CORPORATE SOCIAL

RESPONSIBILITY

Dr. Mohammad Sohail Yunis

CSR

Bowen
The obligations of businessmen to pursue
those policies, to make those decisions or to
follow those lines of action, which are
desirable in terms of the objectives, and
values of our society (1953, p.6).

CSR

Drucker (1954)
It (business) has to consider whether the
action is likely to promote the public good, to
advance the basic beliefs of our society, to
contribute to its stability, strength, and
harmony (Drucker 1954, p. 388)

CSR

Case Against CSR-- Levitt (1958)

Friedman (1960)

Use its resources for profit

Engage in activities for profit
Increase its profits
Within rules of the game (1970)

CSR

Case Against CSR (cont.)

CSR money reduces shareholder profit

Is it what stockholders want?
Consumers paying for it
Separation
church/state
corporate/state

CSR

Supremacy of CSR in the US (70s)

Inner Circleproducts & jobs
Intermediate Circleenvironment, hiring, safety
Outer Circleevolving

Business Roundtable Statement on CSR

Economic/Social responsibilities are compatible
ALL CORPORATE RESPONSIBILITIES ARE
INTERWINED
CSR

Supremacy of CSR in the US (70s)

The Committee of Economic Development
(CED)
Profit and growth
Social expectations.
Natural environment

CSR

Basic Elements (causes) of CSR

80s
Market forces
Mandatory programs
Voluntary Social Programs

CSR

90s and 20s

Globalisation and Contextualization

CSR