Think Outside The Bottle Campaign

Think Outside
The Bottle
Campaign
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Think Outside The Bottle campaign, Facebook:/ThinkOutsideTheBottleLiverpool, TOTB: totbliverool@gmail.com, Allshire
Association: allshire8@gmail.com, Sources: www.tapwater.org, www.thewaterproject.org, www.wmaf.org.uk, www.ohyo.me
Contents
1. Overview .. 2
2. Allshire Association .. 5
3. Facts 6
4. Health 8
5. Manufacture of plastic
water bottles 11
6. Expenses of plastic water bottles. 13
7. Tap water . 14
8. Global water crisis .. 16
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Overview
TOTB campaign
I took a train to Liverpool. They were having a festival when I
arrived. Citizens had taken time off from their busy activities to add
crisp packets, empty cigarette boxes and carrier-bags to the other wise
bland and neglected landscape.
- Bill Bryson; Notes from the Small Island.
Do we really want Liverpool to be described and perceived this way in the World?
As concerned Liverpool citizens, we would like to draw your attention to a problem, which is
being neglected in our city and has crucial meaning for the future of our environment.
Nowadays, environmentally friendly solutions and society awareness about the destructive
effort on Planet Earth are being raised in every field of human activity.
The campaign let USAs state San Francisco to success in the fight against plastic waste. On
Tuesday 11th of March 2014, the State of San Francisco officially banned sales of plastic
containers below 21 ounces in public properties. It was not easy to fight with giants like Pepsi
or Coca Cola but San Francisco example shows that it is possible to win in a fight for better
future. It is easy to imagine scale of change which banning sale of plastic bottles would make
on environment of Merseyside area.
It is important to mention that before years 1990 no one was using plastic containers in any
form. This shows that the humanity was affected in negative way by civilization development.
People were able to function without plastic, using for example refillable glass containers, it is
just nowadays habit that we are all use to using plastic. Helping people realizing that small
changes such as resigning from using plastic bottles will help to save our ecosystem may have
great impact on the condition of area where we live.
Our main aim is to show people that tap water is healthy and by reducing the production of
plastic water bottles we can are helping the environment. It is clear we have already stepped
into the reality of severe damage to the planet through human consumption. The consumption
of bottled water is unnecessary and worse is a manufactured need. This mean that whilst it is
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a product identified by corporations in order to increase their profitability, it disregards the

negative consequences to the environment. it disregards the negative consequences to the
environment. Creating and transporting plastic bottles has a huge carbon footprint, and TOTB
intends to highlight and challenge the need for this.
M. Gandhi used to say: "There is enough water for human need but not for human greed".
Water is a human right and it should not be used for any income. Unlike soft drinks or juice,
water is a beverage that is available to the public at home and in public spaces, essentially for
free. TOTB wants the peoples of Liverpool public to regain access to this everywhere and bring
back drinking water fountains in Liverpool.
Another reason is that corporates are manipulating customers for many years and bottled
water manufacturing profiting from something what is a public resource.
In addition, the reason we focus on plastic bottles is primarily environmental--creating and
transporting plastic bottles has a huge carbon footprint, and we wanted to highlight and
challenge that.
Being committed to the future of Liverpool the Think Outside the Bottle campaign would help
to save Merseysides environment in both the short and long-term. The aim is to create a
snowball effect:
Getting citizens more aware of the problem of plastic bottles and their impact on nature will
reduce the amount of littering in the streets and parks of Liverpool. Once the city is cleaner the
national and international image will be improved. This would show Liverpool again as in the
forefront of social and environment initiatives.
Indeed Liverpool has a great history of being first in campaigns this kind such as the first city to
implement the smoking ban in public places in 2010. Now, Liverpool could be the FIRST city to
ban the sale of plastic water bottles up to 0.6l in the UK.
We think it is the time to protect Merseysides environment and we encourage help to make
Liverpool an even better place to live, for us all and the generations to come.
Think Outside the Bottle Team,

