2011 Anna University Chennai M.B.

A Marketing
Management MBA 3rd semester Anna University, subject
name-Advertising and sales promotion , subject code571074 Question paper
MBA DEGREE EXAMINATION , NOVEMBER/DECEMBER 2011
571074-Advertising and sales promotion
PART A(10*2=20)
1.Define Advertisement.
2.list out the types of Ad Agencies
3. what is meant by reach?
4.write a note on media scheduling
5.state the importance of sub-headline
6.explain about story board
7.define sales promotion
8.explain the pull strategy in sales promotion
9. what do you mean by POP display?
10.what is co-branding?

PART-B(5*16=80)
1.(a) describe briefly the various social, economic and legal implications of advertising.
(or)
(b) what is an ad campaign? explain how you will plan an Ad campaign selecting a product of your
interest.

2. what is meant by media plan? describe in detail the steps in developing a media plan.
or
enumerate the advantages and disadvantages of different types of media.

3. discuss the different elements of print advertising in detail.

or

what is advertisement effectiveness? explain the various methods of measuring advertising

effectiveness.

4."without advertisement and sales promotion reaching the consumer becomes a dream"comment and discuss.
or
enumerate the advantages and disadvantages of different sales promotion tools and techniques.

5. elucidate in detail the sales promotion planning process

or
discuss two promotion tools you will recommend for each of the following products. give reasons
i)Refrigerator
ii)Beauty parlour
iii) Branded table salt
iv)Coffee