:
         
 

Ikeacom
 :   
     ,
 
eBaycom, debenhamscom, hepsiburadacom
 :          
        

Xeroxcom   -   

 :       
         
       

Ceridiancom
 - :        
         

SupplyChainBraincom

///

httpwwwdigitalbusinessgovaumarketing-tips     

httpwwwgetuwiredusSmall-Business-t-Marketingconducting-successful-webmarketing-campaigns
Smart Insights httpwwwsmartinsightscom     
 
Kaiser the Sage httpkaiserthesagecomseo-strategies-resources  
Jason Acidre       

httpwwwwebmarketingexpoinabout-web-marketing-expo





/s



:  

 

animation 

 

  

 


s

httpwwwwebcomcom  e-
httpwwwo-acom  online      

httpsforumsdigitalpointcom

httpwwwwebhostingtalkcom  

s/

 Amazoncom        Amazoncom

 
Amazoncom        CD  DVD 
       
         Amazoncom  
 
    Amazoncom    
    
   - Amazoncom      
  e-mail        
  
           
 Amazoncom 

x
x
x
x
x

- 
-  
        
 
-  

-   e-mail Amazoncom,    

- Amazoncom      
-  


36