Sebastian, Pauline, Natalie.
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Allshire Association
We are Allshire Association. We are proud inhabitants of the City of Liverpool. As members of Liverpool
community we are concerned about natural environment of area where we live.
Allshire Association is a non-profit organisation who was established from more than six years in
Liverpool. During this time we have been mostly working and helping minorities in Merseyside. For
whole this time we have been concentrated on the small part of community, individuals in need and
those, who like on the outskirts of the community, have so much to effort. We are proud of our previous
achievement, like creating Community Archives, taking care for the environment but also collecting
money for children in need.
Our attitude and engagement was noticed by Heritage Lottery Fund which helped us to realize one of
our projects.
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FACTS
TOP 3 REASONS TO THINK OUTSIDE THE
BOTTLE
It is good for the environment,
It is good for your institutions budgets,
It is good for our public water system.
FACTS
Roughly 70 percent of an adults body is made up of water.
Producing plastic bottles emits 2 million tonnes of CO2 into the atmosphere every year - thats
equal to 300,000 London buses!
Every year we throw away enough plastic bottles to circle the world over 1000 times. The
majority go to landfills taking centuries to decay!
30% of bottled water sold in UK supermarkets is reprocessed tap water. Using Thames water
as an example, yes: 80% of our water in the capital comes from storage reservoirs connected to
the Thames and its tributary, the River Lea, so a proportion of the flow is from sewage
treatment works. However, given the level of dispersion and the high level of treatment, the
recycled-sewage aspect is nothing more than a foul idea.
Water coming from UK taps is the most stringently tested in the world, Professor Paul
Younger, of Glasgow University, told the site.
According to AlterNet, multinationals like PepsiCo, the Coca-Cola Company and Nestl make a
combined 74 billion each year from selling bottled water worldwide
From a safety and price perspective, tap water is better for you.
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The average person in the Europe buys 85 bottles of mineral water a year. A typical UK local
authority disposes of up to 10 million bottles a year at great cost to tax payers. Last year,
humans worldwide threw away 5,000 bottles a second - 150 billion bottles a year.
Clean water is a human right and not a commodity to be bought and sold,
Around the globe, there is a need to invest in public water systems to give access of clean water
to everyone, especially as water scarcity threatens the lives of millions of people every day,
Business Insider estimates that bottled water production uses 17 million barrels of a oil per year
and requires triple the amount of water to make a bottle as it does to fill it.
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Health
How do I know my tap water is safe?
Independent tests show UK tap water is among the safest in the world. It undergoes hundreds of
taste tests every year, and is checked 30,000 times a year for chemicals and bacteria. The Drinking
Water Inspectorate (DWI) reported a 99.96% compliance with standards by UK water companies in
2010.
The DWI independently regulates all water companies in England and Wales. The DWI acts on behalf of
the Secretary of State for the Department of Environment, Food and Rural Affairs (Defra) and the
National Assembly for Wales. The DWI was set up in 1990 following the privatisation of the water
industry and is tasked with assessing the wholesomeness of water supplies. The DWI also undertakes
technical audits of water suppliers to examine all aspects of water quality, treatment and monitoring. In
addition, the DWI requires each water supplier to submit quality data on a monthly basis for scrutiny.
Where necessary, the Inspectorate can require a company to implement schemes to improve water
quality, and will monitor their progress.
Isn't bottled water safer than tap water?

No, not necessarily, the Natural Resources Defense Council (NRDC) conducted a four-year review of the
bottled water industry and the safety standards that govern it, including a comparison of national
bottled water rules with national tap water rules, and independent testing of over 1,000 bottles of
water. Their conclusion is that there is no assurance that just because water comes out of a bottle it is
any cleaner or safer than water from the tap. And in fact, an estimated 25 percent or more of bottled
water is just tap water in a bottle sometimes further treated, sometimes not.
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Is fluoride added to my tap water?

