Exam recap

Sorin Anagnoste, PhD

Academia de Studii Economice

Syllabus for FBE

1. Introduction
2. External environment of an organization and its stakeholders
3. Types of organizations
4. Steps for setting up a company
5. Organizational structures (AT Kearney presentation)
6. Branding (guest speaker Paul Markovits)
7. Marketing
8. Human resource department
9. Sales department (AT Kearney presentation)

10. Management functions - today

11. Production, acquisition and logistics (AT Kearney presentation)
12. Accounting, finance and investments
13. Controlling function within an organization Other departments

14. Exam recap

Academia de Studii Economice

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Timing
Exam: 07:30 8:30 (1h)

Location:
Amfiteatrul 2

Address: 2-4 Caderea Bastiliei street

Exam type: 5 open questions
Final grade: 60p (exam) + 30p(s) + 10p

Attention! >= 30p of final exam

Results: on your personal page in 2-4 days

Academia de Studii Economice

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Example of exam questions

1. How do autocratic, democratic and laissez-fair leaders differ?
2. How do incentive programs encourage employees to be more
productive, innovative, and committed to their work?
3. How does cost-based pricing differ from the price-based pricing?
4. Explain the role of Public Relations in marketing.
5. Highlight the distinguishing features of common stock, preferred
stock, bonds, and mutual funds
6. Discuss the relationship between corporate social responsibility and
profits.
7. Outline activities the government and businesses are undertaking to
improve the environment.
8. Highlight six causes of team conflict and three styles of conflict
resolution
9. Distinguish among JTI, MRP and MRP II. (MRP Material
Requirements Planning; MRP II - Manufacturing Resource Planning)
10. Cite three options management can exercise when negotiations with
a union break down
11. Discuss 6 key factors that marketers should consider choosing
distribution channel.
12. Distinguish between the two main types of sales promotion and give
at least two examples oh each.
Academia de Studii Economice

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