Ikea launched its "Tidy Up" advertising campaign in France in 2001, which featured five 30-second ads aimed at young adults who associated Ikea with their parents. The campaign spread throughout Europe with ads telling viewers to tidy up for themselves or others. While the Ikea tidy up ads have been described as "banned" or "extreme" online, there is no evidence that they were actually banned.
Ikea launched its "Tidy Up" advertising campaign in France in 2001, which featured five 30-second ads aimed at young adults who associated Ikea with their parents. The campaign spread throughout Europe with ads telling viewers to tidy up for themselves or others. While the Ikea tidy up ads have been described as "banned" or "extreme" online, there is no evidence that they were actually banned.
Ikea launched its "Tidy Up" advertising campaign in France in 2001, which featured five 30-second ads aimed at young adults who associated Ikea with their parents. The campaign spread throughout Europe with ads telling viewers to tidy up for themselves or others. While the Ikea tidy up ads have been described as "banned" or "extreme" online, there is no evidence that they were actually banned.
Ikeas advertising campaign, Tidy Up, was first launched in France in
September 2001. Several years on, the campaign continues to amuse. The five 30 second ads were designed to reach a new cohort of young adults who had grown up with IKEA and associated the furniture retailer with their parents generation. The campaign was translated from French to English and used throughout Europe. The super for each of the ads: In English: Tidy Up. (or Straighten Up) If you dont do it for yourself, do it for others. In French: Rangez. Si vous ne le faites pas pour vous, faites le pour les autres. Intriguingly, the IKEA Tidy Up ads have been described as Banned and Extreme wherever theyve been posted on YouTube and Google. But there is no evidence that would back up these claims