Fluoride is added to some tap water supplies (not all). The decision on whether to add Fluoride is down
to your Local Strategic Health Authority. You can contact your local water supplier to find out what their
policy is. Fluoride occurs naturally in soils and rocks and can therefore be found in raw water. In actual
fact, many bottled waters also have low levels of Fluoride. Bottled water companies are required to
state this on their labels but it has been found that many bottled water companies don't state the level
of Fluoride in their water (e.g. Buxton).
Isn't bottled water better for you than tap water?

No. The British Nutritional foundation found that bottled water was no better for you than tap water.
The French senate actually advises people who only drink bottled water to mix up their brands because
all of the minerals found in bottled waters can be damaging to your health in high doses. In the US a
study found nearly 38 different contaminants in 10 brands of bottled water.
Children obesity
An overwhelming 33% and 25% of girls and boys, respectively, are said to be obese and to cost the
country an astounding 2 billion annually. One argument is that young children arent drinking enough
water, turning to unhealthy alternatives such as sugary drinks that they consume on a regular basis.
School beverages, particularly sugar-laden soda and sports drinks sold in vending machines, have come
under increasing fire from nutrition-advocacy groups such as CSPI.
Obesity rates among children aged 6 to 11 have more than doubled in the past 20 years, according to
the Centers for Disease Control and Prevention. A 2006 study by Harvard nutritionists found sugarsweetened beverage consumption is linked to higher body weight among adolescents.
"If they go from sugar beverages to clean tap water, you get a public health home run and
environmental home run." said Kelly Brownell, director of the Rudd Center for Food Policy and Obesity
at Yale University.
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Ohyos campaign
A campaign run by free water sourcing charity Find-A-Fountain and collapsible bottle manufacturer
Ohyo is changing attitudes to tap water, with positive implications for children's health and the
environment. The campaign has proved that taste is not an obstacle to choosing to drink tap water as a
majority of school children that took part in blind tastings were found to prefer plain tap water to
bottled.
Interim results from the participating schools indicate that 25% of pupils liked bottled water; 25%
filtered water, while an overwhelming 50% preferred plain tap water. The test showed school children
that they can save the environment and their pocket money by choosing to refill their water bottles
every day, instead of buying bottled water.
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Manufacturing
How much does bottled water cost compared to tap water?
Thames Water calculates that its tap water costs around 0.097p a litre or around 1p for a bucket of
water. Bottled water costs on average 500 times more than tap water, the equivalent of paying
1,500 for a pint of beer or glass of wine.
The UK consumes 18 billion plastic bottles each year, and since only a quarter of these are recycled this
means 38 million plastic bottles end up in landfill every single day!
What happens to the plastic bottle once we are done with it?
Most end up in the wheelie bin destination either: Landfill (CHINA or INDIE) - a finite resource which is
rapidly becoming exhausted, is unsustainable, costly and where the empty bottles will stay buried for
millennia. Or increasingly they will be sent for incineration - leading to more pollution and more CO2.
Only about 1 in 4 water bottles actually end up being recycled.

Sadly all too many bottles never really die they somehow end up in the sea floating around until they
are washed up on a beach somewhere for you to moan about on your holiday!
How long do plastic bottles take to decompose?

Three quarters of all plastic bottles end up in landfill where they can take up to an incredible 450 years
to decompose.
What percentage of plastic bottles are recycled?

Only 25% of plastic bottles are recycled. That means three out of four end up in landfill, around 14
billion per year.
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What it takes to make the plastic bottle?

The oil used to make the bottles, the pumping and transportation of the water, and the disposal of the
water bottles, 80% of which are not recycled, creates up to 1.5 million tons of plastic waste per year
according to researches, majority of plastic bottles unfortunately can be found on the alleys of Liverpools
parks.
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Expenses
How many bottles of water are sold in the UK each year?
In 2010 UK consumers each drank around 33 litres of purchased bottled water - whether it was fizzy,
mineral or just purified tap water under a different name. The market for bottled water in the UK alone
has grown to over 2 billion litres a year and is worth around 1.44 billion.
Worldwide bottled water consumption is estimated at over 155 billion litres a year, enough water to fill
62,000 Olympic swimming pools.
Did you know 30% of bottled water sold in UK supermarkets is tap water?
Thirty percent of bottled water sold in UK supermarkets is actually just tap water, usually under
names such as table water or Scottish water etc.
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Tap water
I never drink tap water; think again!
Ice
Everybody likes ice in their drinks but are you aware that the ice making machines in pubs, cafes and
restaurants are plumbed into the mains? Yes, tap water.
Frappes
Those fancy iced fruit frappes from your local coffee house chain, that you pay around 3.00 each for,
are made from 90% tap water (sorry ice!!) and cost the coffee house 0.01p for the water, and around 5p
for the juice.
Tea and coffee

Do you really think that they serve you spring water?
Alcoholic drinks
Sorry to admit this but plain ordinary tap water.
Soft drinks
Please read the label unless it says mineral water or spring water then it has to be tap water. And lets
face it, if they can sell you bottled water for 1.20 and soft drinks for 1 it has to be tap water.
Cooking
If you are using bottled water for cooking then the money you are spending would be enough to put a
deposit down on two houses.
Salads
How do you wash yours?
Washing the kids

Tap water used during bathing, washing and showering is absorbed through the skin.
Cats and dogs

They also love drinking tap water.
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Supermarket water
If tap water was so bad for you then why do supermarkets bottle it and sell it back to you? Thirty
percent of bottled water sold in supermarkets is tap water, usually under names such as table water or
Scottish water or similar.
Brushing your teeth

If you are not convinced that tap water is healthy for you, think about it next time you brush your teeth.
Each time you or your children brush your teeth you absorb or drink tap water.
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Global Water Crisis

Over 1 billion people lack access to clean, safe affordable drinking water.
By 2025 two-thirds of the worlds population is predicted to lack access to water.
The World Bank has predicted that the wars of tomorrow will be fought over water.
The problem is exacerbated by global warming which is spreading droughts.
Clean, safe drinking water is scarce. Today, nearly 1 billion people in the developing world don't have
access to it. Yet, we take it for granted, we waste it, and we even pay too much to drink it from little
plastic bottles.
Water is the foundation of life. And still today, all around the world, far too many people spend
their entire day searching for it.
Approximately 3.5 million people die each year due to inadequate water supply, sanitation and
hygiene.
Today only 67 percent of the worlds population has access to sanitation.
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Access to sanitation, the practice of good hygiene and a safe water supply could saves the lives of
1.5million children a year.

The treatment of wastewater requires significant amounts of energy, and demand for energy for
treatment is expected to increase globally between 2006 and 2030 by 44%.
Today, up to 90 percent of wastewater in developing countries flows untreated into rivers, lakes and
highly productive coastal zones, threatening health, food security and access to safe drinking and bathing
water.
Industry dumps an estimated 300 400 metric tons of polluted waste in waters every day.
Climate change impact

Many of the most profound and immediate impacts of climate change relate to water.
Since 1900, more than 11 million people have died as a consequence of drought.
More than two billion people have been affected by drought, more than any other physical hazard.
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Doonesbury Cartoon- December 6, 2007
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Think Outside The Bottle Campaign

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Think Outside

a product identified by corporations in order to increase their profitability, it disregards the

Think Outside the Bottle Team,

Isn't bottled water safer than tap water?

Is fluoride added to my tap water?

Isn't bottled water better for you than tap water?

Only about 1 in 4 water bottles actually end up being recycled.

How long do plastic bottles take to decompose?

What percentage of plastic bottles are recycled?

What it takes to make the plastic bottle?

Tea and coffee

Washing the kids

Cats and dogs

Brushing your teeth

Global Water Crisis

1.5million children a year.

Climate change impact

Doonesbury Cartoon- December 6, 2007

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